This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a new Spotify MP3 player. The strengths include access to thousands of songs and built-in streaming, while weaknesses are reliance on WiFi and competition from established MP3 players. Opportunities exist to expand Spotify's brand and user base through advertising. Threats include strong competition from Apple and other current/future MP3 players, as well as potential negative reviews.