The document outlines a final plan for a poster or bus advertisement campaign for a charity called SASH that helps homeless teenagers. It describes using a dark color scheme of black and white to suit the serious topic. A rough font called "All Ages" will be used for the main text, while a plain font called "Calibri" will be used for small print. The image will feature a homeless teenager and take up the whole background without divisions. The layout presents the copy first to draw attention, then the clarifying image, and finally the charity details. The copy poses the question "What would you do?" to get people thinking about homelessness and raise awareness of SASH.

1. Final Plan

2. http://www.sash-uk.org.uk/
Colour scheme
The colour scheme of my poster
will be very dark, mainly black
and white. I have chosen to do
this because homelessness is a
serious and rough topic. You
wouldn’t use bright colours in a
homelessness campaign because
no one would take it seriously.
The only exception on this poster
would be SASH’s logo at the very
bottom.
Fonts
I chose to use a font called ‘All
Ages’ for my main text because it
looked rough and broken, suiting
the subject of the poster
perfectly. However, for the small
print at the bottom I have used a
font called ‘Calibri’. It is a plain
font so that it doesn’t take away
from the appearance of the main
text/font but still gets
information across because it is
clear to read.
Image(s)
The image I will use will be an image
very much like the one in this poster
except for the homeless person will
be a teenager because that’s who
SASH aims at. I will also use a better
quality image so that it isn’t pixilated.
A final thing about my image is that it
will take up all of my background and
there won’t be the certain divide
against the background colour and
the actual image, like in this example
poster.
Layout
The layout of this poster is very
simple and everything is in stages.
Firstly, you see the copy and focus
on that. Then, you see the image
that clarifies the question and that
will get my audience thinking about
the subject. Finally you see the
charity that the poster belongs to
and their website. This is the last
thing that you will see so that it
sticks into your head more.
Copy
The copy reads ‘What would you
do?’ referring to the homeless
person at the bottom. What would
you do if you were homeless? The
rhetorical question gets people
thinking about this subject and then
goes on to make them aware of a
charity that helps homeless people
in case they find themselves in need
of help one day.

3. Colour scheme
The colour scheme of my bus
advertisement will be very dark,
mainly black and white. I have
chosen to do this because
homelessness is a serious and
rough topic. You wouldn’t use
bright colours in a homelessness
campaign because no one would
take it seriously. The only
exception on this poster would
be SASH’s logo at the very
bottom.
Fonts
I chose to use a font called ‘All
Ages’ for my main text because it
looked rough and broken, suiting
the subject of the bus advert
perfectly. However, for the small
print at the bottom I have used a
font called ‘Calibri’. It is a plain
font so that it doesn’t take away
from the appearance of the main
text/font but still gets
information across because it is
clear to read.
Image(s)
The image I will use will be an image
very much like the one in this bus
advertisement except for the
homeless person will be a teenager
because that’s who SASH aims at. I will
also use a better quality image so that
it isn’t cropped down as much. A final
thing about my image is that it will take
up all of my background and there
won’t be the certain divide against the
background colour and the actual
image, like in this example poster.
Layout
The layout of this bus advertisement
is very simple and everything is in
stages. Firstly, you see the copy and
focus on that. Then, you see the
image that clarifies the question and
that will get my audience thinking
about the subject. Finally you see the
charity that the bus advertisement
belongs to. This is the last thing that
you will see so that it sticks into your
head more.
Copy
The copy reads ‘What would you
do?’ referring to the homeless
person at the bottom. What would
you do if you were homeless? The
rhetorical question gets people
thinking about this subject and then
goes on to make them aware of a
charity that helps homeless people in
case they find themselves in need of
help one day.