Double Page Spread Analysis One.

1. Conventions of double page spreads in pop
magazines
•The artist/band that is featuring in the article is usually well- known in the pop
industry, and their name is written in a bigger font compared to the article.
•An image of the artist/band is always featured usually taking up half of, or just
less than half of, the double page; smaller pictures relating to the article may
also be included. Direct address is made with the audience.
•If its an interview, a pull quote is enlarged to catch the readers attention, or is
used as the title of the article.
•Usually written in columns.
•Each article usually sticks to no more than three main colours, to ensure its
eye-catching, but doesn’t put its readership off of the article.
•Websites and information (e.g. new singles) written in a strip at the bottom of
the page, as shown below.

3. This double page spread follows the general layout
conventions of a double spread; the main image The
Wanted who are big within the pop industry, and their
name is bigger and bolder than the interview itself. The
image also takes up all of the middle, and they’re
showing direct address to the audience by making eye
contact. The interview is written in columns, making it
easy to read. Pink and purple are the two dominant
colours on this double page spread, so it doesn’t look to
over the top, but the colours do attract young girls – the
readership. Pink and purple are very feminine colours,
reflecting the youth and passion of the young; pink also
reflects love, and some readers may have love for bands
like The Wanted. Main quotes from the article are placed
around the band, also following the conventions. This
double page spread from ‘Top of the Pops’ is similar to
others from this magazine, which reinforces the brand
identity; double page spreads in ‘Top of the Pops’ all
feature a quote or alliteration as the headline, and have
the main artist or band on the right of the
interview/article.
The title of this double page spread is positioned in the top left corner and says ‘workout wonders!’ which
suggests that the article is going to be about how the Wanted work out; it also suggests that the way they’re
working out is working and is making them look good as the word ‘wonders’ is used. It also tells the reader that
The wanted will be revealing the way they work out, and the readership could take their ideas to help themselves
when working out. The idea of The Wanted working out would appeal to the target audience because they’re
good looking boys. The exclamation mark at the end of the title gives a sense of excitement, drawing the reader
in and making them want to read the article. The title is written in white with a purple background/outline which
matches the colour scheme of the article and the magazine itself, reinforcing the brand identity. ‘Workout’ is
written in capital letters in a display font to attract the audience, and direct their eyes to it. ‘Wonders’ is written in
lower case in a more feminine and youthful font, which relates to the target audience. The script font for ‘wonders’
suggests that the magazine think the workout has done wonders, and so will readers.

4. The main image on the page is in the middle of
the double page spread, drawing the attention of
the reader, and making them look directly at it,
and is of ‘The Wanted’ who are being interviewed
in this article. They are all looking directly at the
camera and smiling, showing direct address to
the audience and making them look friendly; this
also attracts the readership to reading the article.
All of the band members are wearing gym clothes
and holding gym equipment, which relates the
interview and the title, which combined, gives the
readership a sneak peek of what the interview
will be about. Their clothes are also all black,
white and grey; simple colours so it doesn’t take
attention away from the article itself, or make the
page too bright and over the top. Although their
outfits are all different, they’re all the same
colours showing that they are a band, even
though they have their own personalities and
styles.
This image would attract a female audience as
girls like good-looking and healthy men, so this
image helps to draw in the right target audience.
The wanted are also a good looking band,
meaning the target audience may have a ‘crush’
on them; this would make them want to read the
article because it’s about a band they like, and
are inspired by. There poses also seem to be laid
back and relaxed, as if the gym is easy work for
them.
An image of ‘Max’, a popular member from the band is
placed in-between two columns of text which gives the
reader a break from a big block of text, and he is shirtless
which would draw the reader in. Max is also placed at the
front of the group image, showing that he is dominant in
The Wanted.
Another picture on the page is in the top right corner, and
looks a lot like the main image. These images remind the
audience of what the article is going to be about, and
makes it more visually attractive for readers to look at;
this would appeal to them because of there young age.

5. Underneath the title is a box of text which says ‘Who’s
top of the PE class? And who’s got a sick note from
their mum? We joined the wanted at the gym to find
out!’. This reference to sick notes and gym class also
links to school, almost as if it’s suggesting that the
band go to school (even though they don’t). The target
audience will still be in school, which strengthens how
effectively they can relate to the article and the band,
especially because some will be good at PE, and some
will present excuses to get out of it. The bands name is
written in capital letters and in big bold writing as this is
the first place their name appears. It is written in bold
and black so it stands out from the other text, and if
you’re flicking through the magazine and are a fan of
this band, you will immediately stop and read this page.
The use of rhetorical questions also draws the
readership in as it makes them feel like they too are
part of it, and lets them guess which band member they
think it was; they then have to read the article to find
out if there guess was right or not. This piece of text is
used to make the article more digestible, as after the
title it is the first thing they will read, and it gives an
insight into the interview. ‘We’ is used, showing that
workers from the magazine itself found this information
out first hand, so its accurate, and it also gives the
magazine a more friendly feel. The writing is in pink,
matching the brand identity of the magazine, and
appealing to the target audience of young girls.
Pink and purple are the two colours that
dominate this page, both feminine colours
which relate to the target audience. These
are also soft and light colours, which makes
the article seem more friendly and direct
towards its readership. The colours have
been fairly muted so the masculinity of the
band isn’t compromised too much, and it
compliments the content of the article;
however, this tells the readers that The
Wanted have a more female-based
fanbase.

6. The main body copy within the article is an
interview with the Wanted; the question is written
in purple and the name of the boy giving the
answer is white in a pink box. The article is
written in columns, making it easier to direct your
way around the page, and making it seem
slightly more formal.
Pull quotes are used around the article, which
gives the readers a snippet of the article before
they actually read it themselves. The pull quote
at the bottom of the page in purple is a quote
from Nathan and says ‘I’ll do anything to not
work out’; this could relate to the target audience
because young girls would probably not work
out, making Nathan seem like one of them in a
sense. The next one was Max who said ‘I’d pig
out in front the TV’, also relating to the target
audience. The top left pull quote says ‘We don’t
try to be anything were not’ which reassures
readers that they are a trustworthy band to listen
to, and aspire to be like. Siva’s pull quote says ‘I
look like this lanky, skinny guy’ which gives the
readers an insight of what the band think of
themselves; it could also help boost their
confidence as it shows that even celebrities have
flaws and confidence issues. The quote on the
top right of the main image was Jay, and says ‘I
was really chubby and had no motivation’. The
fact that each band member has their own pull
quote suggests that they’re all equally important
in the band, and they all have their own opinions.
In the top right corner of this article is the words
‘EXCLUSIVE their view’; this shows that you can’t get this
interview anywhere else, which encourages sales. The
word exclusive is capitalised and written in bold, making it
stand out and making the readership want to read this
article as they know that this is the only place that they will
be able to find it. It also suggests that this magazine has
access to getting these interviews because they are
‘friends’ with the Wanted, which would appeal to the
young target audience, and suggest that all the
information is legit.

7. At the bottom of the page underneath the main image is
a pink line with black and white text which says
‘SINGLE lose my mind is out now’ followed by websites
and radio stations/times at which they can find this new
single. This reminds us that the article is about
promoting the band and their music. This would interest
the reader because if they’re reading this article they
are most probably a fan of the Wanted, and so this
would help them to get the song.
A mini article related to the wanted is placed
on the right hand side, and is titled ‘you’re
gorgeous too!’. This direct address sounds like
its talking to the reader, making them feel
special and drawing them in, which could
boost their confidence, and make them want
to buy the magazine more, as Maslow’s theory
says. This may also make them feel like the
Wanted really think they’re gorgeous. The use
of the exclamation mark makes it seem more
exciting, and the something that readers ‘must
read’ because they’ll find out more about the
band. Under this, in blue text it says ‘They’ve
talked about their hot bods, but what do the
boys first notice in girls?’. Firstly, ‘hot bods’ is
the language young girls would use, meaning
they are able to relate to the article more. ‘Hot
bods’ would also lure in the reader, as they’d
like to see this on a boy. This section would
interest the young readership because they
would be able to find out what the Wanted
would first notice in girls, and they could apply
this to real life with their ‘crushes’, or if they
met The Wanted.
Pink and purple are used in this section also,
and the same technique (band members name
in pink) is used, making it easy to read, and
helpful in maintaining the brand identity.