The document discusses research conducted with the target audience of teenagers and young adults to inform the creation of a documentary. A questionnaire was administered to determine preferred documentary styles. Most preferred the reflexive style, so this was the main approach used. Interviews further probed interests in the topic of internet culture. A screening gathered feedback, confirming the appeal to the target demographic and identifying issues to address, such as inconsistent sound levels. Engaging the target audience throughout provided valuable guidance that strengthened the final documentary.

1. What have you learned
from audience feedback?
Evaluation Question 3

2. Target Audience
Questionnaire - Results
Before we began construction, we
needed to carry out research as to
what kind of documentaries our target
audience – teenagers and young adults
– were interested in.
In order to find out what would be
appropriate for our target audience,
we created a questionnaire (first page
shown opposite).This included
questions on how old participants
were, as well as which kinds of
documentary and documentary style
they enjoyed.We made sure to include
some examples of popular
documentaries from each mode, to
better give an idea as to what each
mode was like.This was particularly
useful because the findings from this
questionnaire were vital in shaping
how our documentary turned out.

3. Target Audience
Questionnaire
Below are some examples of our findings. Although we handed out the
questionnaire to a wide demographic of people, we were mostly
interested in the teens and young adults age group, so the results below
take into consideration only results from this demographic (total of 17 out
of 25). It is from these findings that our documentary was shaped. For
example, a majority of participants preferred the reflexive mode, so this
became our main mode, however we also borrowed conventions from
expository and participatory, the next two most popular modes.
0
5
10
What is your favourite mode of
documentary?
What do you look for in a documentary?
A Powerful Message
Entertainment
Humour
Education
Emotion
Other

4. TargetAudience Interview - http://youtu.be/2yC_WIHfOkc
We also conducted video interviews with samples from our target audience, to get a more personal impression of what our target audience
would like to see from our documentary. Above is a video of a few of the responses, which we found to be representative of the answers
given by interviewees. We also took the opportunity to ask questions more specific to our chosen theme – Internet Culture. This allowed us
to better gage responses to this as a subject, and to decide what kinds of things we should include in the final product, such as the
montage montage interview in the middle of the documentary, as suggested by Emily when she notes that it would be good to include a
range of interviews from different people.

5. Documentary Screening Feedback – Positives
Once the documentary neared completion, and we had a first draft ready, we presented it at a screening
evening, in which attendees were asked to fill out brief forms about what the liked and disliked about each
viewing. As can be seen above, there was a lot of positive feedback from this evening, which was
encouraging as it meant that the documentary was appealing not only to our target audience, which was
represented at the screening, but also other demographics and psychographics, as the screening had a
diverse audience.

6. Documentary Screening Feedback – Improvements
However the most important part of the evening was the chance to find out what people did not like about the documentary.
Unfortunately, there was an issue with the speakers in the screening hall, causing a distortion in the sound quality. This is quite clearly
reflected in the feedback above. However, it was evident that the sound levels were inconsistent across the documentary, as well
containing some background noise. This was rectified as much as the technology available would allow following what the screening. It
was also suggested that we should include some background music in the final version of the documentary, so this advice was taken on
board and music was soon added underneath the rest of the audio where appropriate.

7. What was learned from the target audience
What was exceptionally useful to gain feedback from our target
audience throughout the course of creating the documentary. By
including the decisions of the target audience in our planning and
construction processes, we were able to create a product that was
appealing to and appropriate for that demographic.All forms of
feedback were effective; the questionnaire allowed us to ask a wide
range of questions to large number of people efficiently; the
interviews allowed for more personal feedback; and the screening
allowed us to gain accurate feedback as to what our target audience
liked about the documentary we had created, and what they also
wanted to see changed. Undoubtedly, we learned a lot from our target
audience, and Internet Culture – Online Hysteria is far better because of
this.