This document discusses the design of two billboard advertisements for a homeless youth charity called SASH.
The first proposed design features a large bold title font in green, with a small image of an unhappy teenager in black and white below. It also includes the SASH logo, URL, and a call to action message.
The second design displays four square images - two showing an unhappy teenager that becomes happy, and two with an unhappy boy that becomes happy. It uses a comic book-style title font and places emphasis on showing how SASH helps improve people's lives.
Both proposed designs aim to attract a youth audience and showcase SASH's mission of helping homeless youth through images and messages of transformation from
The document provides an analysis of several charity posters and leaflets that address homelessness. Key points made about each include:
- The Shelter England poster uses a dark color scheme and images of faces with text over the eyes to make people feel trapped and in need of donations.
- The Simon on the Streets poster features a photo of an alleyway and painted furniture to depict unsafe living conditions on the street.
- The Centre Point poster shows a smiling girl with toys to portray how the charity helps provide happy homes for young people.
- The Railway Children poster uses layered text and a gray color scheme with a partially invisible girl to symbolize the isolation of runaway children.
- The
Ellie Marsh created several products for a social action campaign about sexual harassment in the workplace. She made posters, leaflets, keyrings, bags, and banners with consistent branding featuring a logo and color scheme. Ellie sought feedback on whether her pieces clearly communicated the message of empowering victims and informing them of their rights and options. Survey responses indicated that most people understood the message, while one poster could be improved by making the text more legible. Ellie designed her products specifically for her target audience of young women aged 19-25 who may experience harassment.
Ellie Marsh created several products for a social action campaign about sexual harassment in the workplace. She made posters, leaflets, keyrings, bags, and banners with consistent branding featuring a logo and color scheme. Ellie surveyed peers about whether her posters clearly communicated the message, and most respondents said yes and could identify that the message was about speaking up about harassment. However, one respondent said the text was difficult to read against the dark background at times. Overall, Ellie aimed her campaign's products at young women aged 19-25 who may be targets of harassment, using appropriate imagery, facts, and advice to fit this audience.
This double page spread in a pop magazine follows conventions of the genre. It features an interview with the popular band The Wanted. They take up most of the central image smiling and making eye contact. The article is written in columns for easy reading. Pink and purple dominate the colors which appeal to the young female target audience. It includes multiple images of the band to reinforce what the article is about. Pull quotes are used around the page to tease the content of the interview. Information at the bottom promotes their new single. Additional short articles and details keep readers engaged throughout the spread.
This document summarizes conventions for double page spreads in pop magazines. It provides details on layout, design elements, and content typically included. Key points include:
1) The featured artist or band's name is prominently displayed larger than the article text. Images of the artist usually take up half the page with related pictures.
2) Interviews include pull quotes to attract readers' attention. Articles are written in columns and use a limited color palette.
3) Websites and information are listed at the bottom. This example spread follows conventions with a large central image of The Wanted band and colored text and quotes throughout.
This document provides details on refining a plan for advertising for a charity called SASH that helps prevent youth homelessness. It discusses ideas for different advertising mediums including bus ads, posters, bookmarks, billboards, leaflets, park bench ads. Common elements proposed include using the name SASH prominently in green colors and easy to read fonts, along with images of happy or sad homeless teens and information on how to contact SASH. The goal is to draw attention to help for homeless youth in a sensitive way.
The document provides an analysis of various magazine covers and contents pages. Key details analyzed include layout, color schemes, images, fonts and word choice used to target audiences and convey intended messages about the content. Visual elements are designed to intrigue readers and assure them of the publications' authority and quality through familiar, systematic formats.
This document analyzes the conventions and layout of a double page spread from a pop magazine featuring the band The Wanted. Some of the key conventions it discusses are using the featured artist/band's name in a large bold font, centering a large image of the band taking up half the page, writing the article in columns, limiting the color palette, and including pull quotes from the interview. This specific spread follows many of these conventions, including centering a large image of The Wanted, writing the interview in columns using pink and purple colors, and including various pull quotes from band members around the page. The purpose of these conventions is to attract readers' attention and reinforce the magazine's brand identity.
The document provides an analysis of several charity posters and leaflets that address homelessness. Key points made about each include:
- The Shelter England poster uses a dark color scheme and images of faces with text over the eyes to make people feel trapped and in need of donations.
- The Simon on the Streets poster features a photo of an alleyway and painted furniture to depict unsafe living conditions on the street.
- The Centre Point poster shows a smiling girl with toys to portray how the charity helps provide happy homes for young people.
- The Railway Children poster uses layered text and a gray color scheme with a partially invisible girl to symbolize the isolation of runaway children.
- The
Ellie Marsh created several products for a social action campaign about sexual harassment in the workplace. She made posters, leaflets, keyrings, bags, and banners with consistent branding featuring a logo and color scheme. Ellie sought feedback on whether her pieces clearly communicated the message of empowering victims and informing them of their rights and options. Survey responses indicated that most people understood the message, while one poster could be improved by making the text more legible. Ellie designed her products specifically for her target audience of young women aged 19-25 who may experience harassment.
Ellie Marsh created several products for a social action campaign about sexual harassment in the workplace. She made posters, leaflets, keyrings, bags, and banners with consistent branding featuring a logo and color scheme. Ellie surveyed peers about whether her posters clearly communicated the message, and most respondents said yes and could identify that the message was about speaking up about harassment. However, one respondent said the text was difficult to read against the dark background at times. Overall, Ellie aimed her campaign's products at young women aged 19-25 who may be targets of harassment, using appropriate imagery, facts, and advice to fit this audience.
This double page spread in a pop magazine follows conventions of the genre. It features an interview with the popular band The Wanted. They take up most of the central image smiling and making eye contact. The article is written in columns for easy reading. Pink and purple dominate the colors which appeal to the young female target audience. It includes multiple images of the band to reinforce what the article is about. Pull quotes are used around the page to tease the content of the interview. Information at the bottom promotes their new single. Additional short articles and details keep readers engaged throughout the spread.
This document summarizes conventions for double page spreads in pop magazines. It provides details on layout, design elements, and content typically included. Key points include:
1) The featured artist or band's name is prominently displayed larger than the article text. Images of the artist usually take up half the page with related pictures.
2) Interviews include pull quotes to attract readers' attention. Articles are written in columns and use a limited color palette.
3) Websites and information are listed at the bottom. This example spread follows conventions with a large central image of The Wanted band and colored text and quotes throughout.
This document provides details on refining a plan for advertising for a charity called SASH that helps prevent youth homelessness. It discusses ideas for different advertising mediums including bus ads, posters, bookmarks, billboards, leaflets, park bench ads. Common elements proposed include using the name SASH prominently in green colors and easy to read fonts, along with images of happy or sad homeless teens and information on how to contact SASH. The goal is to draw attention to help for homeless youth in a sensitive way.
The document provides an analysis of various magazine covers and contents pages. Key details analyzed include layout, color schemes, images, fonts and word choice used to target audiences and convey intended messages about the content. Visual elements are designed to intrigue readers and assure them of the publications' authority and quality through familiar, systematic formats.
This document analyzes the conventions and layout of a double page spread from a pop magazine featuring the band The Wanted. Some of the key conventions it discusses are using the featured artist/band's name in a large bold font, centering a large image of the band taking up half the page, writing the article in columns, limiting the color palette, and including pull quotes from the interview. This specific spread follows many of these conventions, including centering a large image of The Wanted, writing the interview in columns using pink and purple colors, and including various pull quotes from band members around the page. The purpose of these conventions is to attract readers' attention and reinforce the magazine's brand identity.
The DPS uses a dark colour scheme of red and black to match the topic of discussing Jay-Z, who is often seen wearing red. The mysterious image takes up half the page and shows Jay-Z covering his eyes with sunglasses. The basic fonts are not very attractive but suit the intended audience of Jay-Z fans. The layout places most of the text in two columns on the right side with the image on the left, including text overlaying the image to advertise the topic.
The document analyzes the contents page of a magazine. It notes that the page is set out professionally with the contents list on the right side and sections divided by theme. While images are included, they do not detract from the main focus on the contents. The color scheme and layout make the page easy to read. However, there is no title indicating it is the contents page, which could cause confusion.
The document analyzes the design techniques used in leaflets and posters for several homeless charities. It discusses the use of color schemes, copy length and font styles among the materials. Overall, the charities aim to attract young audiences and convey their messages simply but memorably through bright colors, minimal text, informal fonts and impactful images that represent the people they help.
- A medium close-up shot of Florence is used on the magazine cover to show her confident and unique style through her clothing, facial expression, and visible tattoo.
- Other celebrity images are advertised on the front to give readers a "sneak peek" of what's inside and attract more buyers.
- Consistent use of the magazine's masthead makes it easily recognizable, while the red color matches Florence's hair color.
The document provides an analysis and reflection on social action evaluation projects involving the design of promotional materials for a homeless charity called SASH.
The designer created a sticker and poster promoting SASH. For the sticker, they chose images and colors that portrayed SASH's message of caring and togetherness. The poster uses typography and color to guide the eye and stress the serious issue while still promoting SASH's services.
The designer compares their work to existing charity materials, noting techniques like using questions and shapes to engage viewers while still prioritizing informative content over aesthetics. They believe their techniques effectively communicate SASH's message and services in a way that could positively impact the public.
The document summarizes how the magazine attracted and addressed its audience. To attract readers, it uses a bold masthead, vibrant red, black, and white color scheme, images of shisha smoke to appeal to teenage trends, and information about price and release date. It addresses readers through consistent fonts, sizing, and colors to make the content appealing. The target audience is teenagers and young adults interested in hip-hop music, as portrayed by images of an 18-year-old blowing shisha smoke on the cover. Gender-neutral topics and inclusion of both male and female artists aims to attract both male and female readers.
This document discusses how the magazine addressed and attracted its audience. It targeted teenagers and young adults interested in hip hop music. Bold fonts, vibrant red and black colors, and images of smoke were used to attract attention. The cover star was meant to inspire and relate to readers. Gender-neutral topics and a mix of male and female artists addressed both genders. Consistent branding with the house style and colors maintained professionalism throughout the magazine.
The document provides details on the design elements of a magazine cover and contents page targeted towards teenage girls. The cover uses bright pinks, yellows and blues to create a happy, girly atmosphere. It features an image of One Direction to appeal to the target audience. The contents page continues the fun, quirky style through images and captions. It addresses the reader directly to make them feel special. The overall impression of both the cover and contents page is that the magazine is designed to interest teenage girls through topics like celebrities and boy bands.
The document provides details on the design of poster and sticker campaigns for a homeless charity called SASH. For the posters, the designer proposes using simple layouts with full page images and logos, and including short case studies and statistics. Example images would show everyday situations to emphasize that homelessness can happen to anyone. For fonts, a serif font would be used for most text with a different font to draw attention to calls for help. The charity's green color would feature prominently. Stickers would use images of homeless people and brief impactful messages with contact details in two shades of green.
The document provides details on planning an advertisement for a charity called SASH that helps homeless youth. The advertisement would feature an image of a homeless teen that avoids stereotypes and instead shows them as needing temporary help. The name SASH would be prominently displayed in bold with their tagline below. Contact information and a brief description of SASH's services would also be included. Green would be used as the main color with shades changing throughout the ad.
SIMILAR PRODUCT RESEARCH (SPR) OF 3 FEATURE ARTICLESsammieharris
This double page spread uses bold fonts, large images and eye-catching color schemes to engage readers. The font choices and colors portray the magazine's target genre and audience. On the left page, a model makes direct eye contact with the reader to create a personal connection. On the right, a large letter draws the eye to the start of the article. Together, these design elements aim to attract and hold the reader's attention.
Here is a summary of the key findings from your audience research:
- The majority of respondents believe in equality and recognize that inequality still exists in the UK. However, around half do not think there is full equality between genders.
- Religion and race seem to be areas where most acknowledge ongoing inequality. However, nearly half were unsure about gender inequality.
- A significant portion of your target audience of 17-25 year olds participated.
- Some expressed direct experiences of discrimination.
This research indicates that while awareness of issues like religious and racial inequality is high, gender inequality is still not fully recognized by around half of respondents. It also provided some opportunities for interviews. The key focus of your campaign should be
The document provides details on the design elements of a magazine cover and contents page targeted towards teenage girls. The cover uses bright pinks, yellows and blues to create a happy, girly atmosphere. It features an image of One Direction to appeal to the target audience. The contents page continues the fun, quirky style through images and captions. It addresses the reader directly to make them feel special. The overall impression of both the cover and contents page is that the magazine is designed to interest teenage girls through topics like celebrities and boy bands.
The document outlines marketing and PR objectives for relaunching the band Crumple Zone, who were popular in the 1970s-90s, through a "Greatest Hit" tour and new album. The tour will target their core audience of women aged 50s who have remained fans. Plans include viral advertising of the tour and album, television appearances, and leveraging existing fan bases of similar bands to promote sales of 2 million for the new album. The document provides background on the band and strategies for managing messaging to convey Crumple Zone is still dedicated to their music and fans.
Hannah Sewell is researching and planning the design of a fanzine about hip hop music and fashion. She has created mood boards and flat plans to visualize the layout of the front cover and article pages. For the front cover, she wants to feature a black and white photo of a man with modern design elements incorporated through cropping and color. For the article pages, she plans to cut up her written piece and collage it with related images to fit within distinct borders on each page. Hannah has also explored different hip hop inspired fonts to use for the title and article text to achieve the style she wants for her fanzine.
LO1 - work which analyses advertisementsHannah Sewell
This campaign aims to raise awareness about homeless children in Scotland and encourage donations to help provide housing. It uses an image of a sad, tired young boy and red text that stands out to draw attention. The language is straightforward and factual to clearly communicate the problem that some children have no permanent home. Viewers are urged to donate via a website or QR code so more children can have better living conditions and a proper childhood.
Vegetarian products have developed some common design aesthetics over time:
- Natural/organic: Many vegetarian brands emphasize natural, organic, and plant-based ingredients. Designs often feature images of fresh produce, grains, and herbs to convey these qualities. Earth tones like greens, browns and beiges are frequently used.
- Minimalist: Since vegetarian products aim to remove animal ingredients, designs sometimes take a minimalist approach focusing only on the core plant ingredients. Typography and imagery are clean and simple. Additional information is kept to a minimum.
- Wellness/health: Emphasizing the perceived wellness benefits of vegetarianism, designs may feature words like "healthy," "nutritious"
Poundland wanted to be seen as an essential shop for people's weekly grocery needs rather than just a occasional destination. They devised a "Weekly Essentials" campaign through social media and PR to challenge people to save on their usual weekly shop at Poundland. This included partnerships with mommy bloggers and a double page article in the Daily Mirror favorably comparing Poundland's prices. Over 250 moms shared money saving tips on Netmums. As a result, Poundland saw year-over-year sales increases of 56% in groceries, 26% in health and beauty, and 20% in household goods, showing a shift in consumer perception of the brand.
The document contains feedback on three different designs - a broadsheet newspaper layout, a tabloid newspaper layout, and a fanzine layout for a hip hop subculture.
For the broadsheet design, the feedback praised the logo and banner ads but suggested making headlines more eye-catching and changing the Obama photo to allow for more text. For the tabloid, one reviewer liked the catchy headline and red banner but suggested improving the ad clipping and using a larger or fewer-word article. Finally, for the fanzine the feedback highlighted the clear images and fonts, creative collage, and informal text, but noted the design could be improved with more suitable colors.
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a new Spotify MP3 player. The strengths include access to thousands of songs and built-in streaming, while weaknesses are reliance on WiFi and competition from established MP3 players. Opportunities exist to expand Spotify's brand and user base through advertising. Threats include strong competition from Apple and other current/future MP3 players, as well as potential negative reviews.
This document provides instructions for a first practice using Photoshop Raw. It outlines the steps a beginner photographer should take to import and process their first raw photo file in Photoshop. The practice helps new Photoshop users become familiar with basic raw photo editing tools and adjustments in Photoshop.
The DPS uses a dark colour scheme of red and black to match the topic of discussing Jay-Z, who is often seen wearing red. The mysterious image takes up half the page and shows Jay-Z covering his eyes with sunglasses. The basic fonts are not very attractive but suit the intended audience of Jay-Z fans. The layout places most of the text in two columns on the right side with the image on the left, including text overlaying the image to advertise the topic.
The document analyzes the contents page of a magazine. It notes that the page is set out professionally with the contents list on the right side and sections divided by theme. While images are included, they do not detract from the main focus on the contents. The color scheme and layout make the page easy to read. However, there is no title indicating it is the contents page, which could cause confusion.
The document analyzes the design techniques used in leaflets and posters for several homeless charities. It discusses the use of color schemes, copy length and font styles among the materials. Overall, the charities aim to attract young audiences and convey their messages simply but memorably through bright colors, minimal text, informal fonts and impactful images that represent the people they help.
- A medium close-up shot of Florence is used on the magazine cover to show her confident and unique style through her clothing, facial expression, and visible tattoo.
- Other celebrity images are advertised on the front to give readers a "sneak peek" of what's inside and attract more buyers.
- Consistent use of the magazine's masthead makes it easily recognizable, while the red color matches Florence's hair color.
The document provides an analysis and reflection on social action evaluation projects involving the design of promotional materials for a homeless charity called SASH.
The designer created a sticker and poster promoting SASH. For the sticker, they chose images and colors that portrayed SASH's message of caring and togetherness. The poster uses typography and color to guide the eye and stress the serious issue while still promoting SASH's services.
The designer compares their work to existing charity materials, noting techniques like using questions and shapes to engage viewers while still prioritizing informative content over aesthetics. They believe their techniques effectively communicate SASH's message and services in a way that could positively impact the public.
The document summarizes how the magazine attracted and addressed its audience. To attract readers, it uses a bold masthead, vibrant red, black, and white color scheme, images of shisha smoke to appeal to teenage trends, and information about price and release date. It addresses readers through consistent fonts, sizing, and colors to make the content appealing. The target audience is teenagers and young adults interested in hip-hop music, as portrayed by images of an 18-year-old blowing shisha smoke on the cover. Gender-neutral topics and inclusion of both male and female artists aims to attract both male and female readers.
This document discusses how the magazine addressed and attracted its audience. It targeted teenagers and young adults interested in hip hop music. Bold fonts, vibrant red and black colors, and images of smoke were used to attract attention. The cover star was meant to inspire and relate to readers. Gender-neutral topics and a mix of male and female artists addressed both genders. Consistent branding with the house style and colors maintained professionalism throughout the magazine.
The document provides details on the design elements of a magazine cover and contents page targeted towards teenage girls. The cover uses bright pinks, yellows and blues to create a happy, girly atmosphere. It features an image of One Direction to appeal to the target audience. The contents page continues the fun, quirky style through images and captions. It addresses the reader directly to make them feel special. The overall impression of both the cover and contents page is that the magazine is designed to interest teenage girls through topics like celebrities and boy bands.
The document provides details on the design of poster and sticker campaigns for a homeless charity called SASH. For the posters, the designer proposes using simple layouts with full page images and logos, and including short case studies and statistics. Example images would show everyday situations to emphasize that homelessness can happen to anyone. For fonts, a serif font would be used for most text with a different font to draw attention to calls for help. The charity's green color would feature prominently. Stickers would use images of homeless people and brief impactful messages with contact details in two shades of green.
The document provides details on planning an advertisement for a charity called SASH that helps homeless youth. The advertisement would feature an image of a homeless teen that avoids stereotypes and instead shows them as needing temporary help. The name SASH would be prominently displayed in bold with their tagline below. Contact information and a brief description of SASH's services would also be included. Green would be used as the main color with shades changing throughout the ad.
SIMILAR PRODUCT RESEARCH (SPR) OF 3 FEATURE ARTICLESsammieharris
This double page spread uses bold fonts, large images and eye-catching color schemes to engage readers. The font choices and colors portray the magazine's target genre and audience. On the left page, a model makes direct eye contact with the reader to create a personal connection. On the right, a large letter draws the eye to the start of the article. Together, these design elements aim to attract and hold the reader's attention.
Here is a summary of the key findings from your audience research:
- The majority of respondents believe in equality and recognize that inequality still exists in the UK. However, around half do not think there is full equality between genders.
- Religion and race seem to be areas where most acknowledge ongoing inequality. However, nearly half were unsure about gender inequality.
- A significant portion of your target audience of 17-25 year olds participated.
- Some expressed direct experiences of discrimination.
This research indicates that while awareness of issues like religious and racial inequality is high, gender inequality is still not fully recognized by around half of respondents. It also provided some opportunities for interviews. The key focus of your campaign should be
The document provides details on the design elements of a magazine cover and contents page targeted towards teenage girls. The cover uses bright pinks, yellows and blues to create a happy, girly atmosphere. It features an image of One Direction to appeal to the target audience. The contents page continues the fun, quirky style through images and captions. It addresses the reader directly to make them feel special. The overall impression of both the cover and contents page is that the magazine is designed to interest teenage girls through topics like celebrities and boy bands.
The document outlines marketing and PR objectives for relaunching the band Crumple Zone, who were popular in the 1970s-90s, through a "Greatest Hit" tour and new album. The tour will target their core audience of women aged 50s who have remained fans. Plans include viral advertising of the tour and album, television appearances, and leveraging existing fan bases of similar bands to promote sales of 2 million for the new album. The document provides background on the band and strategies for managing messaging to convey Crumple Zone is still dedicated to their music and fans.
Hannah Sewell is researching and planning the design of a fanzine about hip hop music and fashion. She has created mood boards and flat plans to visualize the layout of the front cover and article pages. For the front cover, she wants to feature a black and white photo of a man with modern design elements incorporated through cropping and color. For the article pages, she plans to cut up her written piece and collage it with related images to fit within distinct borders on each page. Hannah has also explored different hip hop inspired fonts to use for the title and article text to achieve the style she wants for her fanzine.
LO1 - work which analyses advertisementsHannah Sewell
This campaign aims to raise awareness about homeless children in Scotland and encourage donations to help provide housing. It uses an image of a sad, tired young boy and red text that stands out to draw attention. The language is straightforward and factual to clearly communicate the problem that some children have no permanent home. Viewers are urged to donate via a website or QR code so more children can have better living conditions and a proper childhood.
Vegetarian products have developed some common design aesthetics over time:
- Natural/organic: Many vegetarian brands emphasize natural, organic, and plant-based ingredients. Designs often feature images of fresh produce, grains, and herbs to convey these qualities. Earth tones like greens, browns and beiges are frequently used.
- Minimalist: Since vegetarian products aim to remove animal ingredients, designs sometimes take a minimalist approach focusing only on the core plant ingredients. Typography and imagery are clean and simple. Additional information is kept to a minimum.
- Wellness/health: Emphasizing the perceived wellness benefits of vegetarianism, designs may feature words like "healthy," "nutritious"
Poundland wanted to be seen as an essential shop for people's weekly grocery needs rather than just a occasional destination. They devised a "Weekly Essentials" campaign through social media and PR to challenge people to save on their usual weekly shop at Poundland. This included partnerships with mommy bloggers and a double page article in the Daily Mirror favorably comparing Poundland's prices. Over 250 moms shared money saving tips on Netmums. As a result, Poundland saw year-over-year sales increases of 56% in groceries, 26% in health and beauty, and 20% in household goods, showing a shift in consumer perception of the brand.
The document contains feedback on three different designs - a broadsheet newspaper layout, a tabloid newspaper layout, and a fanzine layout for a hip hop subculture.
For the broadsheet design, the feedback praised the logo and banner ads but suggested making headlines more eye-catching and changing the Obama photo to allow for more text. For the tabloid, one reviewer liked the catchy headline and red banner but suggested improving the ad clipping and using a larger or fewer-word article. Finally, for the fanzine the feedback highlighted the clear images and fonts, creative collage, and informal text, but noted the design could be improved with more suitable colors.
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a new Spotify MP3 player. The strengths include access to thousands of songs and built-in streaming, while weaknesses are reliance on WiFi and competition from established MP3 players. Opportunities exist to expand Spotify's brand and user base through advertising. Threats include strong competition from Apple and other current/future MP3 players, as well as potential negative reviews.
This document provides instructions for a first practice using Photoshop Raw. It outlines the steps a beginner photographer should take to import and process their first raw photo file in Photoshop. The practice helps new Photoshop users become familiar with basic raw photo editing tools and adjustments in Photoshop.
The student provides a detailed self-reflection on creating a broadsheet, tabloid, and fanzine for a class project. They received feedback that helped improve their work, such as removing a black outline around a box and making the title larger to fill white space. The student discusses the tools and techniques used in InDesign and Photoshop to lay out pages and edit images, including grids, fonts, adjusting image sizes, and adding shapes in Photoshop. They reflect on time management challenges and lessons learned about taking progress photos to improve their work.
This document discusses two ideas for billboard designs to promote a charity called SASH that helps stop youth homelessness.
The first design features a young person's image in black and white, with bold black text over a blue background. It aims to draw attention with the contrasting colors and catchy phrases. The second design shows four boxes with before-and-after images of teenagers, one sad and one smiling, to demonstrate the charity's impact. It uses a comic-style font and places the logo and URL prominently. Both designs aim to appeal to youth while clearly communicating SASH's message through images and text.
The document provides an evaluation of experimental photography using the Harris Shutter effect and Photoshop Raw effect to create unique images. The summary is:
The student created images using the Harris Shutter effect by taking multiple photos of the same model in different outfits and merging them in Photoshop to symbolize a person not knowing their identity and fighting against themselves. For their first Photoshop Raw image, the student cropped sections and placed them on the original photo to make it more modern. The student focused on discovery themes by transforming normal images with colorful effects. Overall, the student learned techniques like cropping, adjusting brightness and colors, and merging images to create experimental photos that explore identity and viewing everyday objects in new ways
The marketing objectives are to promote Crumple Zone's comeback tour titled "Summon Impossible Dreams: Greatest Hit Tour" through Christmas holidays in locations from New Zealand to California. The tour will feature their previous hit songs and new album to attract both long-time fans and promote their new music. The target audience is women in their 50s who were fans in their youth as they are still interested in the band's music and personalities. The marketing plan involves radio airplay, talk show appearances, and magazine interviews to promote their new album and sell an estimated 2 million copies to gain publicity.
The document outlines the final plan for a poster and billboard to help raise awareness for a charity called SASH that helps stop youth homelessness. It describes the color scheme, fonts, images, layout, copy, and products that will be used for the poster and billboard, which include using green and white colors, a quirky font, composite images of sad and happy faces, simple layouts, impactful statements and questions as the copy, and distributing posters in public areas while using billboards on roads for maximum visibility.
Poundland wanted to be seen as an essential shop for weekly groceries, not just occasional purchases. They devised a "Weekly Essentials" campaign to challenge shoppers to save on their usual weekly shop at Poundland. This included outreach on parenting sites like Netmums and coverage in newspapers comparing Poundland's prices favorably to major supermarkets. As a result of this positive publicity, Poundland saw significant increases in sales in grocery, health & beauty, and household categories.
Case studies - Experimental Photography (work 2)Hannah Sewell
Michael Bosanko is a contemporary photographer who began his career after realizing he could use lights to draw shapes and objects in long-exposure landscape photographs during travels in Greece in 2004. His artistic process involves leaving his camera on a tripod for extended periods, sometimes hours, while using lights to trace images like the bicycle photograph. His non-traditional technique produces abstract light drawings within natural environments. He works for major advertising clients around the world but does not digitally edit his photographs beyond minor adjustments.
The document discusses font selection and layout design for a student project creating a mock tabloid newspaper. It examines different fonts for headlines, subheadings, and articles, evaluating fonts based on boldness, clarity, and suitability for a tabloid style. Sample fonts considered include Impact, Arial Rounded, and Times New Roman. The document also explores image selection, considering photos of Obama and Lil Jojo to accompany an article, and references layout elements of real tabloids to guide the design, such as large headlines and images with related stories in boxes below.
The document discusses three different advertisements related to homelessness. The first uses only two colors, with the logo placed on a house shape and the slogan "preventing youth homelessness together". The second has minimal writing in capital letters and a black and white photo of a man on the street to convey homelessness visually. The third centers the slogan in large white text against a dark background, uses a black and white sad-looking image, and includes contact information in a green bar at the bottom.
Task 11 and 12 Final Products and EvaluationHatieBruton
The document is an evaluation of various products created for the charity SASH, including leaflets, posters, and billboards. The products were designed to raise awareness of youth homelessness and encourage donations and volunteering. The evaluation discusses the purpose and target audience of each product, and how they compare to other homeless advocacy materials. Overall, the creator feels the products effectively communicate information about SASH and could help address the problem of youth homelessness. Room for further improvement is also noted.
This document provides details for creating promotional materials like posters, bookmarks, and stickers for the charity SASH (Saving A Life Is Easy) which helps homeless youth. For the poster, it will feature SASH's logo and contact information, images of homeless people sleeping on benches, and a main title stating "A bench is to sit, not to sleep" in a dark color. Example images and font styles are suggested. For the bookmark, it will feature SASH's logo and website, an image, and contact information in small gray or black font. Example homeless youth images and font styles are also suggested. The sticker will feature SASH's logo and slogans/messages about homelessness and their website along with example homeless
The document provides details on four different ideas for promoting a charity called SASH that helps prevent youth homelessness:
1. A poster with equal text and imagery, including facts, images of happy people, and information on how to help.
2. A three-page leaflet with information on "what, how, why, where" the charity works on the inside and contact details on the back.
3. A billboard ad with the charity name and logo at the top, an image below, and brief details at the bottom near images of houses.
4. A circular sticker with the charity name, a large image of smiling teenagers, and a helpline number and slogan. The simple designs aim
This document provides details for creating promotional materials for the charity SASH (Saving A Life Is Easy) to help the homeless. It includes plans for a poster, bookmark, and sticker. The poster will feature images of homeless people sleeping on benches along with information about SASH and how people can help. The bookmark will include an image, SASH logo and information, and a link to the SASH website. The sticker will have short impactful phrases and a call to help the homeless, as well as the SASH logo and website link. All materials will use fonts and color schemes that clearly convey the seriousness of homelessness while aligning with SASH's style.
The document evaluates the effectiveness of advertising posters and a leaflet created for the homeless charity SASH. The posters feature images of homeless people within SASH's target age range of 16-24 and communicate that SASH can help homeless individuals. While the original intention was bus stop posters, the images worked better as billboard posters. The techniques used - including simple text, consistent style, and artistic editing in Photoshop - make the messages clear and help grab attention. The content is considered effective at raising awareness of SASH and the issues of youth homelessness. The overall campaign is expected to positively impact the public and target audience.
The document discusses plans for posters and bus advertisements promoting a homeless charity called SASH. For the posters, the main text will be a rhetorical question in a rough font against a black background. An image of a homeless teenager will fill the background but fade towards the top to make the text stand out. For the bus ads, the top banner will be black with the rhetorical question in white text. An image of a homeless teenager sitting in the street will fill the stalk to give context. Both are intended to raise awareness of homelessness and get people thinking about the issue.
The document discusses and analyzes different campaigns and materials for promoting mental health awareness and reducing stigma. It examines posters, websites, and imagery from several organizations. The key points made are:
1) Posters from different organizations had varying styles in getting their message across, with some using real stories and others taking a more plain approach. Color schemes and use of images helped grab attention.
2) A campaign poster was analyzed that used mixed colors and emotions to convey the message that one's true self and personality can still shine through mental health struggles.
3) A mental health foundation website took a formal, fact-based approach while others used brighter colors and designs to create a more positive effect. Imagery
The document provides details on logo designs, campaign posters, merchandise designs, and membership forms for a charity focused on cleaning beaches and protecting wildlife.
The logo designs feature a simple surfboard logo to represent the organization. Campaign posters will use dark tones and emotive imagery to target adults rather than children. Merchandise designs include clothing, accessories, and printed items featuring penguins, starfish, and the charity's logo in bright colors for children or monochrome tones for adults. Membership forms will include information on the charity, benefits of joining, and space to provide contact details.
The document provides details on logo designs, campaign posters, and merchandise designs for a charity campaign aimed at reducing litter on beaches. For the logo, the designer improved it by simplifying the surfboard graphic and using a bold font with thick outlines. Three campaign posters were designed for adults using less imagery and more text in a formal tone. The posters use a deteriorating double exposure effect to emphasize the message. A two-sided membership form and designs for t-shirts, hats and bags are also presented, with the designs focusing on the logo or modern graphics related to beaches and wildlife.
The document discusses brainstorming ideas for designing a poster for a homeless charity. It covers choosing colors, themes, layout, text, fonts, and pictures. For colors, a nice blue is suggested instead of the charity's usual green or red. The theme will provide information without overloading the viewer. The layout will feature a centered picture and text around the edges discussing how donations help. Minimal, easy-to-read text will provide facts and contact information. Pictures aim to shock viewers into helping but also show the positive impact of donations.
The document discusses an evaluation of a social action advertising campaign for a charity called SASH. The evaluation addresses whether the campaign is fit for purpose, clearly communicates its message, and is appropriate for its target audience. The creator believes the campaign is effective because each ad highlights specific information simply and clearly. Images of regular teenagers help viewers relate to homeless youths. Contact details are prominently featured to allow urgent access to help. The tone is welcoming without being formal. Comparisons are made between the creator's intentions and final outcomes, noting changes made to improve layouts, colors and organization.
This document outlines the plans for a poster campaign about homelessness. It will include 3 posters with consistent color scheme, fonts, and general theme highlighting the reality of homelessness through different statistics. Each poster will feature photographs of normal-looking teenagers and young adults along with copy telling a bit about each person and emphasizing that anyone can become homeless at any time. The goal is to convey the message that homelessness can happen to anyone unexpectedly and that help is needed.
The document outlines a final plan for a poster or bus advertisement campaign for a charity called SASH that helps homeless teenagers. It describes using a dark color scheme of black and white to suit the serious topic. A rough font called "All Ages" will be used for the main text, while a plain font called "Calibri" will be used for small print. The image will feature a homeless teenager and take up the whole background without divisions. The layout presents the copy first to draw attention, then the clarifying image, and finally the charity details. The copy poses the question "What would you do?" to get people thinking about homelessness and raise awareness of SASH.
The document provides details on the design of marketing posters for a charity called SASH that helps homeless youth. It discusses using images of homeless and housed youth smiling to portray a positive message. Fonts and color schemes are selected to appeal to both younger and older audiences. For younger viewers, brighter colors and bolder fonts are suggested to attract attention, while simpler fonts in SASH's green and white colors work better for older audiences seeking facts. The posters will tell stories of how SASH has helped youth overcome homelessness through the power of images and brief text. Contact details will be placed discreetly to not distract from the main message.
This document provides an evaluation of advertising materials Nicola Kilgallon created for the charity SASH. Nicola created two posters, a sticker, and a bookmark to promote SASH's mission of helping homeless youth. The posters target 16-24 year olds and people with spare rooms. Nicola feels the designs effectively communicate the message and fit the purpose of raising awareness and encouraging volunteering. Minor adjustments were made to the poster layout during creation, but the overall designs matched the original plans.
The document summarizes and compares several posters created by organizations to raise awareness about homelessness. It analyzes aspects like the color schemes, images, and text used in each poster. Some key points made are:
- Posters vary in their complexity, from simple designs with just text and colors to more elaborate posters containing images and hidden messages.
- Effective posters tell stories that make viewers think, while less engaging posters just provide information.
- Color symbolism and image selection aim to convey emotions like danger, depression or determination to motivate support.
- Text clarity and prominence versus background impacts how easily messages are understood.
- Contact details should be accessible for those without internet, highlighting a limitation of
The document discusses the suitability of marketing materials created for the SASH campaign. The target demographic is 16-24 year olds. Posters were designed with contemporary layouts, block color schemes, and portraits to represent hosts and people helped by SASH. Statements from volunteers and youth helped give a personal feel and show the positive impact of SASH's work in a friendly manner rather than using negative imagery. The leaflet design clearly communicates the benefits of SASH through important phrases and neutral color boxes. Photographs in Polaroid frames and banners/typewriter fonts were used to attract a younger audience. Personal statements on the posters help create a relaxed atmosphere and show others facing similar situations are being supported.
The document provides an evaluation of an advertising campaign for a homeless charity called SASH. In three sentences:
The student summarizes that their advertisement is fit for purpose as it gets straight to the point about helping the homeless through SASH. While their original idea was more graphic, they modified it to avoid upsetting young audiences. Both the poster and leaflet aim to make audiences feel guilty to motivate donations, though the leaflet risks losing younger readers' attention due to lengthy text.
The document provides an evaluation of an advertising campaign for a homeless charity called SASH. In three sentences:
The student reflects that their initial advertisement ideas did not appropriately represent homeless people or engage the target youth audience. They created a leaflet with stories and images to make people feel empathy and guilt to motivate donations, though recognized lengthy text may not hold young readers' attention. A poster with a homeless person's image and guilt-inducing text aimed to strongly impact viewers and raise awareness of homelessness.
This document discusses font and layout choices for a broadsheet newspaper. The writer tests different fonts at various sizes to see which are clearest and most readable. American Typewriter size 10 is selected for body text as it has a good balance of darkness and fits newspaper columns well. Apple Garamond Bold is chosen for titles as letters are easy to distinguish. Smaller fonts are preferred on covers to avoid clutter. Example layouts are proposed with the main image being of Obama to discuss gun laws. Bernard MT Condensed and American Typewriter are selected for the masthead and headlines respectively.
This document provides instructions for formatting various design elements in a publication including margins, spreads, columns, page numbers, orientation, headlines, headers, crossheads, straplines, baselines, borders, pull quotes, datelines, cut-outs, and using various grid layouts. The document suggests formatting choices for layout, typography, and visual design.
The document discusses various layout and design elements for publications including headlines, drop capitals, orientation, white space, columns, pull quotes, baselines, spreads, crossheads, margins, page numbers, borders, datelines, cut-outs, grids, and reverse layouts. It addresses organizing content on the page in sections with different typographic treatments and formatting across 3 pages.
The document provides instructions for assembling and operating an early camera. It is organized into clear sections with labels and numbering. Images show the camera from different angles. Instructions are written in a formal yet straightforward tone using accurate terminology like "wind the lever" and "press the shutter button." Bullet points and numbered steps clearly explain the assembly process without ambiguity. The consistent font, bold titles, and careful explanations provide a manual that is easy to understand and follow.
The document provides instructions for how to use a manual camera. It is organized into clear sections with images and step-by-step instructions. Section 1 shows the camera from different angles. Section 2 provides numbered instructions on how to wind the lever and press the shutter button to take a picture. The instructions use accurate, unambiguous language and a simple format to ensure anyone can understand how to operate the camera.
This document discusses three ideas for photography projects exploring the theme of discovery:
1. Using light drawing to show crowds of people connected to technology symbols like social media logos, representing how technology allows people to discover information. Large photos from high vantage points would show this.
2. Using double exposure to merge photos of people with transparent music note images, representing how discovering new music brings new emotions and makes people want to listen repeatedly. Different colors would represent genres.
3. Using a Harris shutter effect to show a plain face with a single symbol, like a question mark, representing self-discovery as people figure out who they are. Multiple gender photos would show different stories.
Photoshop Raw Practice is a document by Hannah Sewell about practicing Photoshop skills. It discusses practicing editing raw photos in Photoshop to improve skills like adjusting exposure, white balance, and other settings. The goal is to gain experience editing raw files and familiarity with Photoshop's raw editing tools and capabilities.
The document discusses plans for photography depicting a central figure being torn open by two others to reveal their true self. The photos will show one model acting as a person with multiple personalities to represent not knowing one's identity. Using the Harris technique and plain backgrounds will emphasize emotion through color and detail. The plans also involve taking photos at home with a camera and editing them later in Photoshop.
The document discusses plans for a photography project depicting one model acting as a person with multiple personalities being torn open by two other people. The aim is to show how the central person does not know their own identity. Sketches show the concept, which will be brought to life with a model, camera, and photoshop editing. Plain backgrounds are preferred to busy ones to best showcase colors and details. The technique will also be practiced using phone app photography.
Michael Bosanko is a contemporary photographer who began his career after his moonlit landscape photos in Greece in 2004 were ruined, inspiring him to draw with moonlight using long exposures. His unique process involves leaving his camera on a tripod and using lights like flashlights to draw shapes that are captured during exposures ranging from seconds to hours. Bosanko's work has been featured in advertising for large companies and in various media formats worldwide without any digital editing, highlighting the natural beauty created through his light drawings.
This document discusses techniques for practicing photography using a camera or phone app. It recommends taking photos on a plain background to better see colors and details, as a busy background can make images more difficult to see. The document also discusses using a phone app for practicing photography techniques.
The document discusses practicing a technique. It likely provides instructions or tips for how to properly practice a specific skill, method, or process. In 3 sentences or less, the summary aims to convey the main topic and purpose of the document at a high level without including unnecessary details.
The document discusses practicing a technique. It likely provides instructions or tips for how to properly practice a specific skill, method, or process. In 3 sentences or less, the summary aims to convey the main topic and purpose of the document at a high level without including unnecessary details.
The document outlines a plan to create Harris Shutter effect images at home. The photographer will use either a Sony phone with a Harris Shutter app or a Fujifilm camera on a tripod. Face paint will be used on the model to introduce different meanings in the images as the model moves between positions representing discovering their true self. Different body movements will be tried to see which work best for the effect. Photoshop will be used to combine three images if the camera is used, applying hue/saturation and opacity effects to achieve a professional result.
The photographer proposes a project featuring a female model dressed in all black with a fully white face and a black question mark or exclamation point painted on. The goal is to depict someone trying to figure out their identity through movement and facial expression. Photos will be taken both at home, where makeup and outfit changes can be tested, and at college, where crowds can be photographed using the Harris effect to portray multiple people discovering themselves. The photographer chooses the Harris shutter technique to make the images more modern, colorful, and exciting through its blending of colors. This technique also allows capturing of moving subjects in an interesting way through shutter speed.
Planning Experiment (Mind Map and Mood Board) Hannah Sewell
This document discusses three ideas for photography projects exploring the theme of discovery:
1. Using lighting techniques to create images of crowds with technological symbols like phones and tablets, representing how people discover information through technology.
2. Using double exposure to merge photos of people with music symbols, showing how discovering new music can change one's emotions. Different genres would use different color palettes.
3. Using a Harris shutter effect to depict individuals with a question mark symbol on their face, representing people discovering themselves and their identity.
1) Multiple exposure images involve combining multiple images into a single image. This technique grew popular through Photoshop which allows easier and quicker creation of such images compared to older film techniques.
2) The Harris Shutter effect was invented by Robert Harris at Kodak. It involved using color filters to expose different colors at different speeds, combining them to create a color image. Modern software and phone apps now simplify this process.
3) To create these effects digitally, multiple photos are taken and their RGB values are adjusted before combining the images in Photoshop or similar software.
Hannah Sewell experimented with experimental photography techniques like blurring and movement. For blurring, she found that an aperture of F9 created the best balance of blur and focus. She used blurring to highlight lights and give images a mystical quality. For movement photos, she used a fast shutter speed of F10 to capture both moving and still subjects, creating a ghostly effect. Her favorite image used these techniques to show a variety of movements among people, with some transparent and others with defined outlines. Overall, her images successfully captured lights, movement, and abstract qualities through experimental techniques.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
2. This will be a sentence telling people about the
homeless, this is used by a chosen font. I have used
the ‘Russo One’ font due to it’s boldness and size.
Image
A frame is used to help make the
billboard more sophisticated and 3D
Using a
young man
means it
can reach
out to that
age group
URL
Stop Youth Homelessness
This lets
them know
what the
billboard is
about. By
using a
subtitle
makes it
look
organized
and neat.
Logo
URL
Stop Youth Homelessness
3. URL
Colour Scheme: I have used blue for
the background because it’s a very
gender neutral colour. It’s a relaxed
and calming tone that looks smart and
sophisticated. When this goes onto a
billboard it will really stand out in the
streets, this is because most of the
objects that surround this billboard
will not have this colour background.
Once the public see the calming colour
they will see a sentence on it.
Sentences: The sentences will be
things like ‘they should be visible not
invisible’ and ‘did you see that boy
before, if not make him visible’. This
tells the audience that they are there
own person and should be looked at.
It’s a very strong message to put
across. I’m trying to go from a calming
mood of the colour into reading a
strong message so it’s more of a
shock.
Stop Youth Homelessness
I’ve put an URL and a subtitle
for the billboard because people
can see what the billboard is
about and the URL can send
them to other information for
there benefit which is
important. This means SASH can
receive more donations and
volunteers. The subtitle will be a
black but much smaller and not
in a bold font, this is because I
want all the attention on the
title and then they will read the
subtitle. This will make more
sense to them that way.
This font used is very bold and
strong and will be used in a
black colour. The contrasting
black goes really well with the
blue because it makes a
statement and they are both
bold strong colours which will
stand out on a billboard. The
cartoon quirky effect gives it
more of a youthful edge. The
fact that this font covers most
of the PowerPoint means it the
attention is on that and not the
image which is what I want.
The image fits really well with this
billboard because it’s a young
person, who’s in black and white
which automatically makes the image
look old and dreary. This is a good
effect because you would look at the
title before the image. The image is
small and doesn’t stand out which is a
bonus and fits well with the billboard.
The emotion that that persons in
looks miserable and the public would
automatically think ‘I would hate it if
my son was on the streets’ then they
would consider volunteering. That
why this billboard is important to
SASH. Even though I have used a male
for my image, it should still attract
females that are homeless. This is due
to the colour and the title, the image
would help them to connect to what
he is going through. This means they
are more likely to ask for help.
4. Fonts and Images
These images all have
something in common, it’s
the fact that they are all
looked down on. The first
image has a young man
sitting on the floor looking
up at people. Whilst the
two girls are in a building
that’s dangerous, old and
has graffiti on it. I have
picked these images
because all of these
teenagers look normal
which is important, they all
have a tired, sad emotion
on there faces and there
message is to ask for help.
In the billboard I’m using a
picture of a person without
the background, this is
important because I think
having the person on there
own looks more affective
than having someone with
a background. They will
look more lonely on a
massive billboard when the
image is really small in
insignificant. The fact that
they are all people that are
aged 16-24 means it fits
the target market perfectly.
I like these fonts because they are all strong attractive text that will
grasp an audience’s attention. The font ‘Front Page News’ is a good
font because all the letters are straight, smart and have no
quirkiness to it. This will fit well with people that are 25+ because
then it means more people will become volunteers due to the fact
that the font caught there eye and that they read newspapers on a
daily basis. The ‘BP Reply’ font reminds me of the font Apple uses
for there produces. For example IPod advertisements etc. It’s what
teenagers like and always want when blocking out things in there
area. This will look youthful and more exciting as a title. ‘Gross’ and
‘Russo One’ font are very similar because they are both quite
masculine, this makes the title look more bold and large which is
what you want when putting a statement across. ‘H.H. Samuel’ is
very feminine and sophisticated which is what you want when
making an elegant billboard. I think this will reach out to the more
feminine audience which is a good thing.
5. Title here, with no background
colour just black text
Image takes up all of
the poster so that it’s
centre of attention
Following on the sentence at the top and
putting it at the bottom
URL and Logo goes here
6. I’ve used a picture that has both
genders on it. I believe this is
effective as it is sending out a
big message to both female and
male genders. I’m hoping to get
an image of two people that are
the same age and then merge
them together so it looks like
this. By having the image
covering the whole poster it
means that the attention will be
on them straight away. This will
cause people to ask questions
which is what you want. The
public will also look at this
because it’s not a normal
face, by distorting or having two
different faces always catches
someone’s eye.
The couture font is trying to
show that the font is going to be
large and bold. The sentences I
was going to use is ‘Your Not
Alone, we can help’ and ‘You’re
an individual, not invisible’.
Sentences like this will really
bring in an audience. I was going
to use a SASH font but then I
thought have big bold writing to
attract the audience more like a
newspaper title. The title will be
at the top of the poster and
then a sentence at the bottom
saying ‘help the homeless’. This
will help the public understand
that this is a homeless poster.
I’ve put the website URL in a
different font as it looks
sophisticated and neat in the
corner. If it’s neatly away at the
bottom it means once everyone
has looked at the poster, they can
read the URL and use it later on
to find out information.
The background will be white
which means it’s stripped back
and easy to understand. I don’t
want to have bright colours
because then it will take away the
meaning of the poster. Also SASH
uses a white background on most
of there advertising to it’s
important to link in some
similarity.
It’s important to have an image of
young people that look normal.
This is what I’m trying to put
across when making the poster.
SASH are also trying to show that
teenagers are normal when they
are homeless. All they need is
help. I’m going to have different
posters for each one. The only
difference will be the picture of
the male and female. The fact
that they are different means
there is a collection of
advertisements for people to look
at. It shows the public that they
are normal whatever they look
like, even if they are homeless.
I will put the SASH logo on the
bottom right where the URL is so
everything is next to each other.
This looks more organization and
a sophisticated charity that help
others.
7. WE CAN
HELP
Four Box Images of a girl
that’s sad then smiling in
the box next to it.
Below: there is a boy
upset then a picture of
him happy on the next
one.
2nd Flat Plan Idea
-By having 4 different pictures in a box it shows that different people need
help. Also the transaction of having a teenager that’s sad and then one that’s
really happy shows that this charity has helped to look after those people. By
putting the images in the centre it means it’s directly eye level which will be
suitable for the public to see. They are good size, I was thinking of having a
background to there images as it shows where there from and why they are
sad or happy. By having both genders in this picture means this charity helps
a variety of people which is important.
- The text will be in the ‘American Purpose’ type font, it’s quirky and really fits
well with teenagers. I think the fact that the text looks like it’s in a comic book
really adds to the youth element of it. The fact that it’s in a large font means
the audience can read the title and see how the charity can help, this will be
done through going on the URL at the bottom which will be in the same font
so it all fits together nicely.
- The logo is going to be large to it tells the public that it’s a secure charity
that’s want to do good advertisements. The fact that not many people know
about SASH means that it’s good to make the logo as large as possible so
people can see what it looks like. For example McDonalds have there brand
picture right in the centre of there products so it’s good to put the SASH logo
in a secure place.
- The background will be white again so that the main features can really
stand out, like the font, images and logo. These three things are the most
important on the poster.
9. Fonts Decisions for Both Ideas
These are the fonts that I am considering for my first poster layout. They
each have there own character that will really help towards making a
statement in the poster. I’m trying to get a newspaper heading kind of
feel when it comes to the final layout of the poster. By having a title font
is means that the audience automatically reads the title first to find out
what the story or meaning is about. This is why I chose thick black fonts.
The font will tell the audience that there is news and that this charity can
help you. It’s encouraging them to make a stand and to really find out
about SASH. For the first layout poster I was thinking of making the font
a green colour so that it fits the logo and the colour scheme is shown
well. Green is a natural, elegant colour which is good because it makes
the poster look more positive instead of negative.Tondu is a good font because each letter has a thick outer layer of
black which really stands out and brings the letter forward on the
page. The lettering also looks quite youthful and simple which is
what you want from the title. The only negative is that it’s not very
easy to read, if you have big thick letters on a page then it takes
over everything which is what you don’t need. If the title is short
enough then this font would be perfect for that. The Muro font is
very similar to the Tondu font because they are both bold and big.
The difference with the Muro font is that it’s got curvier letters
which gives a more masculine look towards the poster. This would
work well because it catches attention and it’s not a normal font
that someone would use. It would help make the poster look very
unique.
This font is very urban and it links well with newspapers. When
you read a newspaper most of there titles would be in this font
which is really good for what I need. You also see these fonts in
restaurant menu’s and business titles because of it’s
newspaper and quirky feel. This is one of the main fonts that I
would definitely consider when putting it on my poster as it’s
neat, sophisticated and puts the point across.
This is a very chic look towards the poster. It’s clear
and neat which is important but it also has a flare
that teenagers like especially 17-19 year olds. I
think the fact that it’s bold structured nicely means
it would fit perfectly within my poster. It might be a
a bit to girly as it’s a gender neutral advertisement.
This is my favorite font so far, this is because it looks like it’s come straight from a comic book. This is good
because teenagers around 16-17 read comic book which will help towards the project. Even if it’s for
teenagers, people that are 19-24 will still like the font because it’s quirky and has a edge to it. The font is very
positive and will not take over to much of the poster.
10. Image Ideas for the Posters
First Poster
The main idea for the posters was to have different images of people that had different
expressions. On one poster I would have one half of a girl sad and the other half smiling.
This would represent that over time SASH has helped those teenagers. This will give
confidence to other homeless children that they can get help if they wanted. The image
on the right of the girl is similar to this, one half of the girl is healthy and the other half is
on drugs. Instead the healthy side of the girl would be smiling and the other half would
still be normal but sad. This makes the poster look different, it also involves a lot of
emotion. The fact that there is emotion means that it can connect the text and picture
together nicely so it portrays a strong message to the audience. It’s also a good method to have both male
and female connected in a picture, this is good as it shows a community feel that people are in this together.
It shows that SASH doesn’t work with a one dominant gender which is good because then they can welcome
anyone. Volunteers would look at this and think that it would be good to help homeless teenagers because
they still look normal.
Second Poster Images
Instead of having images that a combined together, I was thinking of having separate pictures
that show one persons feelings. Showing a girl being upset and then showing there happiness
is a really effective way of showing how healthy and pleased they are now as people.
Volunteers would like to see this because then they get to see that SASH works hard to give
people happiness. I have put 4 pictures together like this because it’s good to see how people
from both genders come out of something that is horrible. A young teenager male would look
at that man and see that he can be happy again. A teenager girl can do the same thing, it will
give them comfort. I would make sure that the pictures were of the same person. This is just a
sample, I would go out and take pictures of one female and one male through different
emotion so that I can match them together like this. I would do this for the images on the first
poster too. By editing these images I would make sure that the positive pictures were bright
and nice whilst the sad pictures are surrounded dark colours. This gives of a strong
atmosphere to the audience.
11. Colour scheme
There isn’t going to be a strong colours in my posters. The only colours that I am considering is changing the font colour
into the SASH colour theme which is light green. This is a nice colour that represents things like beauty, nature and
happiness which is what SASH do, they give confidence back into those teenagers. The green colour will also help to make
the poster stand out if need be, the image will hopefully do that but the text will bring out the information needed. By
connecting the text and logo together it means it looks smart and in the right order. It’s also important to link different
parts of the poster to SASH because then people will know that it’s all connected. This can be through colour
scheme, fonts and the layout. I’m trying to connect the font and colour theme to the charity so it looks similar. I want to do
an urban/street edge to the advertisement by putting peoples faces together. This is because these posters will be on
shopping centre walls and bus stops which is where most teenagers would go to travel and to shop etc. It’s important to
locate it in the right area and I think these are the best areas to put the posters.