The document discusses how the author addressed and attracted their target audience for a music magazine. The target audience is described as young adults interested in indie/rock music with a vintage 80s style and modern grunge influences who express themselves through music and fashion. To attract this audience, the author used vintage-inspired magazine design elements, young models reflecting the audience, and content featuring popular indie/rock artists and concerts. Images on the cover and in spreads were designed to seem relatable and connect with readers.

1. EVALUATION
QUESTION 4 AND 5 By Katie Eyeington

2. WHO WOULD BE THE AUDIENCE FOR
YOUR MEDIA PRODUCT?
• The audience profile for my magazine will be young adults that are interested in the
indie/rock genre of music with a vintage style similar to that of the 80s but with some
added ‘grunge’. They would be interested in music and spend their time listening to
music and going to concerts. The main way that my target audience will express their
personality is through their taste in music and fashion. The fashion that they tend to wear
is usually modern with inspiration from other eras. This genre of music is not a small
genre, as it incorporates two different music tastes in one magazine.

3. HOW DID YOU ATTRACT/ADDRESS
YOUR AUDIENCE?
• I tried to address my audience as much as possible when creating my magazine. I tried to make
the magazine’s cover have a link with the style and fashion of my target audience. I did this by
adding elements of a modern style whilst having a vintage look to the overall piece, I did this by
having minimal text on my magazine’s cover, this results having a slightly modern and
minimalistic look to the magazine. To make the model looks as if she was connecting with the
audience I chose an image where the model was looking at the reader. Also, the model that I
chose to be on my cover, has a unique beauty to her which would be expected and accepted
in this type of genre. I also incorporated the style of the genre in the mast head, I made the
mast head have a vintage look to it, this would appeal to my target audience. Also, the
content on the cover, the artists, are relevant to the type of music that people in the genre
would enjoy.
• In my contents page I have incorporated the type of music that the audience will like to see in
a music magazine. For example Mumford and Sons, the other content that is in my content
page is some live concert reviews and an article about the ‘Brit awards’. I have tried to use
younger people in my magazine in order to attract my target audience. Also, I have created
multiple album covers for various articles. In these album covers I have used young models, this
will make my audience of young adults relate and ultimately buy the magazine
• In the double page spread of my magazine, I have tried to keep the audience's personality in
this page also, I have used squares with image in to make the page look more fun and
appealing. I have made the model look away from the camera to make her seem more
relatable to the audience and therefore encourage them to buy my magazine.