This document provides details for creating promotional materials for the charity SASH (Saving A Life Is Easy) to help the homeless. It includes plans for a poster, bookmark, and sticker. The poster will feature images of homeless people sleeping on benches along with information about SASH and how people can help. The bookmark will include an image, SASH logo and information, and a link to the SASH website. The sticker will have short impactful phrases and a call to help the homeless, as well as the SASH logo and website link. All materials will use fonts and color schemes that clearly convey the seriousness of homelessness while aligning with SASH's style.

1. Flat Plan- Poster

2. This box will have information about SASH
and how people can help. The font will
have large letters to highlight the key
words. The font will be green as it’s a calm
and persuasive colour.
This will be the SASH logo.
This will say SASH, in the way it says SASH on the
website so it’s the same house style and people
are more likely to recognize it else where.
Main title. “A bench is to sit, not to sleep.” This
will be in a big clear font to make it stand out.
The colour of it will be a dark colour to show
that the people need help and its an urgent
situation.
These will be images of people sleeping on benches in the
cold. The images will show people that others shouldn’t
have to live like this and try to create sympathy.

3. Example images
I like this image because it shows the
full person, he looks cold and like ht
doesn’t want to be there. I like that it
is in black and white, it shows that
that’s how he might see the world,
black and white because he has
nothing to live for.
This image would work because he’s
asleep on a bench and it’s not night
time and it doesn’t look very cold, yet
the man still looks cold, it shows that
it doesn’t have to be freezing outside
for people to be cold.
This image works well because
the fact that the person is
covering themselves shows they
might be ashamed and doesn’t
want anyone to see him. It also
shows that he is cold and is
longing for somewhere warm.

4. Colour schemes
Green is the colour that is
used in SASH’s leaflets,
posters, website and
bookmarks. They use this
colour because it is calm
and shows positivity. It fits
with their house style and
is bright and eye catching.
It’s important to use some
dark colours too, so people
don’t look at the poster and
think that every thing is
fine. If it was just bright
colours, I don’t think it will
get the sympathy needed
because it will look nice. I
think the dark colours show
that help is needed.
Red is an important colour to
include as it signifies danger.
When people see red, they
instantly think of warning
signs and danger signs.
If people saw red on the
poster they would know that
SASH need help for
volunteers helping to get
people off the streets.
The colour yellow can
mean danger yet it is also
a calming colour. This will
work well because it does
mean importance but
also it goes nicely with
green and is positive.

5. Fonts
This font is good because the faded effect could could be the homeless person, not
knowing what’s next and they don’t know what to do so they don’t feel all there.
This font is good because it is a little rough on the edges, but is still clear to read. It
possibly looks like a person has written it themselves, out of desperation.
This font would be good because it is bold and clear, all in capitals to make it clear
and looks a bit rough on the edges, like how someone would stereotype a
homeless person, yet on the inside they could be very nice.

6. Bookmark Flat Plan

7. SASH logo
SASH
An image will be the
background of my book
mark, I think this is
effective as it gets the
image as big as it can be
and more people will
see it.
This box will have information in about
SASH and how SASH can help and how
they need volunteers to become a more
successful and recognized charity. The
font will be small and grey or black.
SASH website

8. Example images
I have chosen these images because all
the people in them look the age that the
charity SASH focuses on, 16-24.
This makes it more effective as its more
realistic for the poster and people will
eventually be able to see that its not just
the older people who are homeless.

9. Fonts & Colours
All of these fonts are similar. I like that
the fonts are all in capitals so it shows
the importance and makes it very
clear. Most of them have a rough edge
to them, this effect is good because it
can represent how the homeless
person looks and feels.
They need to be clear because people
need to be able to read and recognize
the charity and who they are.
The colour scheme for my
book mark will be green, to
keep it to SASH’s house style,
blue to add some colour and
help it be positive, grey so
people know that it isn’t a
positive situation and red
because it represents danger,
so when people see it they
will think about the homeless
teenagers that really need
help.

10. Sticker Flat Plan
Saving A Life Is Easy
Help The Homeless
SASH Logo
Information on homelessness
SASH website

11. Example images
I have specifically chosen these
images because they all relate to
homelessness, I think the ones
with the signs are effective
because they have been written
by people themselves, not
someone else saying it for them.
The one of the street, shows
how cold it can be and how
much snow countries get, yet
people still have nowhere warm
to go.

12. Fonts & Colours
These fonts are all very clear, especially as stickers
will be small so it will need to be a simple clear and
bold font. It’s all in capitals so it stands out and gets
the message across. Each of the fonts have a little
distortion in them, but not so much that they are
un readable.
The one I will most likely use is the second one
because I like the effect and its clear and easy to
read.