The document discusses how the media product, a music magazine, represents its target audience. The target audience is described as mainly white males aged 16-21 who enjoy alternative rock music and festivals. While the magazine is aimed at this group, the creator tried to avoid stereotyping by appealing to a wider range of alternative music fans beyond typical "emos". The language and stories used cater to the interests of the target audience. Certain groups outside this niche, such as indie music fans, are not represented through the artists and content featured.