The document discusses the evaluation of a media product - a newspaper. It summarizes how the newspaper uses conventions of real newspapers through its broadsheet layout format and font choice to appear realistic. It also developed conventions by targeting a new audience with articles on photography. The logo and layout of the newspaper challenged conventions by placing the text in the logo across the top in a unique way. Ancillary tasks of a poster and radio advert were effective at promoting the newspaper by grabbing attention and stating its qualities. Feedback on social media was positive and led to some minor improvements. Various media technologies were used at different stages, including cameras, software, and online platforms for research, construction, and evaluation.

1. Evaluation
Question
Advance portfolio

2. Q1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?

3. Conventions
Used
in my newspaper

4. Many of todays newspaper companies use the broadsheet layout format for their
newspapers hence I decided to keep up with the tradition for my own newspaper
so that when compared to actual media products (newspapers) my product gives a
sense of realism

5. English towne was the font which was used as I was inspired by the writing
style of the heading of the daily times newspaper. This was the closest
similar looking font I found. The use of this font helped me give a attractive
and elegant look to my newspaper heading and also cover up the empty
space which would have been there if I only used the logo on the left

6. Newsworthy is very important in any newspaper hence care has been taken to
ensure the news is worthwhile reading. For instance the example I have
displayed is the heading of my front page . The phrase pride of nation touches
the sensitive topic of patriotism. This that this news will be prominent and
will be of human interest fulfilling two of the criteria s.

7. Conventions developed
in my newspaper

8. I developed in terms of my target audience . General paper today tend to
focus more on politics and sports . I tried through my newspaper to target a
different target market while catering to the already typical market as well so I
included in my paper news regarding for example the field of photography
like I included a news of the photography walk that was held in Lahore as
the main headline of my second page to emphasis it importance and also the
regarding a photography workshop .

9. Conventions
challenged
in my newspaper

10. All the newspaper had logos which were either complete text like the mail or
were text with in the logo. I used a different technique in which I placed the name
and slogan of my newspaper in my logo and the text “newspaper was spread
across the top. This helped to give it a different look from other similar media text
and also covered up the empty space on the top of my newspaper. I also tried
making the logo look three dimensional so that it looks unique rather than the flat
logos of most newspapers.

11. Ancillary tasks
(Poster and Radio
adverts)

12. Use
1) I used a cliffhanger ending giving no details of the paper and the release date so that
customers are curious to know about it. This technique is used by similar poster for the
same reason.
2) The poster is kept simple like majority of real poster so that the consumers are not
confused by the overload of information
Develop
I used a symbolic sign of an under
construction site to give a look that
the product is not yet ready but is in
the production process. Other
poster usually use the coming soon
phrase to illustrate the concept.
Challenge
I have given a paper curl effect to the side of my poster which is revealing the
logo of my paper. This is a unique idea from other actual posters that I have
researched on which usually had an advert of a flat surface. By giving the effect
my poster has a 3d look to it.

13. Use Challenge
I used a background jingle like most
of the radio adverts.
Many of the adverts either have fast music with fast
voice over or a slow music with a slow voice over.
I did the opposite by using slow paced voice over
backed by a fast beat music
Voice over is used like many adverts
in which the product is narrated to
the listeners
I tried to create expressions through the speech
rather then adding sound effects .
The qualities of my newspaper are
mentioned in the advert like mostly
every product advert does
_________________________________________

14. Q2.How effective is the
combination of your main
product and ancillary texts?

16. As part of the coursework we were asked to produce a Newspaper
front and second page as well as two ancillary tasks. The two
ancillary task were created to advertise and promote the newspaper
.The combination off all the three demonstrated a marketing
campaign for the newspaper. This is very important for newly
formed newspaper to have efficient and effective advertising to be
able to compete with the existing companies.
The poster is formed to grab the audiences
attention persuade them to find out more
about the newspaper. The poster includes a
slight peek at the newspaper logo to establish
a brand recognition but the whole logo is not
reveled so that the customers is anxious to
know more about the paper.
The radio advert further persuades the listeners to buy the paper
stating all the product qualities, the low price, ease of access so
that the consumer is attracted towards it
This means that both the ancillary task effectively combine with the
newspaper and help promote it to the intended target audience

17. Q3. What have you
learned from your
audience feedback?

19. • Feed back Is a vital part of any product as it helps you to understand how your audience reacts to
the products what are the flaws and what are the strong points. Feed back can help improve any
errors hence giving the product a better chance of success in the market
• I used Facebook as my main source of feed back from the audience. I mainly received positive
reviews although some suggested to improvements that could be made for example
With the suggestion I reformatted some of the text to make the final product better
I made minor changes to the layout but felt that it was not really in need of a
change
I realized that this was an error in one of the article of my newspaper and corrected it

20. Other than the suggestions I also received complements from which I
learned that people actually like my work and feel a sense of realism to
it

21. Q4. How did you use media
technologies in the construction
and research, planning and
evaluation stages?

22. Research and planning
For my research I used Google to search for helpful sites that improved my
understanding of newspaper and poster forms and conventions and how i can apply
them to my paper and poster in terms of layout etc .
YouTube was used to view different radio adverts of products to get an idea of how
to make the advert. Also I searched for video's on steps to make a radio advert

23. Construction
1) These were all the technologies I had used in the construction stage.
2) The Nikon d800 camera was used to capture the photos for the newspaper
articles
3) Adobe photo shop was used to construct the newspaper and the poster
4) The radio advert was recorded using the microphone and the camera
5) The logo for the newspaper was made using logo design studio pro
6)The radio advert was made using movie maker
7) Finally all the software's were run on the hp envy laptop running windows 8

24. Evaluation
For evaluation I used the following technologies
1) Power point and word to make presentation of the evaluation question
2) Blogger to view different blogs for reference and also upload my work to
3) Slide share to upload the presentation which could then be put on blogger