evaluation 3

1. Evaluation Question 3
In what ways does your media product use, develop
or challenge forms and conventions of real media
products?

2. Audience Feedback
We completed audience feedback on all of
our products, we created a questionnaire for
each of these products, they were all asked
to a group of people aged 16-18 who go to
Solihull sixth form college, and we filmed
their answers to the questions.Our aim in our
feedback was to ask some questions that we
couldn’t decide collectively about our
products, we also wanted to hear their
thoughts on some decisions that took a while
to decide in our products.As well as this we
wanted to see how professional our products
looked and whether or not the overall feel
and look of it was that of a real documentary,
radio trailer and magazine double page
spread.

3. Documentary
From the audience feedback on the
documentary, we found out mainly that we
made a lot of good decisions in making the
documentary which came mainly through our
research and planning stages.The main areas
and feedback that we were looking for were
areas we could improve on or things we should
have done differently so that we could learn
from our mistakes.The only real feedback of
that nature was when we asked the question if
there was any mistakes, to which someone
talked about the sound levels perhaps being too
high in certain areas, this came to a surprise to
us as it was something that we hadn’t noticed
previously but on a second inspection we were
able to go back and change this area of the
documentary and make the sound levels more
balanced, I think that this is a positive of carrying
our audience research as other people hear and
notice things that you may not.

4. Documentary
The other area for improvement which we
had was that there wasn’t enough vox
pops, this was one of the worries we had
when editing the documentary, whether or
not to have more of our expert interviews
meaning less vox pops, we eventually
decided on the expert interviews, however
we did decided to put in a question asking
about this to decide what the viewers
thought and they seemed to think that we
should have included a bit more vox pops,
this has shown me that audiences seem to
prefer a more balanced documentary when
it comes to expert interviews and vox pops,
suggesting that we should have perhaps
stuck to codes and conventions.

5. Documentary
One of the positive pieces of feedback
that we received was on our choice of
two presenters, this is quite an
uncommon choice in documentaries,
however because of our subject we
wanted to make our documentary
more fun and after researching existing
documentaries we found out that two
on screen presenters definitely aided
this and the audience research agreed
with this, this showed me how
important researching other
documentaries and understanding your
aim in a documentary is.

6. Documentary
In terms of editing we also received a lot of positive feedback with people stating
that we used a soundtrack which helped the documentary flow and different cuts
also aided the flow of the documentary, this was less of surprise to us as we spent
a large portion of our time making sure that the documentary flowed well so we
already had a good idea of how well it worked, however just to be safe we decided
to ask them about it as I’ve previously said you don’t notice everything.

7. RadioTrailer
In our radio trailer our main
worry was the length of the
documentary, so we asked
questions making sure that we
got all the relevant
information into the
documentary and advertised it
as well as we could in the
thirty seconds. Although the
feedback was positive as they
all said that we managed to
get across a lot of information
and also advertise the
documentary well, this was
something that we were
pleased with as with aimed for
this when creating the Radio
Trailer. The main reason we
achieved this was through the
use of a well planned script
which we created and
attempted to get as much
information in as possible.

8. RadioTrailer
When asked for improvements some of the audience commented on the fact
that the presenters were speaking slightly too fast, as we only had thirty
seconds.This was helpful and wasn’t too much of a surprise as we already had
an idea that thirty seconds may be too fast, after revaluating this, we also
agreed that the speaking in areas was perhaps to fast, this could have meant we
needed to take more time in listening back through our voice recordings and
perhaps recording more until we got it sounding clearer.

9. RadioTrailer
One of the key areas we wanted feedback on was whether or not the radio trailer
advertised the documentary well, the feedback was great for this as everyone said
that they would like to see the documentary after listening to this and that we made
the documentary seem very interesting.This was great as we focused mainly on
getting all the information into the time that we were concerned that we might not
be able to make the documentary seem interesting enough.

10. RadioTrailer
The most important part of the
radio trailer was the sound levels,
we needed some feedback on
this so that it sounded good to
most people, all of the viewers
agreed that the sounds levels
were perfect and mixed well with
the soundtrack.The feedback on
the sound levels was massively
important, as without the sound
levels being perfect the Radio
Trailer simply would not sound
professional enough.Overall we
were generally pleased with the
audience feedback, although we
did already have worries about
the length we had, we still
managed to get the important
information across to the
audience.

11. Magazine Listing’s Article
In the audience research for the magazine listings article, we wanted to find out
what people’s general ideas were on it, so we asked a broad range of questions,
because of this we actually got a lot of negative feedback over some aspects of
the magazine, mainly due to the creative aspect rather than the content.We
were surprised that we got some negative feedback on the presentation of the
double page spread as this wasn’t necessarily one of our main worries. One of
the main criticisms we received was over the amount of space that wasn’t filled,
this was something we didn’t think about when making our double page spread
as it seemed quite professional and we took the idea of a few other magazines,
however our feedback stated that the page should look busier and clustered,
leaving less blank space.This was something we hadn’t previously thought
about but on reassessment I think that the target audience that we were
reaching out to would have liked a busier and exciting page to look at as
opposed to something much more professional.
Blank
Space (No
Writing)

12. Magazine Listing’s Article
Another area we did have some doubts on was the strength of the main image
and how well it anchors the text and content of the double page spread, the
feedback on this was mainly in agreement that the main image didn’t in fact
hold enough strength to anchor the article and that a more relevant main image
should have been used.This was something that we had thought about
previously when making decisions for our magazine, we decided to stick with
the CEX main image as we thought it had some relevance to the documentary.
No real link
between Main
Image and
Content

13. Magazine Listing’s Article
Another criticism that we received was also over the creative aspect of the
Double Page spread, we got one piece of feedback that we needed a more
colourful page, this was something that we had thought about when making
the double page spread as the only bright colour involved is red.The younger
audience that we were attempting to target would have perhaps light a brighter
double page spread to make it more interesting. Again we focused on making it
look professional rather than focus on our target audience.
Lack of
colour
except red

14. Magazine Listing’s Article
Our main aim in our magazine listings article again was to advertise the documentary
as much as we possibly could and the feedback we got on this aspect was all positive
as everyone said that they would watch the documentary and they thought that we
linked both products together nicely with screenshots, quotes and the overall
YouTube theme of the double page spread, I was pleased with this part of the
audience feedback as it was our main aim.
References to
Documentary

15. Conclusion
I am generally pleased with the feedback that we got on all three of our
products, specifically the documentary. I found out and realised things about
the products that I hadn't noticed before. As well as this the audience feedback
also concluded and confirmed some of our previous choices that we made in a
positive way. In addition to this I learnt how important audience research can
be, as the audience we asked were of a similar audience that we were targeting,
this allowed us to gain a fair and accurate judgement of what our target
audience would think.