The document discusses how the author attracted their target audience for their magazine media product. They used several techniques based on research from their main task. These included using an informal, colloquial tone to build rapport; rhetorical questions and bold phrases to grab attention; adopting different tones for interviews; and using consistent fonts, graphics and house style to set expectations. The author also offered prizes, competitions and social media links to further engage the audience.

1. How did you attract/address your
audience?
Media Evaluation Question 5

2. • Throughout my magazine I feel as though I have attracted my audience
through a variety of techniques. These techniques were those that I had
researched and carefully analysed throughout my Main Task- Research and
Planning and it is clear where I have implemented them in my own media
product.
• In terms of the language that I have used in my magazine, I have adopted a
colloquial tone in order to create a relationship with my audience and allow
the audience to see the magazine as almost a friend, someone who
understands what they like and that they can relate to. There are rhetorical
questions and bold declarative phrases used in my front cover, rhetorical
questions have been used to lure the reader in, whereas the bold declarative
are featured in order to stand out and force the reader to take notice of those
particular words/ phrases.

3. • With regards to my double page spread I had to adopt two very different
tones. Firstly, as I was writing from both the interviewers and my artists
point of view I had to engage with two contrasting dialects. In terms of the
interviewer I researched the ways in which an interviewer speaks to and
interacts with their guest and as a result of this research I ended up with a
very formal yet humourous tone.
• On the other hand, when I was writing on behalf of my artist I felt as
though I was in my element. Having already studied so many interviews with
this music star purely for my own leisure I found it difficult to stop writing as
there were that many interesting things I wanted to say. I had to adopt a
completely different tone to that of a formal one. As my artist likes to swear
an awful lot and sees himself as a rock ‘n roll rebel I was forced to engage
with words that may not feature in your everyday interview.

4. • With regards to the language used in my masthead and the title for my double page
spread I am attracting my audience as they are instantly aware of what to expect.
Mainstream Madness instantly lets the audience know what genre of music they can
expect to be reading about and gives them an insight to the anarchy and chaos
featured inside the magazine. When this title is accompanied with my MM logo it
makes my media product instantly recognisable and therefore attracts my audience.
What’s the Story with Noel Gallagher? This attracts my target audience as not only
is it a pun but it also intrigues the audience as they are left wondering what the main
body of this article is going to be about.
• The font that I have used throughout my media product attracts my target audience
as it is very unique and exclusive to my magazine. I chose such a rare font so that
my magazine stands out. I have used a different font for my masthead and double
page spread in order to highlight their significance and how they are different from
the other features.

5. • I have used a consistent house style throughout my magazine both in terms
of font and graphics. This consistency will attract my target audience as they
will become to know what to expect. I also feel that my magazine attracts the
audience as it offers a chance of escapism. My main target audience is 16-25
year old males as my questionnaire results suggest. This is a rather difficult
time for people especially with exams and moving away from parents etc. and
I feel that my magazine allows them to escape from their worries ad troubles
and allows them to be fully submerged in what interests them and give them
some relaxation time. I feel as though my images and their subsequent
captions particularly on my contents page are appropriate and attracting as
just like my title they give a clear indication as to what the audience can
expect.

6. • By offering the reader a chance to win a prize or the opportunity to enter a
competition I am instantly attracting them as it gives them a reason to want
to purchase my magazine. Even if they are not particularly interested in the
content of my media product the idea of them being able to win prizes is a
huge incentive. By offering tickets to concerts that I have researched in my
questionnaire I am offering them the chance to win things that they are
interested in.
• I am also attracting my audience by the convergent links featured within my
magazine. Having already researched what forms of social media are the
most popular and analysed the results in my questionnaire, I know that I am
appealing to my audience by showing them that we can be reached on a
variety of multi-media platforms and that the magazine is only the tip of the
iceberg in terms of content.

7. The following graphs document the findings I have been discussing the previous
slides.

8. • To conclude, I believe that I am appealing to my particular niche group as I
am quite simply giving them what they want to see. They know that by
purchasing my magazine they will get in depth coverage of all things
mainstream music. I am appealing to them because I am giving them what
they want. Prosumers know that if for example, they wanted a magazine
about country music my magazine would be the last place to go. However, If
they wanted a magazine that focused solely on mainstream music then they
should look no further. By using a variety of different linguistic techniques
and adhering to what my audience want thanks to my analysis of my
questionnaire results I am appealing to my target audience in a variety of
ways as discussed previously.