Idea development and proposal Media Arts Project

1. Idea Development

2. Idea One
I have decided that I will be making a book instead of a
magazine because this is supposed to be a one off
product and not like a magazine which comes out
monthly.

3. Mood Board
This is the type of idea I want to do but using pages from a book rather than a
bottle to give the idea of culture and the idea of telling a story. Of course the final
image of this photo has been edited to make the sun stand out a lot more and
has increased the vibrancy of the colors making them a lot more noticeable.
I like this magazine cover because it
is simple, artistic and bold all in one.
This suits my target audience
however I think the background
color of this cover makes the
magazine look old and unappealing
to my target audience. I would also
like to go for the same idea of not
having a large amount of text on my
cover to make my target audience
focus on the artistic aspect and use
their imagination to think of what
the cover image represents.
This is the type of color
scheme I want to use for my
cover because it is vibrant,
positive, will get the
audiences attention and
stands out compared to other
competitors product. This
type of color scheme also
suits the artistic theme that
the client wants me to make
and helps to make me make
more artistic designs easier
with the unique colors.
I want to use a unique type of font
for my title to help make my
magazine stand out and interest
my audience.
However for my other
Information I will be using a
smaller and more professional font
so that my audiences trusts the
magazine and thinks it has been
made by a high end company.

5. Mood Board
This is another cover that I think
would suit my target audience
and would make my magazine
more artistic because not only
does it look professional but it
also has a simplistic feel that
makes it welcoming instead of
overwhelming which is the same
feeling which I want to give to
my audience. This cover is also
good because the image in the
center of the page makes the
audience use their own
imagination allowing them to
use see what their mind shows
them instead of seeing
something that somebody else is
forcing them to see.
When collecting
photographs for my
magazine I will try
to focus on using
either the York
shambles or the
river to try get some
sort of artistic photo
with the technique
that I talked about
on the last page.
When I get my images I will use
the brightness and contrast on
Photoshop to improve the
image and make it look more
appealing to my target
audience.
I like this type of
style because it uses
both art that has
been made using a
paintbrush and art
that has been made
with modern
technology. I want
to try use this
variety of art in my
book to make my
product appealing
to a much larger
audience

6. Mood Board

7. Key Influences
One of my key influences for making this magazine is because of a photographer called Thomas Heaton. This is
because not only has he been interested in media all his life but on his YouTube he talks about the struggles
that he has had to deal with in life. For example he talks about how he is very self conscious and an introvert
which has caused him to suffer from depressive slumps all throughout his life but photography helped him to
push through these hard times, express his feelings, forget about all the thoughts that were causing his
depression and most importantly giving him purpose. I think this is great inspiration for my target audience
because hundreds of people round the ages of 16-25 are extremely self conscious, looking for their purpose in
life and trying to learn more about themselves and knowing that an extremely successful photographer such as
Thomas Heaton went through similar experiences as them would help them massively because everyone has
someone that they look up to.

8. Project Title and Concept
The name of my book will be “Media’s Grip on York”. In this book I will be mainly talking about the Aesthetica
Short Film Festival and how I personally think that people round the ages of 16-25 are not getting enough
opportunity's to try different types of media, be creative or express themselves because either they don’t
know about media events in their area or they purely can’t afford it because the prices of certain equipment is
too high. For example the prices for applications such as Photoshop and a good quality camera. I will give my
audience information on affordable products that are reliable and high quality to do with the media industry,
information on local media events in york or career choices in York that they could do to improve their media
career. When talking about the Aesthetica Short Film Festival I will be discussing the price of the tickets, the
types of different topics the short films will be covering and the master classes as well as some brief backstory
to the people that will be teaching the master classes. I will also have information on the timetables for the
different days so that my audience knows which days would best suit them.
Cover ASFF ASFF
Awareness
of media
Ad
Layout

9. Experiments-Cover
My background image for my product will be
an image of the river going through york to
help add more activity to the image and
make it more visually interesting to my
audience.
When taking my photos of york I will be
wrapping a peace of paper from a book
round the lens of the camera to make the
picture more artistic with a 3D effect and
to give a hidden meaning to my book.
When taking my pictures I will make sure that
there are empty spaces in the image where
not much is going on so that I have spaces to
put information on my cover without
covering anything important in the image. For
example in this image there is nothing in the
sky so I would put my heading there and I
would put any other information on the river
at the bottom of the page where there is
nothing but water.
I will use a font similar to this style
because not only is it unusual and stands
out but it matches the page that I’m using
to create a tunnel effect, making my
product more appealing because of the
matching theme.
I will edit the photo using the adjustments on
Photoshop to add a shadow effect to the
image and to help make the image more
visually appealing.

10. Experiments-Cover
Before Adjustments
After Adjustments
The size of my cover

11. layout-Cover
I will have my main title at the
top of my page in a bold font so
that it is the first thing that the
audience notices when they
look at the cover and so that
the text stands out when put
next to other competitors
products.
For my cover I will try to
use a small amount of
information so that my
audience isn’t
overwhelmed and so that
my cover is more
appealing, this is because
my target audience
prefers products that get
straight to the point and
don’t talk about
unnecessary information.
For my cover I will use a color
scheme that matches the
covers background image to
make the cover more visually
appealing.
My title on my cover will be in a
font size of roughly 72 but any
other text will be roughly
around 30 so that the audience
looks at the title before
anything else.

12. layout-Double Page Spread for ASFF
Half of the image will be black and
white and the other half will be in
color to symbolize the past buildings
in the modern era.
Centre of the page.
I have used the crop tool on this image so that the image
looks more appealing and isn’t ruined by the traffic and the
people walking on the street.
The size of my double page
spread
I will use a different border for
each double page spread to
make the book more unique
and artistic while also making
my book less repetitive.
This is where I will have my title and I
will put color behind the text to make it
easier to read however I will turn the
opacity down so that the background
isn’t covered.
I will leave a gap in the center of the page so
that the background photo isn’t completely
covered by text ad so the audience has
something visually appealing to look at
rather than just information

13. layout-Double Page Spread for Media awareness
This is one of my past products that I
made. I want to do a double page spread
that is similar to this double page spread
because this design has a good amount
of information telling the audience
everything they need to know while only
covering half the image so that the
audience still has something visually
appealing to look at and to help make
the text look less overwhelming.
However for my product I want to use a
larger amount of information meaning I
will use a different layout and will use a
different image.
For my double page spread layout I will
make sure that all my text is neatly laid out
so that the page looks more professional
and visually appealing. I will use the ruler
tool to make sure that all my text is perfectly
inline with one another.

14. layout-Final Page for Ad
For my advert page I will write a large
amount of information talking in detail
about the product that I’m advertising so
that the audience gets everything they need
to know. However I will also use a range of
images as well so that the audience can get
a visual idea of what the product looks like
instead of purely relying on just information.

15. Proposal
Project proposal title and Project Concept
The name of my book will be called “Media Is Everywhere”. On my first double page spread I will be talking about Aesthetica
Short Film Festival in York. This includes talking about the masterclasses and who is teaching it, in this case I will be talking
about Simon Chinn, Dick Pope and Mick Audsley. I will also be talking about the types of short films that you will see at the
festival as well as showing the audience the timetable of the event so that my audience can easily see what they are able to
see and on what days so that they feel more comfortable attending the event if they choose to. This is good because from
my research I discovered that my target audience tends to not go to events without knowing a large amount of information
on the event. On my second double page spread I will be talking about how I personally feel about media in York and how I
think that people in the target audience of 16-25 don’t know enough about media and aren’t able to express themselves as
much as they want to because they either don’t know about all the activates that they can do with media or they cant
afforded to buy the expensive equipment used for media. I will use my personal knowledge about this topic as well as
primary and secondary research to get all the information that I need to talk about my topics. On my final A4 page I am
going to make an advertisement related to the topics that I talked about. For example I’m going to advertise either a type of
equipment such as the canon camera or I will advertise a certain photographers work. If I finish this project before the end
of the 4 weeks then I will either add another advertisement on another A4 page or I will talk more about media/art in York.
Rationale
Because of past products that I have made I now know new techniques and methods to make sure that I make the best
quality product that I can. For example I now know new ways of taking shots in different environments and also know more
about the settings on my camera and how to change them so that I can take better quality pictures which overall will make
my product look more visually appealing and more professional.

16. Proposal
All pictures that I use in the production of my product will be taken by myself and will be taken in York because my client
wants the product to be strictly targeted at York. I will use the weekend before the start of the production weeks to get any
photos that I need and then I will use the first day back at college on Tuesday to choose and edit the pictures that I want to
use for my product. This is so that incase any of my pictures don’t work or didn’t turn out the way I wanted then I still have
plenty of time to go back and get more without damaging the overall outcome of my product. I want to personally try to
aim for landscape photography however because York is a very compact place I will most likely not be able to stick to this
technique unless I take a photo from the top of the minster which would cost a total of £9 to do as well as an extra £8 for
the travel cost to York. I will use my own personal camera to get the images that I need so I won’t need to book any kit from
college, this means that I have more time to get the images that I need and images that are the best quality. I will get some
of my photos early in the morning so I can get some shots of York before the streets get busy but will also get shots mid day
and at night when york is at its busiest to get more interesting shots. I have examples of the types of shots I want to get on
the next slide, this includes entryway shots, close ups, long shots and full shots.
Health and Safety
• The York Minster is an old building so it may be dangerous to walk around however York Minster is checked frequently
and has risk assessments frequently as well to make sure the minster is safe for tourists.
• Might possibly get back pain or neck pain if I’m looking down at my computer screen for too long and also possibly
might strain my eyes from looking at the computer screen for too long. To avoid this I need to make sure my computer
screen is level with my head so I’m not looking down at it and I should take regular breaks so that I don’t end up
straining my eyes.
Equipment
• Camera/camera equipment e.g. sim card, battery and lens. This will be used to get all the photographs that I need for
my book.
• Photoshop. This will be used to edit all my photos to make them more visually appealing and will be used to make my
cover, double page spreads and my final advertisement page.
• Power Point. This will be used to do all my planning and research.

18. Production Schedule
• Week one-I will be collecting all the information that I need for my cover and double page spreads. Such as
all the text that is going to be on my double page spread. This will be done on word to make sure I have no
spelling mistakes in my product. In this week I will also start making my cover.
• Week two-I will finish the production of my cover on the first day back and will then start making my
double page spread about the ASFF, however I will not need to write any text for this page because I will
have done it the week before.
• Week three-By week three I will have completed my first double page spread and will start production on
my next double page spread about media awareness. For each double page spread I will edit the
background photos to make them more appealing for my target audience.
• Week four- By week four I will have completed my double page spreads and will start and complete my
advert page, if I complete this before the end of the week I will either make another double page spread
or I will make another advertisement in my magazine.
Sunrise and sunset times in
York
Bus times from Selby to York

19. To make sure that my color scheme matches
the background image on my double page
spread I will use canva.com which is a
website that makes a color pallet from the
image of my choice. This will help me to
make pages that look visually appealing to
my target audience.