The document discusses audience feedback received for a documentary on social networking. Some key learnings include: - Questionnaires identified that the target audience wanted to be informed about how social networking is influencing media. - Audience feedback influenced the direction of the documentary to provide a balanced argument on the issue. - The documentary mostly followed conventions but some felt the sound levels needed improvement. - The radio trailer was well-received but the magazine article was less engaging and did not grab much attention. - Overall, valuable feedback was received that highlighted strengths and weaknesses to consider for future projects.

1. Evaluation Question 3
‘What have you learned from your
audience feedback?’
By Poonam Parmar

2. ‘What have you learned from your audience feedback?’
Research & Planning Stages
•
In the research and planning stages of our documentary production, we
used questionnaires online and hand outs creating a small pilot study to
find out information about the target audience we wanted to aim our
documentary towards to get a better understanding of our audience.
•
We asked a mixed gender between the age range of 16- 35.
•
This helped us identify the majority’s opinion – highlighting that there
are people who need to be informed about how Social Networking is
taking over the media.
•
I feel that having collected all of our audience feedback from research &
planning stages it influenced the direction of our documentary.
•
By combining all research of target audiences and the questionnaire
feedback as well as the facts & statistics of the secondary research from
various different sources, this enabled us to represent a relatively
balanced argument on a debatable issue as many people had opinions
on the matter.
•
The questions worked well towards our advantage as we gained honest
opinions about the products.

3. ‘What have you learned from your audience feedback?’
Research & Planning Stages
•
According to our results of what audiences wanted to see was; people
knew a fair bit about Social Networking but still 33% did not know the
impacts it is having.
•
We also found out the main conventions that they want to see, such as
expert interviews, well researched voice over, facts and attracting music.
•
Following on from this, we decided that using questionnaires would be
the most suitable way of gaining feedback from our documentary, radio
trailer and magazine article.
•
Before we started constructing our products we had to ask the audience what they would
like to see and what they already knew. We did this and the made graphs of what people
thought. But also from our findings we spoke about what we found.

4. ‘What have you learned from your audience feedback?’
Research & Planning Stages
•
92% of the people we asked utilise social
media.
•
We asked people what social networking sites
they use; Facebook & Twitter.
•
We also found out that Social Networking was
a means to connect with people than before it
was used for gaming.
•
67% of the people we asked were
knowledgeable about the statists for the rise
in social networking patterns.
•
We asked people what would be the main
convention you want to see in a documentary
they answered a well researched voice over.

5. ‘What have you learned from your audience feedback?’
Evaluation on Documentary
• We started by asking our target audience our 3 products, first the documentary. We
then have provided handout questionnaires for our audience to fill in.
Do you think it followed the
conventions of a documentary?
16
14
Out of the 15 people we asked 90% said that
we corrected followed the conventions of a
documentary .
12
10
8
Has the documentary changed your
perspective on Social Networking?
6
4
2
N/A
7%
0
YES
YES
20%
NO
Most people said that the documentary did
not change their opinion on the matter but
gave them a sense of awareness and how
much it is now used.
NO
73%

6. ‘What have you learned from your audience feedback?’
Evaluation on Documentary
• We moved on to the strengths of the documentary to see if overall they were
happy.
What was the main strength of the
documentary?
Many of the people we asked gave a
range of answers for the strengths but
the expert interviews was the highest
and which our audience enjoyed
because it was professional. Quote “I
think the interviews give a clear sense of
professionalism to the documentary”.
Was there any weaknesses?
N/A
SOUND
DETAIL
Series1
SHOTS
INTERVIEWS
12
0
2
4
6
8
There were some weaknesses to do with
the documentary, 10 people answered YES
and 2 with no and 3 with no answer. Many
people said that the sound levels had a few
problems in comparison to the actual
documentary voice over. This is something
we would have to change.
10
8
6
Series1
4
2
0
0
0.5
1
1.5
2
2.5
3
3.5

7. Evaluation on Documentary
• After we had shown the documentary we asked the audience to rate it.
Rate the documenatry? (1-lowest, 5- highest)
8
7
6
5
Series1
4
Series2
3
2
1
0
1
2
3
4
5
Overall the audience
rated the documentary a
4 which is quite high. This
meant we had fulfilled.
The sound levels let us
down as this was effected
due to the background
noise muffles.

8. Evaluation on TV Listings Magazine
• We moved on to asking the audience about the magazine article for a listings
magazine.
Does article make you want to watch the
documenatry?
N/A
13%
YES
40%
NO
47%
The magazine article out of the 3 products was
the least that our audience liked. 47% of people
said no, 40% said yes and 13% gave no answer.
This concluded to us that even though it looked
professional they would not be interested by it.
12
Does the magazine article follow the
generic conventions?
10
10 people out of the people we asked
said that the TV listings magazine follows
the generic conventions which we are
pleased with. We know the
improvements that we would make in
the future in order to target them.
8
6
Series1
4
2
0
YES
NO
N/A

9. ‘What have you learned from your audience feedback?’
Evaluation on Documentary
• We started by asking our target audience our 3 products, first the documentary. We
then have provided handout questionnaires for our audience to fill in.
Does the magazine article grab your
attention?
10
9
8
7
6
5
Series1
4
3
2
1
0
YES
NO
9/15 people said that the
article doesn't’t grab their
attention due to the images
being moderate and not
noticeable. The people who
thought it was due to the
fact of the colour scheme
and catching masthead.

10. ‘What have you learned from your audience feedback?’
Evaluation on Radio Trailer
• The radio trailer was one of our ancillary tasks that we asked our audience about
too. I was pleased with the results that we gained.
Is the music appropriate for the trailer?
NO
YES
99% of the people we asked liked the radio
trailer due to the different variety of voices
and music linked in well. People mainly said
“the radio trailer was very informative and
made me want to watch the documentary
however the music was slightly loud”.
Does the radio trailer explain the
docmentary well?
100%
80%
100% of the feedback we got was that they
thought it was a good radio trailer overall
and attracted their attention to watch the
full documentary. The voice over was clearly
understandable which related directly to the
topic.
60%
40%
20%
0%
YES
NO

11. ‘What have you learned from your audience feedback?’
Overall,
• In conclusion, through the research & planning stages and the evaluation I
have learnt many methods to target my intended audience. I have learned
various topics about our chosen issue – Social Networking, but also the
improvements we could make within the final product.
• The majority of the feedback we gathered was good and did attract them to
watch/ read the products. We have also had some constructive criticism
that evokes the weaknesses within the products.