The document summarizes how the author addressed their target audience for a new music magazine. They created a questionnaire for their target age group of 16-20 year olds to determine what content people wanted. They analyzed the results to create a customer profile and used bright colors, up-and-coming artists with reggae fusion music, and images of both male and female models to appeal to both genders. The author also used bold fonts, casual language like slang, and offered prizes and freebies to attract teenage readers.

1. How did you attract/Address
your audience?

2. • To find out what sort of product my target audience wanted I
created a questionnaire which i handed out to people of my
age group (16 – 20).
• I then gathered all my results and put them into graphs to find
out what people wanted from my music magazine, I then
created my customer profile using all the criteria that i found
from my questionnaire.
• I used Bright bold colours in my magazine to attract a younger
age group and I used up and coming artists in my magazine
with a mix of Reggae fusion music to appeal to a younger
target audience, I decided that i wanted my magazine to
appeal to both girls and boys so for this reason i used a image
of a male on the cover and a female on my double paged
spread and contents page.

3. • I decided to use bold fonts on all my pages to stand out from
other magazine when they are on the shelf being sold
• For my editorial profile I tried to use language that would
typically be used by teenagers such as slang words for
example “Hey Guys” to begin.
• I also discovered from my questionnaire results that most
teenagers like to get some sort of free gifts from magazine
there for I put in special offers to win festival tickets and free
posters in my magazine.
• I think If I were to do this task again i would spend more time
reading the editorial profiles in existing media products to find
out what people like to read in magazine, I also think that i
would try and challenge the forms and conventions of my
magazine more so that they stood out from existing media
products, However overall I am very happy with my finished
product.