The document discusses how the author attracted and addressed their target audience for their media product, a magazine. They based the magazine on Kerrang!, a successful music magazine known for its informal language and relationship with readers. To attract the target audience, the author designed an eye-catching masthead using colors that emphasized the grunge/rock theme. Throughout the magazine, informal language is used to directly address readers and make the content more relatable. Interactive elements like a "Voice Your Opinions" page were also included to engage readers.

1. How did you attract/ address
your audience?

2. When asked to create my media product I looked into other
magazines such as Kerrang! As their informal language and
relationship with the reader had made them a successful music
magazine. Because of this I chose to base my magazine around
Kerrang!
My reasons for choosing Kerrang! As a template for my media
product were that it’s writing style was relaxed and youthful so it
identified with its audience and its effective methods of relating and
involving its key demographic.

3. To attract your audience you have to make the magazine you are
trying to sell bold and eye – catching. To apply this to my magazine
I designed the masthead in a way which was eye catching and
attractive. The colours used in my masthead appear masculine and
emphasis this idea of the magazine being grunge/ rock based. The
overall colour scheme of the magazine is black and white with
headlines coloured red. This is similar to Kerrang! And is effective
as it attracts the target audience with its familiar colour scheme
whilst also highlighting which articles are important.

4. I used informal language to address my audience as it’s an effective
way of grabbing the audiences attention. By addressing the audience
as if the magazine is talking to them it allows the reader to understand
and relate to what has been written. As well as this it also makes
what’s being read seem more interesting. By using language the key
demographic uses throughout their day it makes the articles more
recognizable.
The sub-articles are written informally as they establish what is going
on in the article and entices the reader, making it attractive and
addresses them in a way which grabs their attention.
Different pages offer a wide variety of different things. However
something that addresses the audience in a effective way is the
readership of a magazine as their participation and interactivity allows
a magazine to give the readers what they want, making it attractive,
which is what I did by creating a “Voice Your Opinions” page as well
as listing a website on the magazine.

5. My contents page is effective in attracting and addressing the
audience as its headlines and subsidiary images reflect on the playful
and energetic nature of the music that is being portrayed as well as
addressing the audience by telling them about important events and
suggesting bands or music they might like.
The contents page offers gigs, interviews with artists, exclusive
photos and information which all help to attract the audience.
The colour scheme again is used to appear attractive to the reader
and its familiarity allows the reader to feel secure and to trust the
publication.

6. My contents page is effective in attracting and addressing the
audience as its headlines and subsidiary images reflect on the playful
and energetic nature of the music that is being portrayed as well as
addressing the audience by telling them about important events and
suggesting bands or music they might like.
The contents page offers gigs, interviews with artists, exclusive
photos and information which all help to attract the audience.
The colour scheme again is used to appear attractive to the reader
and its familiarity allows the reader to feel secure and to trust the
publication.