The document discusses various methods used to attract the target audience of teenagers and students to a music festival magazine. On the front cover, bright colors and fonts are used to catch the eye, along with featuring popular bands. The contents page uses buzzwords like "exclusive" and "win" as well as promoting online content and social media to appeal to technology-savvy youth. Throughout the magazine, informal language, humor, photos, and relaxed interview formats are employed to make the content enjoyable and attract readers to continue reading.

1. QUESTION 5
How did you attract/address that
audience?

2. Front Cover
The methods I used to attract my audience are used mostly on the front cover of my magazine. Using the colour scheme I did to
be brighter than the background and be quite different to any other magazine on the market was done to catch my audience’s eye
when they are browsing their magazine websites or supermarket sections. An example of where I have used colour to attract my
audience would be on my cover by my masthead which is a bright colour and bold font. The colour is soft and according to my
audience research this is a colour that would appear to my target audience of teenagers and students. I chose to put
‘LEEDS/READING’ in a colour not featured anywhere else in the magazine as I felt that this would attract more people as my
audience is mostly people who are interested in these festivals so therefore this would appeal to them when choosing a magazine
to buy.
I used the buzz word ‘exclusive’ in the plug featured on the cover as treating my audience as exclusive customers and giving them
special offers that they can’t find anywhere else will attract them to the magazine. Colouring this in a different colour to the rest
of the text will catch their eye and influence them to read into the magazine which is useful when winning them over to your own
magazine. The acts that I have featured on my cover and also in my contents page are very specific to my target audience in
winning them over, I feel doing this and featuring new bands rather than older bands is more appealing to festival goers as they
are widely featured.

3. Contents Page
On my contents page I have also used buzz words such as
‘exclusive’ and ‘win’ to catch my audiences eye, as they are
widely going to be ranging from 16 year olds to 25 year
olds which is the average age that would be studying doing
a levels and then onto university so won’t have as much
money due to funding education so would be more
interested in winning competitions and getting free stuff.
Making the subscription of the magazine a feature in
winning the competition would make the audience more
likely to subscribe for this amount of money as they would
maybe get something out of it in the long run. Giving them
the option to go online for the terms and conditions would
appeal to them as they would probably prefer to use
technology.
Using a code to access the website incorporates the
popular use of technology into the contents page and as
the audience will know how to use this type of technology
and recognise this it addresses the audience that I am
aiming to attract. This gives a quick access to the online
part of the magazine which is simple and easier to use.
Using a well-known social networking sight appeals to my
audience as they will mostly be using twitter and Facebook
to communicate and would prefer this sort of thing rather
than physically receiving letters regarding updates.

4. Contents Page
Looking at the language that I have used in my
contents page to attract my audience it is quite
informal so it’s easy to read and doesn’t require much
concentration to understand which allows the
audience to understand that it will be relaxing and
enjoyable to read and not something too hard hitting
that requires much more knowledge. The age of the
audience wouldn’t want to be reading something
that’s boring or too educational but something that
they would enjoy and want to read again and share
with people which is the style that this magazine
would write in which can be seen in the language of
the double page spread featuring an interview so
informal speech is used would be appealing and
attractive to the age group reading the article to allow
them to want to keep reading throughout the
magazine.

5. Double Page Spread
When carrying out my audience research for my magazine my audience claimed that they would enjoy pictures
within a magazine adding a visual element to it, this distracts the reader away from the hefty chunks of writing
and gives them an incentive to read on which is what the magazine needs to attract the audience that I am
aiming my magazine at.
Using a play on words within the main heading of my double page spread appealed to my audience as it added
humor to the page which is what the age range will respond to and understand. It also is a good way of
interesting the reader into reading the rest of the article about the band. Having the double page article in an
interview format with relaxed structure addresses the reader as its not difficult to read which is what my
audience would most enjoy as they will probably not want a long and complicated article but something they
would enjoy reading for fun away from their studies so I believe doing this would attract more of the age range
that I would like to my magazine on a whole.