How have you attracted your target audience to the magazine?

1. How did you
attract your target
audience to your
final product?

2. My target audience...
● 16-19 year old, who are in full time education
● majority of audience will be white middle class (other ethnicities
and older ages may be interested, depending on their interests)
● enjoy listening to indie and alternative music
● attends concerts and gigs
● clever and well educated
● rebel against mainstream trends and want to be unique
● Play instruments as a hobby

3. Front Cover
I attracted my target audience to my
product by using subjects of a similar age
for the pictures. This means that the
target audience is more likely to relate to
the person(s) featuring on the front cover.
The bold and striking fonts would be
attractive to the audience. My magazine is
named after the genre of music that my
product focuses on, so a target audience
who enjoy that music will be attracted to
the magazine. I have used the words
“exclusive” which would stand out to the
target audience because they will see it
as a one time opportunity to read about it.

4. Contents Page
Here, I have made my product appeal to the target audience because
of the pictures. My target audience are interested in playing instruments
and listening to indie rock music, so this would appeal to them. To add
to this, the two subjects that I have used are of a similar age as my
target audience, so they will be able to relate with them. I have
advertised the subscription price to the audience, which is cheap. This
means that my target audience will be able to afford it as many of them
may be on a small income. I have repeated my masthead, which means
the target audience are more likely to remember it. The fact that this
copy is a “tour special” makes the magazine seem as a one-time
opportunity to the target audience. By listing bands down the side of the
contents page, the target audience can see the large variety. This will
attract them to my magazine as they enjoy discovering new bands.

5. Double-paged Spread
My article revolves around the music genre that my product focuses on so the audience
stay interested. The dark blue colours would attract my target audience because this is
the kind of environment they would be used to 'hanging around' in. The main image is
of a male and female, which would attract a both gender audience, therefore appealing
to a wider majority of people. Young people in my target audience will also be able to
aspire to the people in the article, because most of them play instruments themselves. I
have used the pronoun “you” which directly addresses the audience. In the article,
there is a review of their gig, which would appeal to the target audience as they enjoy
going to concerts with friends.

6. Conclusion
In conclusion, I feel that my magazine is
successfully aimed at a mixed gender audience
of a young age range. The magazine is more
mature than some music magazines, so would
appeal to 16-19 year old The contents and
images that my final product focus on represent
my target audience. The main topic of the
magazine is indie rock music, so I have
achieved the aim of the task.

7. Conclusion
In conclusion, I feel that my magazine is
successfully aimed at a mixed gender audience
of a young age range. The magazine is more
mature than some music magazines, so would
appeal to 16-19 year old The contents and
images that my final product focus on represent
my target audience. The main topic of the
magazine is indie rock music, so I have
achieved the aim of the task.