The document discusses the conventions used in the creation of a student's media products, including a music magazine, billboard advertisement, and radio advertisement. For the magazine, conventions from real magazines like mastheads and front covers were used. The billboard ad uses large text at the top like real ads. The radio ad includes background music and a teenage voice to relate to the target audience. Feedback showed the magazine best targeted the audience and incorporating audience preferences helped make the products more appealing. Different technologies were used at each stage of planning, construction, and evaluation, with some being new and skills developing.