This document provides details on refining a plan for advertising for a charity called SASH that helps prevent youth homelessness. It discusses ideas for different advertising mediums including bus ads, posters, bookmarks, billboards, leaflets, park bench ads. Common elements proposed include using the name SASH prominently in green colors and easy to read fonts, along with images of happy or sad homeless teens and information on how to contact SASH. The goal is to draw attention to help for homeless youth in a sensitive way.