The document discusses how a music magazine would engage its target audience of teenagers and young adults. It explains that the magazine's content, images of models and styles, and pricing would appeal to this demographic. The cover uses conventions like a prominent centralized masthead, an attention-grabbing front image of a model representing the target audience, and direct addressing of the audience. Inside pages feature large attractive center images, headings in unique formats, and balanced placement of images and easy-to-read text while maintaining a consistent color scheme. The target audience prefers visuals over text, so pages contain less written content.

1. Evaluation
Question
Number 2
By Daniyal Sattar

2. Q.2 How does your product engage
with audience and how would it be
distributed with real media text?

3. A target audience is a
specific group of people
within the target market at
which a product or the
marketing message of a
product is aimed at.
The target audience for my
music magazine are
teenagers and young adults.

4. The target audience for my music magazine is
teenagers and young adults (mainly).The
reason being is:
o Firstly, I myself being a teenager think that it
is easier to produce a media media product
that I can relate to myself.
o Secondly, a “Soft Rock” genre based music
magazine is more appealing to a younger
audience compared to adults.

5. o Thirdly, according to research teenagers and
young adults are found to be the greatest
percentage of people who read music
magazines and specially rock culture based
music magazines.
o Fourthly, the contents of my music magazine
are found to be more appealing to a younger
audience, as they were made and written
keeping in mind the following audience
profile which I made.

7. o Fifthly, the images throughout my music
magazine, the models and their “style” seems
more appealing to a younger audience.
o Sixthly, the color scheme of the magazine cover
page i.e. black, white, yellow is representing a
social group that is neither for professional
grown ups, nor is it too childish and hence,
young adults.
o The price of my magazine is in the reach of an
ordinary person, I have kept it in a reasonable
price limit to attract maximum audience.

8. My magazine is primarily targeted at teenagers
and young adults, mainly because of it “rock”
genre.This is the reason that the codes and
conventions that I have used on the front
cover of my music magazine are different
then that of any other music magazine. But
the question that arises is that how did I
attract/address my target audience through
the usage of these conventions !

9. Starting off with the Mast Head. Firstly the mast
head is centralized and the font of the mast
head is bigger compared to other written matter
on the cover page to make it more prominent. A
difference in font is another contributing factor
to what makes the mast head stand out. But the
most important thing is the color and font of the
mast head. Greyish brown is a very suitable color
which matches with the image which is why I
think that my target audience will find the
magazine appealing and will eventually buy it.

10. The main image of my magazine is the main attention
grabber and one of the most important convention of
a music magazine that attracts/addresses my target
audience.The main reason is that the model on the
cover page fall under the same category as the target
audience for my magazine, and that the “style” of the
models is very modern, so naturally the target
audience (young adults) are persuaded to buy the
magazine. Secondly the direct mode of address is a
very important convention that lets the audience
know of their importance, so if my target audience
feels important and is attracted to it they will surely
buy the magazine.

11. The contents of my music magazine quantity of features are
less as my target audience like to see pictures and less text
in the magazine.The additional information I have used in
the footer of the cover page so it takes up less space.The
most important things that are also the highlight of my
magazine is that I have written ‘content’ heading vertically
which is different from all other magazines. All this done in
a consistent color scheme. One other thing that I kept
check of is the usage of language. I have kept it rather
simple so the target audience of my magazine find it
easier to understand the text and keeps them interested.
The price of my magazine (along side the bar code) is
within the reach of an ordinary person to make my
magazine even more appealing for the target audience

12. Like I mentioned before, the target audience
for my music magazine prefers to see images
than text which is why I added less text and a
large attractive image to attract my target
audience.Also the placement of the images
with respect to the text, I tried to make it
easier for the reader to read and go through
pictures by placing them on either side of the
page keeping the convention on right side on
the page.

13. Starting off with the heading, it is written in big, bold
font to let the reader know what the contents of the
page are and it is written in vertically form which
makes it unique and it attracts the target audience
too. Keeping the color scheme constant through all
the components of my magazine, here to I have used
the same colors however since the text on this page is
not more so the usage of the yellow and white color is
increased to keep the audience attracted.The
language that I used in this page too is easy and with
reasonable fonts making them easier for my target
audience to read.

14. The image is placed on the center of the double
spread page so that the reader is instantly
attracted to the page.Again the style f the
models and the props have been used to
attract audience and the color scheme goes
so well with the picture so a certain level of
enthusiasm is upheld when we see this page
as a whole.

15. The important content such as the heading and
the name of the band is in dark color for
maximum attention by the audience. Other
important texts such as name of artist is
written much bigger and using a different
font and the rest of the text is in another font
making it easier for the reader to read and
maintains a level of enthusiasm as the color
scheme is in play.