The document discusses how the author attracted and addressed their audience for a music magazine called Krash. Some key points included: 1) The front cover uses dark colors consistent with the genre but also yellow highlights to draw attention, and features a photo of a drummer making eye contact to connect with readers. 2) The reasonably low price of £1.90 every two weeks and an interactive website provide multiple ways for the audience to engage with the magazine. 3) Input was gathered from the target audience through polls and feedback to ensure the magazine met their expectations.