The document discusses ways in which the magazine cover and contents page address the target audience of 16-25 year old rock music fans. Bright colors, playful fonts, free content and prizes are used on the cover to attract attention and stand out. The contents page uses consistent colors and styling to create a house style while featuring a variety of rock artists, images and festival information to appeal to different types of fans. Throughout the magazine, the tone, language, colors and design elements are tailored to the needs and interests of the target readership.

3. •The first thing you relate to when talking about a magazine is the colour. Bright colours are often used
for young audiences or magazines trying to grab your attention.
•At the start of production my magazine front cover was very dull and dark colours but now I have
brightened it up and it looks more appealing and professional. It also fits with the target audience and
will stand out on the shelf. The magazine also attracts the audience with the playful and colourful fonts
that I developed during production.
•With all the cover lines I have added drop shadow to make the font look like it is jumping from the
page.
•The cover also attracts the audience with its free content and chances to win prizes in the monthly
competitions.
•Another way I attracted my audience with my front cover was the font as I have used is unique and
different which could make my audience be attracted to it as they may be bored of normal text and
may want something a bit different. The text I used was big, bold and bright to make it stand out above
other magazines.
•Other ways I addressed my audience with the front cover was having a skyline and a by-line. This
addresses the reader personally as they read the writing and encourages them to buy the magazine.

5. •The contents page is a more sophisticated as it has all the page information of the articles and what
page they are on.
•I addressed the audience in this article by featuring a bit of information on festivals. This addresses
the audience as my target audience is 16 to 25 and that is what interests them into reading the
magazine.
•Also with the contents page I kept the same colour scheme and font sizing and styling to create a
house style throughout the magazine that is unique to Amplify but has design elements of Kerrang.
•In my contents page I also addressed the audience by including a wide variety of different rock artists
and bands to appeal to the different audiences of rock and to widen the target focus of the magazine.
The content also attracts the audience due to the large variety of rock bands that appeal to different
types of rock music fans.
•I have also attracted the audience on the contents page by having a variety of images on the page to
demonstrate the wide variety of different content available in the magazine.
•Another way I addressed the audience was through the colour scheme as it addresses the needs of the
rock music fans as on the questionnaire they said that a house style was important and the same
colours and a small variety of fonts are used throughout to address the audiences needs.

7. •The use of the pull quote in the centre of the second page attracts the audience into reading the
article.
•Another way I addressed the audience was using an artist that is the target audiences age. This shows
a person that younger fans of rock can look up to.
•Another way I attracted the audience was at the bottom of the second page with the next issue
information. This entices the audience to buy the future issue and keep a loyalty to the music magazine
brand.
•Since I am aware of my target audience I needed to address them through the tone and register. For
my double page spread, the article is written in colloquial language to engage 16 to 25 year old readers
who are in my target group. I did not include any expletive language as it is not appropriate because
‘Amplify' does not want to promote this to their target audience who some are under the age of 18.
•Attracting the audience in the double page spread I asked lots of different questions to entertain the
reader and give them some information on the artist in question.