The document summarizes how the magazine represents particular social groups through its content and design. It aims the magazine at young girls aged 11-17 interested in pop music through topics, images of happy artists, pink color scheme, and references to fan bases. Stereotypes about this age group like enjoying music, fashion, and gossip were considered. While predominantly featuring white artists, the magazine does not exclude other ethnic groups.

1. Evaluation Question 2~
How does your
media product
represent
particular social
groups?

2. During the production of my magazine I have ensured that
certain aspects reflect and represent different social groups. I
have considered things like the lifestyle and interests of my
chosen target audience and have tried to incorporate this into
my magazine.
‘POPGOSS’ is aimed at young girls aged between 11 and 17 and
who have an interest in pop music and pop artists.

3. What does my magazine have in
common with other magazines?
It is clear that existing magazines have attracted
the correct social groups and audiences
considering how successful they are amongst
teenage girls. By doing previous research I have
learned what is necessary within a magazine to
attract my intended audience and make the
magazine suitable for them to read.

4. What does my magazine have in
common with other magazines?
I have made sure that things like:
• Language
• Colour schemes
• Positioning of text/images
• Topics featured
• Cover lines
Have been used to suit the reader and
as a way of attracting my target
audience and aiming the magazine at
particular social groups. Existing
magazines have used these certain
things to create a successful magazine
which has helped me in the production
of mine.

5. Front Cover
• The name of the magazine ‘POP GOSS’ would instantly attract my target audience as
the word ‘GOSS’ highlights the fact that celebrity gossip is inside, something that
attracts the target audience.

6. Front Cover
• The slogan at the top of the magazine ‘Tweet it. Blog it.
Goss it’ would attract my audience as social networking
is something that interests this age group and they use
on a daily basis. The mention of these things also
highlights that the readers can get involved and connect
with the magazine online which is something that they
would enjoy doing.
• The cover line ‘The UK is my favourite place to tour’
would draw in the reader as the magazine would be UK
based, suggesting that many of the readers would be
British. The fact that the artist has said that they enjoy
touring the UK would please them and engage them.

7. Contents Page
• The subheadings used on my contents page and existing contents
pages are bold and brightly coloured. This is something that would
appeal to my target audience as it can be seen from a shop shelf,
allowing them to notice something that they find interesting and
appeals to them such as, artist names and images of them.
• Although many of the colours I have used are bright, the overall
colour scheme is fairly basic and allows the reader to be drawn
towards important things like the text and images. This is
something that is done in the majority of pop magazines to
emphasise to the reader who is featured.
• The flash that I have used on the contents page advertises a
competition enabling the readers to win concert tickets. The
audience of my magazine would be very interested in winning as
they have purchased the magazine to read about music, therefore
they would be attracted to the competition. The bold font used for
the word ‘WIN’ would catch their eye and highlight the feature.

8. Double Page Spread
• The features on my double page spread are fairly similar to existing
magazines as that means that I can ensure they will attract teenage
girls. The colours I have used link in with the colours used on the first
two pages, adding a theme to the magazine and making the target
audience relate the colours to my magazine.
• I have also used around 6 columns within the article, emphasising that
the page is full of gossip, something that would appeal to teenage girls.
• The image is the most dominant thing on the page, drawing attention
to the fact that the whole page is based on ‘Nicki’, attracting her fans.
Within existing magazines, the image on the double page spread is
often very big, adding attention to the page and drawing in that certain
artists fans. This represents how teenage girls are interested in reading
the latest gossip surrounding an artist and purchasing pop magazines.

9. What particular social groups would
be attracted to my magazine?
There are many stereotypes surrounding girls of
this certain age, helping me to add things into my
magazine that will appeal to them. We have ideas
that teenage girls enjoy doing things such as:
• Going to parties
• Gossiping
• Socializing
• Listening to music
• Going to parties

10. Social Groups:
• Many teenage girls stereotypically look up to
artists and model themselves on modern pop
stars. They often try to emulate the styles of
there favourite singers and become destined
to meet them. They also wear merchandise
related to artists to show they are a fan.

11. Social Groups:
• Within my article, one of the questions asks ‘Nicki’ if she has a
name for her fans. This is something that girls enjoy hearing
about as many bands and singers call their fans a specific
name. For example, One Direction fans are called
‘Directioners’ and Demi Lovato fans are called ‘Lovatics’.
Overall in my magazine I have targeted many of these fan
bases by mentioning names such as ‘Ariana Grande’ and ‘Katy
Perry’. Even if girls aren’t fans of the cover star, they may still
buy the magazine if they see the name of somebody they like.

12. Social Groups:
• The images on all three pages also represent
the fact that teenage girls don’t have any
cares or worries. Each artist looks happy and
excited in the photos, relating to the age of
the target audience. The models have
represented this idea in the photos as they
look cheerful and as though they are having
fun. The images fit well with the stereotypical
teenage girl.

13. Social Groups:
• The idea that young girls are very ‘girly’ (e.g.
liking the colour pink) has been shown across all
of my pages. Merchandise to do with boy bands
or pop artists are often pink and attract girls.
Within my magazine the colour pink has been
used a lot, drawing the attention of the audience
and making it aesthetically pleasing. The colours
are very feminine and even though blue has been
used, it is pale and blends well with the other
colours. Girls stereotypically wear clothes and
make up of this colour and merchandise available
to buy is often this colour.

14. Social Groups:
• By adding a fashion feature on my front cover
I have identified the sorts of things that attract
the correct social group. Girls are usually
attracted to fashion and would be interested
in purchasing, just from seeing the front cover.
This is something that is often done in pop
magazines.

15. Social Groups:
• The price of my magazine (£3.99) suggests
that my magazine is aimed at a more middle
class society, maybe girls with working parents
as the price is quite high. Even thought it is a
high price, many pop magazines are priced at
this price and sometimes even higher.

16. Age, Gender and Ethnicity
• Although my magazine is fairly feminine, pop is already a music genre that appeals to
girls more than boys, usually because of the artists and the topics covered in certain
songs. Boy bands are typically pop and bands like ‘The Wanted’ and ‘Union J’ rarely
have male fans. Therefore, it is likely that they would not be interested in buying the
magazine.
• Although the artists on the magazine are predominantly white, there is nothing on the
magazine that would be offensive to people of other ethnic backgrounds, stopping
other people or any race wanting buy the magazine. Not every issue would feature a
white artist so therefore, the magazine targets all ethnic groups.
• The magazine is specifically targeted at 11 to 17 year olds but this is only because the
majority of pop fans are of this age. Many girls this age are stereotypically into reading
gossip about certain artists rather than just listening to their music. Pop fans are usually
at the age where they are aspiring to be like artists and enjoy relating to their song
lyrics, people over this age such as university students may not be a fan of gossip
surrounding an artist but there is nothing stopping them buying the magazine.