From audience feedback on their products, the respondent learned: 1) The majority of their audience found the documentary interesting and educational about mobile phones, though some felt it could be more engaging. 2) Feedback on the radio trailer was mostly positive, but it was not seen as very professional, suggesting more focus on quality over enjoyment is needed. 3) Audience responses to the layout of the TV listing were very positive, though some felt the style was too professional and not informal enough for their target demographic.

1. Question3:What have you learntfromyouraudience feeback?
Throughoutthe researchand planningstageswe usedquestionnairestogainfeedbackfromour
audience onhowwe shouldconstructour productand relate itto the targetgroup. Thisgainedvital
informationthatenabledourfinal productstobe completedinanappropriate manner.Togain
feedbackonourfinishedproductswe once againusedquestionnaire togetconsumerfeedbackon
the qualityof our finishedproducts.
Documentary
To begin withwe askedthe consumerthe
question‘whatgenderare you?’thiswas
neededsowe can see howgendereffects
people’sviewsonourdocumentaries
such as stereotypesused.We triedtoget
an evensplitof bothgendershowever
the endresultwasthat we askeda few
more males,thiscouldpotentiallyleadto
a more one sidedview.
We thenalsoaskedthe question‘didit
interestyou?’ thiswasaskedsowe could
see if the documentarywasrelated
enoughtoour target audience tointerest
them.The resultsshow thatthe majority
of ouraudience foundthe documentary
interesting,therefore the conventionwe
followedanddevelopedhave beenused
effectively.Howeverthere issome room
to interestevenmore of ourtarget
audience.
Whenasked‘wouldyouwantto watchthe
restof the documentary’?There were split
answers,the majoritywould,howeverwe
feel we couldhave made the documentary
more interestingandfastpaced.This
wouldenable more people tobe more
likelytowatchthe restof the
documentary.
0
2
4
6
8
10
male female
Gender
0
2
4
6
8
10
12
14
yes no
Did it interest you?
Yes
73%
No
27%
Would you want to watch
the rest of the documentary?
Yes No

2. From the nextquestion‘Diditrelate to
you?’we foundoutthat the documentary
relatedto60% our audience,therefore it
couldbe said we constructedthe
documentaryinan appropriate manner.
However40% suggesteditwasnotrelated
to them,I feel we could have adaptedthe
documentarysoit wasmore appealingto
the youngerage group suchas byusing
more archival footage.
Throughasking‘didyoulearnallotabout
mobile phones?’ we learntthatthe
majority(87%) foundourdocumentaryto
be educational aboutmobile phones.This
showsusthat the factsthat we usedwere
appropriate toour targetaudience.
Our lastquestionwas‘Ona scale of 1-10
howmuch didyouenjoyit(the
documentary)?’ Throughthiswe learned
mostpeople likedithoweverthere wasstill
room forimprovementasfewthoughtour
workto be of an outstandingmanner.
Yes
60%
No
40%
Did it relate to you?
Yes No
yes
87%
no
13%
Did you learn allot about
mobile phones?
yes no
0
2
4
6
8
1 2 3 4 5 6 7 8 9 10
On a scale of 1 -10 how
much did you enjoy it?

3. Radio trailer
Whenwe asked‘ona scale of 1-10 how
enjoyable wasthe radiotrailer?’we got
mainlypositivefeedbackwithonlythe
minorityfindinglarge areasfor
improvement. Thisshowsthatthe
upbeatmannerthatwe presenteditin
was suitable forourtargetaudience.
Duringthe makingof our radiotrailerwe
triedto ensure thatitwas enjoyable but
still professional.We asked‘didthe radio
trailersoundprofessional?’tosee if we
achievedthis,we learntthat5 of 15
people onlyfounditsomewhat
professional.Thishighlightthatwe
perhapsfocusedtoomuchon makingit
enjoyable ratherthanthe professional
qualitiesof it.
We foundthe feedbackverypositivefor
the question‘were the snippetsused
fromthe documentaryappropriate?’as
12 of 15 people saiditwasappropriate.
Throughthiswe can conclude thatthe
facts/expertinterviews/vox-popschosen
presentourdocumentarypiece inan
appropriate.
0
2
4
6
8
1 2 3 4 5 6 7 8 9 10
On a scale of 1 -10 how
enjoyable was the trailer?
0
2
4
6
8
10
12
Proffesional non proffessonal somewhat
Did the radio trailer sound
proffesional?
0
2
4
6
8
10
12
14
approprite non appropraite somewhat
Were the snippets used from
the documentary appropiate?

4. We thenasked‘diditmake youwant to
watch the restof the documentary?’
the resultsof thiswere verymixedwith
8 sayingyesand7 sayingno.We feel
thisisa bigissue asit showsthat we
didnot advertise ourdocumentaryin
an effectiveway.Tocounterthiswe
wouldhave totry to make it more
interestingmyusingmore keyissues
fromthe documentary.
On a more positive note fromthe
question‘didthe musicfitinwell?’we
learntthat the vast majorityof people
thoughtthe musicfitted inwell.This
was particularpleasingaswe spent
time producingourownmusicto suit
the consumer.Thisshowsthe guitar
was appropriate forourtarget
audience.
TV listing
Whenconstructingour TV listingwe
paidclose attentiontothe layoutto
ensure the overall lookwas
professional. Whenwe asked‘ona
scale of 1-10 how professionalwasthe
product?’ we learntthat itachieveda
veryhighstandard.Howevereven
thoughwe are happywiththe
response itcouldprovide anissue if
beingsoprofessionalisappropriate to
our targetaudience.
6.5
7
7.5
8
8.5
Yes No
Did it make you want to watch
the rest of the documentary?
0
2
4
6
8
10
12
yes no
Did the music fit in well?
0
1
2
3
4
5
6
7
1 2 3 4 5 6 7 8 9 10
On a scale of 1 -10 how
proffesional was the product?

5. We asked‘wasthe style
appropriate forour documentary?’
We learntthatthe layoutwasfairly
appropriate howeversome felt
there wasroom for improvement.
We feel we couldhave made it
more informal toappeal to our
youngtarget audience.
Whenmakingour productwe
struggledtoshortenthe ideaswe
wantedinan effectivemanner.
Consequentlyevenwhenwe
altereditthe finishedproductstill
had an overall crampedlookabout
it.Therefore whenwe askedthe
question‘wasthere anappropriate
amountof text?’ the majority
thoughtwe had,this resultwasnot
surprisingandwe wouldneed
furtherplanningtosummarise our
ideasina shortermanner.
Our mostpositive feedbackcame
fromthe response to‘wasthere
synergyacrossthe three products?’
All butone foundrecognisable
aspectsthat were consistentacross
our three products,thisshowsthat
the consistentstyle we were trying
to achieve wassuccessful.
Yes
73%
No
27%
Did the style appropiate for our
documentary?
Yes No
Yes
40%
No
60%
Was there an appropriate
amount of text?
Yes No
0
5
10
15
Yes No
Was there synergy across the
three products?
Series1