The document summarizes feedback received from audiences on a documentary about sweets. The feedback was overall positive and showed that the documentary was more informative than entertaining, though the main purpose was to inform. Some negative feedback noted that cutaways sometimes lacked relevance and the print ad was less professional than other parts. Going forward, the creator would conduct more research, improve cutaway relevance, and ensure consistent professional quality across productions.

1. What have you learnt from
your audience feedback?

2. Audience
Feedback
Questionnaire

3. This graph shows that the majority of responses we got to our audience
feedback questionnaire were from a female audience, therefore the
result may be biased and a untrue view. However it may also show
that our documentary appealed to more of a female audience than it
did a male one. Therefore if we were to do this project again we
would know to do more research into our audiences to begin with and
then if it was found to be more appealing to female audiences, then
we could of tailored our content towards this.

4. I published my productions online and asked for
members of the public, within my target audience
and outside of it, to fill out an audience feedback
questionnaire. From the charts created using the
responses received, I can see that overall our
documentary was found to be more informative that
not.
This is very
positive
feedback as
the main
purpose of a
documentary is
to inform the
audience and
these results
show us that
we achieved
this throughout.

5. During our documentary we interviewed two experts
who were both very informative on the topic of the
sweets market, their stocking choices and their
customers buying habits.
The results of the audiences favourite
interviews back up the informative aspect
of our documentary. This is because the
two most popular interviews were the two
with the experts in the field(highlighted on
the graph to the right). Therefore reflecting
back on our work, if we were to of known
this before hand I feel that we could have
created more emphasis on the
professionals strengthening the informative
aspect, and also as they were the two
favourite interviews it would hopefully also
of strengthened the entertainment aspect
too.
In the questionnaire a list of all of the interviews included
in ‘Sweets Unwrapped’ was given and the audiences
were asked to choose their favourite interview out of the
11 interviews present in our documentary.

6. Facebook
Responses

7. I uploaded our documentary to my Facebook account to receive
feedback from a wider variety of people within our target audience.
The comments I received had both positive and negative points to
them.
Our opening sequence was labeled ‘catchy’ therefore suggesting
that the editing of opening titles to the beat of the music bed was to a
high quality, as if they were out of sync the entire sequence would not
have been deemed ‘catchy’. Another positive comment I received
was that ‘Susan’ mentioned that she had a sweet tooth herself,
showing that she was able to relate to our topic and the content
included.

8. ‘Mark’s’ comment allowed us to see that our documentary was found
to be interesting and that it would make him think the next time he
went to eat sweets, this again shows us that our target audience were
able to relate.
On the other hand, ‘Susan’ commented that our production included
‘random clips sometimes’. From this I take that our cutaways were
often seemed to be ‘random’ and not always appropriate or relevant.
Therefore I can learn from this and if we were to create our
documentary again I would make sure that we thought every single
clip and piece of footage through thoroughly and ensured that it was
completely relevant for the situation.

9. Video Responses

11. YouTube
Responses

12. The feedback we received on YouTube on the publishing of our radio
advert suggests that the topic of our documentary is clear throughout
the advertisement. This has shown us that our radio advert was effective
and that we succeeded in making a link between our productions.

13. Overall I have learnt from my audience feedback that our
documentary informed more that it entertained, which is not a
completely negative factor as the main purpose of a documentary
is to inform, therefore this is a positive response. I can also see from
my results that our three productions: our documentary, print advert
and radio advert, are all easy associated with each other. This
informs me that the consistency between our productions was
strong and that we were successful in ensuring that they all looked
like they belonged to the same media production. However one
response commented on the professionalism of our print advert, in
comparison to the other two of our productions, they feel it was not
to the same standard.
One of the questions that was included within the audience feedback questionnaire
was ‘Do you think our documentary contained the usual aspects of a documentary?’.
We received 100% positive feedback on this question, from this I see that our audience
feel our documentary looks professional and in-line with real media productions. I can
learn from this, that we followed all codes and conventions of existing media
effectively.
I am also now aware, after analysing our results, that our cutaways often lacked in the
relevance to the current interview or subject. I have learnt this as the most common
response in our audience feedback questionnaire, to what needs the most
improvement, was cutaways. As well as this one of the comments I received on
Facebook was that ‘clips were sometimes random’. This is something that we would
definitely aim to improve if we were to carry out this project again.
I also collected video responses, one from a member of the public within our target
audience, and one from outside of it.

14. I did this so that I could get responses and opinions from both
somebody who our production was targeted at, to see whether we
succeeded in making our documentary appeal to them, and
somebody who we did not set out to make our work appealing to.
The responses we received from a member of the public who sat outside of our target
audience of 16-35 were extremely positive. They comment on the wide variety of
interviews that we had included, and how they think that this is one aspect that helps our
documentary appeal to them. I can learn from this that the fact that we have a range
from small children through to pensioners allows our target audience to be broadened,
as more and more people and audiences are able to relate to different interviews and
topics.
On a whole, our responses are more positive than negative, however I can learn from
certain aspects of them. For example, if I were to create the first 5 minutes of a sweet
documentary again, I would ensure that I carried our more research to allow my
production to be entertaining as well as informative, I would pay much more attention
to the cutaways used and try and be more creative within these ideas and I would also
work on making sure that the third piece of our production, the print advert, was to as
high a professional quality as the documentary and radio advert.
Firstly, the results from an 18 year old male, who sat within our target
audience, show that we were successful in making our work appeal to
members of our target audience. He mentions the opening sequence
being in a perfect match with the beat of our music bed. From this we
can learn that the editing of this section, our opening sequence, was
completed to a high quality, which is something we had taken a lot of
time and precision to ensure was clear.