The document discusses three different advertisements related to homelessness. The first uses only two colors, with the logo placed on a house shape and the slogan "preventing youth homelessness together". The second has minimal writing in capital letters and a black and white photo of a man on the street to convey homelessness visually. The third centers the slogan in large white text against a dark background, uses a black and white sad-looking image, and includes contact information in a green bar at the bottom.

1. There are very little techniques used for this SASH advertisement although it gets the point across really well. There are only
two colours used for this which is good because there isn't any colours which look out of place. The logo is placed on a shape
of a house which suggests that the campaign is something to do with homes. Next to the shape is a slogan which says
‘preventing youth homelessness together’ which gives information on what it is about without having too much writing to read.
This advertisement would go well on a billboard because it doesn’t take long to read so you could quickly glance at it when
walking past. SASH have an official website which has a very basic layout and colour scheme of green and white which is a
good colour scheme although I wouldn’t really think of it to represent homelessness.

2. The techniques used for this poster are very basic. There is hardly any writing which is positive because you could quickly read
it when walking past a billboard although if people want to know more information about the specific poster it would be hard
because there are no contact details or logos to say which company its from. The writing which says ‘HELLO AND WELCOME
TO MY WORLD’ is done in capitals which makes it look more important and it stands out a lot more than if it was in lower case
letters. The background is in bright red with the writing in white which also draws attention to it because it is a very vibrant
colour and will stand out if you are walking past a billboard. The image used for this campaign is rotated and has a black and
white effect on it. This is suggesting that the subject of the campaign is really dull and sad as it is in dull colours. The image
shows a man layed on the street which gives us the idea that the poster is about homelessness. Instead of using words to
make us understand the meaning of the poster they have used a photograph which is a good idea because a lot of people get
bored when reading campaign posters if there is a lot of writing.

3. A lot of techniques have been used in this homelessness campaign poster. The slogan for the poster has been printed in the
middle of the image in large text and made white which goes well against the dark background. The slogan doesn’t have much
writing on it which is good because it means you don’t have to read much. The image used is in black and white which gives it
a dull mood and the person on the photograph looks like they are sad which makes us think it is a poster involving a matter
that isn't happy. At the bottom of the image is a green box which includes contact information and has the words ‘HUNGER &
HOMELESSNESS AWARENESS WEEK’ which gives a clear explanation to what the campaign is all about. The green banner
at the bottom contrasts with the black and white image and stands out more so that people will read it to see what it is all
about.