This is my first analysis of a double page spread.

1. Conventions of double page spreads in pop
magazines
•The artist/band that is featuring in the article is usually well- known in the pop
industry, and their name is written in a bigger font compared to the article.
•An image of the artist/band is always featured usually taking up half of, or just
less than half of, the double page; smaller pictures relating to the article may
also be included. Eye contact is made with the audience.
•If its an interview, a quote from the article is usually enlarged to catch the
readers attention, or is used as the title of the article.
•Usually written in columns.
•Each article usually sticks to no more than three main colours, to ensure its
eye-catching, but doesn’t put its readership off of the article.

3. This double page spread follows the general
layout conventions of a double spread; the main
image The Wanted who are big within the pop
industry, and their name is bigger and bolder
than the interview itself. The image also takes
up all of the middle, and they’re showing direct
address to the audience by making eye contact.
The interview is written in columns, making it
easy to read. Pink and purple are the two
dominant colours on this double page spread,
so it doesn’t look to over the top, but the colours
do attract young girls – the readership. Main
quotes from the article are placed around the
band, also following the conventions. This
double page spread from ‘Top of the Pops’ is
similar to others from this magazine, which
reinforces the brand identity.
The title of this double page spread is positioned in the top left corner and says ‘workout wonders!’ which
suggests that the article is going to be about how the Wanted work out; it also suggests that the way they’re
working out is working and is making them look good as the word ‘wonders’ is used. It also tells the reader
that The wanted will be revealing the way they work out, and the readership could take their ideas to help
themselves when working out. The exclamation mark at the end of the title gives a sense of excitement,
drawing the reader in and making them want to read the article. The title is written in white with a purple
background/outline which matches the colour scheme of the article and the magazine itself, reinforcing the
brand identity. ‘Workout’ is written in capital letters in a display font to attract the audience, and direct their
eyes to it. ‘Wonders’ is written in lower case in a more feminine and youthful font, which relates to the target
audience.

4. The main image on the page is in the middle
of the double page spread, drawing the
attention of the reader, and making them look
directly at it, and is of ‘The Wanted’ who are
being interviewed in this article. They are all
looking directly at the camera and smiling,
showing direct address to the audience and
making them look friendly; this also attracts
the readership to reading the article. All of the
band members are wearing gym clothes which
relates the interview and the title, which
combined, gives the readership a sneak peek
of what the interview will be about. Their
clothes are also all black, white and grey;
simple colours so it doesn’t take attention
away from the article itself, or make the page
too bright and over the top.
This image would attract a female audience as
girls like good-looking and healthy men, so this
image helps to draw in the right target
audience. The wanted are also a good looking
band, meaning the target audience may have
a ‘crush’ on them; this would make them want
to read the article because it’s about a band
they like, and are inspired by. There poses
also seem to be laid back and relaxed, as if
the gym is easy work for them.
An image of ‘Max’, a popular member from the band is
placed in-between two columns of writing which gives the
reader a break from a big block of writing, and he is
shirtless which would draw the reader in. Another picture
on the page is in the top right corner, and looks a lot like
the main image. These images remind the audience of
what the article is going to be about, and makes it more
visually attractive for readers to look at; this would appeal
to them because of there young age.

5. Underneath the title is a box of writing which
says ‘Who’s top of the PE class? And who’s got
a sick note from their mum? We joined the
wanted at the gym to find out!’. Firstly, the
bands name is written in capital letters and in
big bold writing as this is the first place their
name appears. It is written in bold and black so
it stands out from the other writing, and if you’re
flicking through the magazine and are a fan of
this band, you will immediately stop and this
page. The use of rhetorical questions also
draws the readership in as it makes them feel
like they too are part of it, and lets them guess
which band member they think it was; they then
have to read the article to find out if there guess
was right or not. This piece of text is used to
make the article more digestible, as after the
title it is the first thing they will read, and it gives
an insight into the interview. ‘We’ is used,
showing that workers from the magazine itself
found this information out first hand, so its
accurate, and it also gives the magazine a
more friendly feel. The writing is in pink,
matching the brand identity of the magazine,
and appealing to the target audience of young
girls.
Pink and purple are the two colours that dominate this
page, both feminine colours which relates to the
target audience. These are also soft and light colours,
which makes the article seem more friendly and direct
towards its readership. The fact that this article is
about a boy band and how they work out contrasts
with these colours used, as the article itself is more
masculine; however, this tells the readers that the
Wanted have a more female-based fanbase.

6. The main body copy within the article is an
interview with the Wanted; the question is
written in purple and the name of the boy
giving the answer is white in a pink box. The
article is written in columns, making it easier
to direct your way around the page, and
making it seem slightly more formal.
Pull quotes are used around the article, which
gives the readers a snippet of the article
before they actually read it themselves. The
pull quote at the bottom of the page in purple
is a quote from Nathan and says ‘I’ll do
anything to not work out’; this could relate to
the target audience because young girls
would probably not work out, making Nathan
seem like one of them in a sense. The next
one was Max who said ‘I’d pig out in front the
TV’, also relating to the target audience. The
top left pull quote says ‘We don’t try to be
anything were not’ which reassures readers
that they are a trustworthy band to listen to,
and aspire to be like. Siva’s pull quote says ‘I
look like this lanky, skinny guy’ which gives
the readers an insight of what the band think
of themselves; it could also help boost their
confidence as it shows that even celebrities
have flaws and confidence issues. The quote
on the top right of the main image was Jay,
and says ‘I was really chubby and had no
motivation’.
In the top right corner of this article is the words
‘EXCLUSIVE their view’. The words exclusive is
capitalised and written in bold, making it stand out
and making the readership want to read this article as
they know that this is the only place that they will be
able to find it. It also suggests that this magazine
have access to getting these interviews because they
are ‘friends’ with the Wanted, which would appeal to
the young target audience.

7. At the bottom of the page underneath the main image
is a pink line with black and white writing which says
‘SINGLE lose my mind is out now’ followed by
websites and radio stations/times at which they can
find this new single. This would interest the reader
because if they’re reading this article they are most
probably a fan of the Wanted, and so this would help
them to get the song, and promote the band.
A mini article related to the wanted is placed
on the right hand side, and is titled ‘you’re
gorgeous too!’. This sounds like its talking
directly to the reader, making them feel special
and drawing them in. This may also make
them feel like the Wanted really think they’re
gorgeous. The use of the exclamation mark
makes it seem more exciting, and the
something that readers ‘must read’ because
they’ll find out more about the band. Under
this, in blue writing it says ‘They’ve talked
about their hot bods, but what do the boys first
notice in girls?’. Firstly, ‘hot bods’ is the
language young girls would use, meaning they
are able to relate to the article more. This
section would interest the young readership
because they would be able to find out what
the Wanted would first notice in girls, and so if
big fans, the readership would want to know
this as they are most probably girls
themselves.
Pink and purple are used in this section also,
and the same technique (band members name
in pink) is used, making it easy to read, and
helpful in maintaining the brand identity.