The document discusses the target audiences for news media and their interests. It identifies several key audience groups - the general public, those interested in politics, business people, sports fans, tech geeks, and photographers. Each group is interested in news related to their main area of focus. For example, business people want to stay updated on the stock market and economy, sports fans like players' biographies and upcoming events, and photographers seek information on new cameras and photography studios. The document suggests providing news updates tailored to these different groups through newspapers, SMS alerts, social media, and other sources.

1. T a r g e t
A u d i e n c e

2. General public
(Adults)
Estimated age group to range from (25-
60+).
Consumption is mostly on daily or
weekly basis but can vary according to
preference.
Include both genders.
Though the favored
section of the
newspaper may vary.
Approach to news is
mainly through
newspaper and sms
alerts and in little case
the internet

3. Interested in
Politics
This audience is concerned in what
is going around them politically.
Keeping themselves updated of
polices that effect the country and
hence them.
Price fluctuations
Price hike or reduction will most
certainly effect the life of the
public hence being updated is
what they want
Economy
Currency value, Gdp
and how's your country
doing one should be
well aware being a part
of it.
Crime corner
What are the
criminals up to
and what the law
enforcements are
doing to cope up

4. Business personnel
Young or mature entrepreneurs. mostly belonging to
the upper class will require news alerts on daily basis
. Consist both businessmen and women undertaking
business operations. This audience has access to
news through the internet, Sms alerts and
newspaper.

5. Interested in
Stock market
Business personnel will be interested in
the news updates of the stock market.
The rate at which stocks are raising or
falling which can effect their business
Economy
Businesses are very much interested in
what the ongoing currency rate is in
comparison to other foreign currencies.
How the country is increasing its gross
domestic product (GDP) . Because this
will directly effect the business.

6. Sports lovers
Be it
cricket, football,
basket ball or
hockey each
sport has its
lovers .So if they
are so deeply
involved with
their sport why
wont they want
to be updated
newspaper
,SMS, social
media or online
searches every
bit of information
is important to
the fans

7. Interested in
Players
biography
News on personal
life of the players is
almost always a very
favorite part of the
fans to know what
your superstar is
behind the seen is a
delight itself.
Sports update
Missing a event is not an
option for the true fans but if
it by chance happens updates
are a must for that reason the
fans are interested in reading
the sports update to know
what they missed.
Upcoming events
What the sport you love
has to offer next. Fans
need to know which
event is coming up.
(manchester vs chelsea)
or (Indopak) matches
create a hype months
before the actual events
when the fans are
informed of the event to
come.

8. Tech geeks
Not the
stereotypical geeks
but people who are
interested in
technological
advancement. The
interest or much
more suitable to say
addiction is
increasing
generation by
generation as more
and more people are
getting access to
technology due to
cheaper alternatives
to expensive stuff.
What's a tech geek
without access of
information through
the internet but
sometimes the
traditional method
could be of interest
too so newspaper is
also a source of news
alerts for them while
the social media have
there own place.

9. Interested In
New researches
What the masterminds
are up to. What new
researches are taking
place in the IT field
and what we will be
seeing in the near
future.
Upcoming devices
What the
multinationals have in
stores for there
customers, what new
wow factor would
surprise its users and
what the rumors have
to say.
Tech-world
Advancements, improv
ement and
developments what's
going on in the tech
world.

10. Photographers
Amateur or professional both are equally passionate about
photography. They see beauty in things the normal eye tend to
ignore. Different Photographers lean toward different type of
photography for example
Landscape, Macro, Portrait, Underwater etc .
Both the genders are equally interested in this
profession/hobby.
Sms alerts, newspaper, photography magazines
and mainly social media websites are their
source of information.

11. Interested In
Best camera
Which is the
best camera
brand in the
market and
which is
having a
tough time
coping up
Studios
Which is the
best studio the
town has to
offer and
which is the
favorite new
comer in the
market
New models
What is the
update that
awaits. New
camera
body, lenses or
accessories which
is awaiting to be
added to the
collection.