SlideShare a Scribd company logo

First page of my paper vs real
newspapers
(The news)
Different placement of
masthead. My logo is
spread across the page
while the news has its logo
center aligned
Similar headline layout
both have the image on
the left with the text on
right in bold
Advert in my paper takes up
the horizontal space while the
news has its add placed
vertically
i have used much more
images with my stories
unlike the news which
only has the cover
image

(The Dawn)
The masthead on my paper
is much more simple
compared to dawn which
has an over crowded title
with adverts placed along
with the logo
Opposite placement of
image and headline
Advert in my paper takes up
less space then that of dawn
news .
My paper has more
images with the stories
compared to dawn

Second page of my paper vs real
newspapers
(The nation)
I have placed more news
articles on my second
page while the nation
newspaper only has two
stories
Although I have inserted two newspaper
adverts yet the nation has a single advert
covering more then half of the page this
is basically due to the reason that the
advert is on political topic hence the
large space represents its importance
I have used my logo on the second
page as well to give a sense of
continuity whereas the nation does
not have the logo on the second
page perhaps due to the well
known brand identity they have

(Pakistan today)
The layout of my paper
resembles that of the
Pakistan today in terms of
news placement and use
of images with articles
The Pakistan today has a single
advert placed while I used two
adverts although the space used is
quite similar.
The Pakistan today uses their logo
on the second page with the same
aspect ratio as on the first page I
felt that this would void the
uniqueness of the main page hence
I reduced the size of my logo on
the second page

Poster advert
(Patriot)
1) Bright colors such as yellow is used
to attract the audience as such colors
catch the customer eye.
2) The name and the logo is fully visible
on patriot while my poster gives partial
view of my logo
3) As I have shown that my newspaper is
not yet released so I have used the phrase
under construction and coming soon to
introduce my paper while the patriot is
already an existing paper in the market so
the advert is to encourage the customers
to buy more

Poster 2
This poster has many differences from my poster for example
1) The poster states contact information while my poster does not as my
paper is not yet released
2) The poster has a picture of the actual newspaper while I only used the logo
of my newspaper
3) A claim is made of the newspaper being the most read paper the reason
being that it is a established brand and would have made this claim after
much research while my paper is yet to enter the market and create its
brand identity and customer loyalty

Radio advert 1
The radio advert for my newspaper starts in a similar way to the cyprus
reporter advert by putting forward a question to the listeners. The voice
over is accompanied by a background music in both the adverts.
However my advert mentions that my newspaper is a daily paper while
cyprus is a monthly newspaper. Towards the end of the advert my
commercial ends with the newspaper tagline “Lahorian newspaper
newsfully your’s” while the cyprus has a music jingle to end the advert

Radio advert 2
In comparison of my advert to that of
daily oak I have concluded the
following points
1) The daily oaks use a very slow
beat music while I used a fast paced
music
2) The voiceover in daily oak is at a
medium pace same as mine
3) Both the adverts mention the
contact information of the newspaper
to be linked with a facebook page
3) Customers are encouraged to get
their copies from nearest retail shops
in both the adverts
4) The daily oak advert ends with an
aural signpost of a crisp paper while I
have not used such effects

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Comparison of my products to existing media products

  • 1.
  • 2.  First page of my paper vs real newspapers (The news) Different placement of masthead. My logo is spread across the page while the news has its logo center aligned Similar headline layout both have the image on the left with the text on right in bold Advert in my paper takes up the horizontal space while the news has its add placed vertically i have used much more images with my stories unlike the news which only has the cover image
  • 3.  (The Dawn) The masthead on my paper is much more simple compared to dawn which has an over crowded title with adverts placed along with the logo Opposite placement of image and headline Advert in my paper takes up less space then that of dawn news . My paper has more images with the stories compared to dawn
  • 4.  Second page of my paper vs real newspapers (The nation) I have placed more news articles on my second page while the nation newspaper only has two stories Although I have inserted two newspaper adverts yet the nation has a single advert covering more then half of the page this is basically due to the reason that the advert is on political topic hence the large space represents its importance I have used my logo on the second page as well to give a sense of continuity whereas the nation does not have the logo on the second page perhaps due to the well known brand identity they have
  • 5.  (Pakistan today) The layout of my paper resembles that of the Pakistan today in terms of news placement and use of images with articles The Pakistan today has a single advert placed while I used two adverts although the space used is quite similar. The Pakistan today uses their logo on the second page with the same aspect ratio as on the first page I felt that this would void the uniqueness of the main page hence I reduced the size of my logo on the second page
  • 6.  Poster advert (Patriot) 1) Bright colors such as yellow is used to attract the audience as such colors catch the customer eye. 2) The name and the logo is fully visible on patriot while my poster gives partial view of my logo 3) As I have shown that my newspaper is not yet released so I have used the phrase under construction and coming soon to introduce my paper while the patriot is already an existing paper in the market so the advert is to encourage the customers to buy more
  • 7.  Poster 2 This poster has many differences from my poster for example 1) The poster states contact information while my poster does not as my paper is not yet released 2) The poster has a picture of the actual newspaper while I only used the logo of my newspaper 3) A claim is made of the newspaper being the most read paper the reason being that it is a established brand and would have made this claim after much research while my paper is yet to enter the market and create its brand identity and customer loyalty
  • 8.  Radio advert 1 The radio advert for my newspaper starts in a similar way to the cyprus reporter advert by putting forward a question to the listeners. The voice over is accompanied by a background music in both the adverts. However my advert mentions that my newspaper is a daily paper while cyprus is a monthly newspaper. Towards the end of the advert my commercial ends with the newspaper tagline “Lahorian newspaper newsfully your’s” while the cyprus has a music jingle to end the advert
  • 9.  Radio advert 2 In comparison of my advert to that of daily oak I have concluded the following points 1) The daily oaks use a very slow beat music while I used a fast paced music 2) The voiceover in daily oak is at a medium pace same as mine 3) Both the adverts mention the contact information of the newspaper to be linked with a facebook page 3) Customers are encouraged to get their copies from nearest retail shops in both the adverts 4) The daily oak advert ends with an aural signpost of a crisp paper while I have not used such effects