Jake Williams used various new media technologies in creating and researching his music magazine advert and digipak project. He used the app CamWow to take photos of the band and add effects to create images for the digipak panels. Photoshop allowed him to layer images and shapes to professionally design the digipak and advert, using tools like the magnetic selection tool. Da Font provided alternative fonts to make the designs feel less standard. Blogger tracked his progress, and Survey Monkey and Facebook helped effectively conduct audience research by distributing surveys.