This document discusses two ideas for billboard designs to promote a charity called SASH that helps stop youth homelessness. The first design features a young person's image in black and white, with bold black text over a blue background. It aims to draw attention with the contrasting colors and catchy phrases. The second design shows four boxes with before-and-after images of teenagers, one sad and one smiling, to demonstrate the charity's impact. It uses a comic-style font and places the logo and URL prominently. Both designs aim to appeal to youth while clearly communicating SASH's message through images and text.

1. Flat Plan
Hannah Sewell

2. This will be a sentence telling people about the
homeless, this is used by a chosen font. I have used
the ‘Russo One’ font due to it’s boldness and size.
Image
A frame is used to help make the
billboard more sophisticated and 3D
Using a
young man
means it
can reach
out to that
age group
URL
Stop Youth Homelessness
This lets
them know
what the
billboard is
about. By
using a
subtitle
makes it
look
organized
and neat.
Logo
URL
Stop Youth Homelessness

3. URL
Colour Scheme: I have used blue for
the background because it’s a very
gender neutral colour. It’s a relaxed
and calming tone that looks smart and
sophisticated. When this goes onto a
billboard it will really stand out in the
streets, this is because most of the
objects that surround this billboard
will not have this colour background.
Once the public see the calming colour
they will see a sentence on it.
Sentences: The sentences will be
things like ‘they should be visible not
invisible’ and ‘did you see that boy
before, if not make him visible’. This
tells the audience that they are there
own person and should be looked at.
It’s a very strong message to put
across. I’m trying to go from a calming
mood of the colour into reading a
strong message so it’s more of a
shock.
Stop Youth Homelessness
I’ve put an URL and a subtitle
for the billboard because people
can see what the billboard is
about and the URL can send
them to other information for
there benefit which is
important. This means SASH can
receive more donations and
volunteers. The subtitle will be a
black but much smaller and not
in a bold font, this is because I
want all the attention on the
title and then they will read the
subtitle. This will make more
sense to them that way.
This font used is very bold and
strong and will be used in a
black colour. The contrasting
black goes really well with the
blue because it makes a
statement and they are both
bold strong colours which will
stand out on a billboard. The
cartoon quirky effect gives it
more of a youthful edge. The
fact that this font covers most
of the PowerPoint means it the
attention is on that and not the
image which is what I want.
The image fits really well with this
billboard because it’s a young person,
who’s in black and white which
automatically makes the image look
old and dreary. This is a good effect
because you would look at the title
before the image. The image is small
and doesn’t stand out which is a
bonus and fits well with the billboard.
The emotion that that persons in
looks miserable and the public would
automatically think ‘I would hate it if
my son was on the streets’ then they
would consider volunteering. That
why this billboard is important to
SASH. Even though I have used a male
for my image, it should still attract
females that are homeless. This is due
to the colour and the title, the image
would help them to connect to what
he is going through. This means they
are more likely to ask for help.

4. Fonts and Images
These images all have
something in common, it’s
the fact that they are all
looked down on. The first
image has a young man
sitting on the floor looking
up at people. Whilst the
two girls are in a building
that’s dangerous, old and
has graffiti on it. I have
picked these images
because all of these
teenagers look normal
which is important, they all
have a tired, sad emotion
on there faces and there
message is to ask for help.
In the billboard I’m using a
picture of a person without
the background, this is
important because I think
having the person on there
own looks more affective
than having someone with
a background. They will
look more lonely on a
massive billboard when the
image is really small in
insignificant. The fact that
they are all people that are
aged 16-24 means it fits
the target market perfectly.
I like these fonts because they are all strong attractive text that will
grasp an audience’s attention. The font ‘Front Page News’ is a good
font because all the letters are straight, smart and have no
quirkiness to it. This will fit well with people that are 25+ because
then it means more people will become volunteers due to the fact
that the font caught there eye and that they read newspapers on a
daily basis. The ‘BP Reply’ font reminds me of the font Apple uses
for there produces. For example IPod advertisements etc. It’s what
teenagers like and always want when blocking out things in there
area. This will look youthful and more exciting as a title. ‘Gross’ and
‘Russo One’ font are very similar because they are both quite
masculine, this makes the title look more bold and large which is
what you want when putting a statement across. ‘H.H. Samuel’ is
very feminine and sophisticated which is what you want when
making an elegant billboard. I think this will reach out to the more
feminine audience which is a good thing.

5. Title here, with no background
colour just black text
Image takes up all of
the poster so that it’s
centre of attention
Following on the sentence at the top and
putting it at the bottom
URL and Logo goes here

6. I’ve used a picture that has both
genders on it. I believe this is
effective as it is sending out a
big message to both female and
male genders. I’m hoping to get
an image of two people that are
the same age and then merge
them together so it looks like
this. By having the image
covering the whole poster it
means that the attention will be
on them straight away. This will
cause people to ask questions
which is what you want. The
public will also look at this
because it’s not a normal
face, by distorting or having two
different faces always catches
someone’s eye.
The couture font is trying to
show that the font is going to be
large and bold. The sentences I
was going to use is ‘Your Not
Alone, we can help’ and ‘You’re
an individual, not invisible’.
Sentences like this will really
bring in an audience. I was going
to use a SASH font but then I
thought have big bold writing to
attract the audience more like a
newspaper title. The title will be
at the top of the poster and
then a sentence at the bottom
saying ‘help the homeless’. This
will help the public understand
that this is a homeless poster.
I’ve put the website URL in a
different font as it looks
sophisticated and neat in the
corner. If it’s neatly away at the
bottom it means once everyone
has looked at the poster, they can
read the URL and use it later on
to find out information.
The background will be white
which means it’s stripped back
and easy to understand. I don’t
want to have bright colours
because then it will take away the
meaning of the poster. Also SASH
uses a white background on most
of there advertising to it’s
important to link in some
similarity.
It’s important to have an image of
young people that look normal.
This is what I’m trying to put
across when making the poster.
SASH are also trying to show that
teenagers are normal when they
are homeless. All they need is
help. I’m going to have different
posters for each one. The only
difference will be the picture of
the male and female. The fact
that they are different means
there is a collection of
advertisements for people to look
at. It shows the public that they
are normal whatever they look
like, even if they are homeless.
I will put the SASH logo on the
bottom right where the URL is so
everything is next to each other.
This looks more organization and
a sophisticated charity that help
others.

7. WE CAN
HELP
Four Box Images of a girl
that’s sad then smiling in
the box next to it.
Below: there is a boy
upset then a picture of
him happy on the next
one.
2nd Flat Plan Idea
-By having 4 different pictures in a box it shows that different people need
help. Also the transaction of having a teenager that’s sad and then one that’s
really happy shows that this charity has helped to look after those people. By
putting the images in the centre it means it’s directly eye level which will be
suitable for the public to see. They are good size, I was thinking of having a
background to there images as it shows where there from and why they are
sad or happy. By having both genders in this picture means this charity helps
a variety of people which is important.
- The text will be in the ‘American Purpose’ type font, it’s quirky and really fits
well with teenagers. I think the fact that the text looks like it’s in a comic book
really adds to the youth element of it. The fact that it’s in a large font means
the audience can read the title and see how the charity can help, this will be
done through going on the URL at the bottom which will be in the same font
so it all fits together nicely.
- The logo is going to be large to it tells the public that it’s a secure charity
that’s want to do good advertisements. The fact that not many people know
about SASH means that it’s good to make the logo as large as possible so
people can see what it looks like. For example McDonalds have there brand
picture right in the centre of there products so it’s good to put the SASH logo
in a secure place.
- The background will be white again so that the main features can really
stand out, like the font, images and logo. These three things are the most
important on the poster.

8. WE
CAN
HELP
SASH Before
After

9. Fonts Decisions for Both Ideas
These are the fonts that I am considering for my first poster layout. They
each have there own character that will really help towards making a
statement in the poster. I’m trying to get a newspaper heading kind of
feel when it comes to the final layout of the poster. By having a title font
is means that the audience automatically reads the title first to find out
what the story or meaning is about. This is why I chose thick black fonts.
The font will tell the audience that there is news and that this charity can
help you. It’s encouraging them to make a stand and to really find out
about SASH. For the first layout poster I was thinking of making the font
a green colour so that it fits the logo and the colour scheme is shown
well. Green is a natural, elegant colour which is good because it makes
the poster look more positive instead of negative.Tondu is a good font because each letter has a thick outer layer of
black which really stands out and brings the letter forward on the
page. The lettering also looks quite youthful and simple which is
what you want from the title. The only negative is that it’s not very
easy to read, if you have big thick letters on a page then it takes
over everything which is what you don’t need. If the title is short
enough then this font would be perfect for that. The Muro font is
very similar to the Tondu font because they are both bold and big.
The difference with the Muro font is that it’s got curvier letters
which gives a more masculine look towards the poster. This would
work well because it catches attention and it’s not a normal font
that someone would use. It would help make the poster look very
unique.
This font is very urban and it links well with newspapers. When
you read a newspaper most of there titles would be in this font
which is really good for what I need. You also see these fonts in
restaurant menu’s and business titles because of it’s
newspaper and quirky feel. This is one of the main fonts that I
would definitely consider when putting it on my poster as it’s
neat, sophisticated and puts the point across.
This is a very chic look towards the poster. It’s clear
and neat which is important but it also has a flare
that teenagers like especially 17-19 year olds. I
think the fact that it’s bold structured nicely means
it would fit perfectly within my poster. It might be a
a bit to girly as it’s a gender neutral advertisement.
This is my favorite font so far, this is because it looks like it’s come straight from a comic book. This is good
because teenagers around 16-17 read comic book which will help towards the project. Even if it’s for
teenagers, people that are 19-24 will still like the font because it’s quirky and has a edge to it. The font is very
positive and will not take over to much of the poster.

10. Image Ideas for the Posters
First Poster
The main idea for the posters was to have different images of people that had different
expressions. On one poster I would have one half of a girl sad and the other half smiling.
This would represent that over time SASH has helped those teenagers. This will give
confidence to other homeless children that they can get help if they wanted. The image
on the right of the girl is similar to this, one half of the girl is healthy and the other half is
on drugs. Instead the healthy side of the girl would be smiling and the other half would
still be normal but sad. This makes the poster look different, it also involves a lot of
emotion. The fact that there is emotion means that it can connect the text and picture
together nicely so it portrays a strong message to the audience. It’s also a good method to have both male
and female connected in a picture, this is good as it shows a community feel that people are in this together.
It shows that SASH doesn’t work with a one dominant gender which is good because then they can welcome
anyone. Volunteers would look at this and think that it would be good to help homeless teenagers because
they still look normal.
Second Poster Images
Instead of having images that a combined together, I was thinking of having separate pictures
that show one persons feelings. Showing a girl being upset and then showing there happiness
is a really effective way of showing how healthy and pleased they are now as people.
Volunteers would like to see this because then they get to see that SASH works hard to give
people happiness. I have put 4 pictures together like this because it’s good to see how people
from both genders come out of something that is horrible. A young teenager male would look
at that man and see that he can be happy again. A teenager girl can do the same thing, it will
give them comfort. I would make sure that the pictures were of the same person. This is just a
sample, I would go out and take pictures of one female and one male through different
emotion so that I can match them together like this. I would do this for the images on the first
poster too. By editing these images I would make sure that the positive pictures were bright
and nice whilst the sad pictures are surrounded dark colours. This gives of a strong
atmosphere to the audience.

11. Colour scheme
There isn’t going to be a strong colours in my posters. The only colours that I am considering is changing the font colour
into the SASH colour theme which is light green. This is a nice colour that represents things like beauty, nature and
happiness which is what SASH do, they give confidence back into those teenagers. The green colour will also help to make
the poster stand out if need be, the image will hopefully do that but the text will bring out the information needed. By
connecting the text and logo together it means it looks smart and in the right order. It’s also important to link different
parts of the poster to SASH because then people will know that it’s all connected. This can be through colour scheme,
fonts and the layout. I’m trying to connect the font and colour theme to the charity so it looks similar. I want to do an
urban/street edge to the advertisement by putting peoples faces together. This is because these posters will be on
shopping centre walls and bus stops which is where most teenagers would go to travel and to shop etc. It’s important to
locate it in the right area and I think these are the best areas to put the posters.