- The survey responses showed that over 60% of respondents were female, so the film will primarily target females, but also attempt to appeal to males. - Most respondents were under 18, so the film cannot be rated 18 to reach the largest audience. It also cannot be too childish to engage older viewers. - Responses were almost evenly split on watching horror films at cinemas, so the trailer will first be sent to cinemas to generate interest before broader marketing. - The most popular subgenres chosen were supernatural and psychological horror, so the film will fall into one of these categories.

1. Survey Responses
An analysis of the responses to my
Horror survey.

2. Q1- Are you male or female
.

3. The gender I will be targeting my film at
will be female as over 60% of those that
answered my survey were female.
However to increase my audience I will
also attempt to make the trailer appealing
to males.

4. Q2- How old are you

5. I will not be able to certify my film as an 18
as it will cut out the majority of my
audience as 63% of those surveyed were
under 18. In additon to this I will also have
to make sure the film doesn’t become to
childish as it will also have to appeal to
those 18 and over.

6. Q3- Do you go to the cinema to watch
horror films.

7. There is almost an equal spilt between those
who do and don’t go to the cinema to watch
horrors, 52% do, 47% don’t. This tell me that I
will be best sending my trailer to cinemas at first
to create interest for my trailer, once a audience
base has been created I will be able to send put
there means of advertisement to the masses

8. Q4- If No, why don’t you like Horror
films

9. Most of the No answers received in the
survey were mainly because of the price or
lack of time to attend the cinema. Some
were also just personal choice because
they do not like horrors.

10. Q5- If you had to pick, which subgenre
of horror would be you favourite

11. Although there is a good range of responses I
am going to make a supernatural/ psychological
horror as these are the two most popular sub-genres.
Due to these results I am put off doing
something in the Slasher subgenre because of it
unpopularity with the people surveyed

12. Q6- what do you not like to see in a
Horror film

13. When asked what they do to like to see in a
horror, the people asked had very similar
responses. They didn’t like the Clichéd scenarios
that you often see in horrors like the protagonist
walking into the dark room where the
antagonist is hiding. Taking this on-board I am
going to stay away from the stereotypical
situations that lead the characters into these
clichéd actions