The document discusses feedback received from various questionnaires and focus groups conducted to inform the creation of promotional materials, including a digipack, poster, and music video. For the digipack questionnaire, the respondent learned that photos are the main attraction and most prefer dark colors and band images/logos. For the poster questionnaire, responses indicated making it non-gender specific and using one large image of the artist with little text. The music video questionnaire found most watch videos online, so it should be designed for online promotion in HD. Focus groups provided valuable feedback on minor flaws and suggestions to improve the music video draft.

1. Q3
WHAT HAVE YOU LEARNED
FROM YOUR AUDIENCE
FEEDBACK?

2. DIGIPACK QUESTIONNAIRE:
We used Survey Monkey to produce a questionnaire of six questions
researching our audience’s preferences regarding digipacks. I
instantly discovered that 70% of my questionnaire participants were
females. Because of this I could decide to tailor the digipack towards a
female audience however this questionnaire was only answered by 10
people therefore the validity is low and it is not representative of my
entire audience; consequently, both genders should be equally
addressed. Our results showed that photos are the main attraction of
a digipack to 60% of our audience therefore I wanted take extra care
and attention when taking my photos, editing and presenting them
onto my digipack in order for it to appear the most attractive. With
regards to colour, all of the responses include the colour black or dark
colours; therefore I decided to use dark colours as my house style.
90% of our audience said that band images/logo design were their
preferred digipack content. Because of this I decided to not include
acknowledgements or song lyrics in my digipack but instead I wanted
to work on taking the best images and design the best logo possible.
40% of our audience said that they have 'no preference' with regards
to all pictures on the digipack being taken from the same photoshoot.
Due to this answer I decided to not specify whether to use one or
more shoots and simply go by which photos look best, whether they
are from the same shoot or a number of different ones. 50% of our
audience said that a digipack should have no information and only
include images and track listing. 40% said that there should be key
points shown and 10% said there should be some information
included regarding the production of the album. After analysing these
results I decided to only include small informative points such as
track listings and serial numbers/record company information.

3. POSTER QUESTIONNAIRE:
We conducted a questionnaire to gain an
understanding of our audience’s preferences when it
comes to music album posters. We used survey
monkey to collate our data as it would be open to a
wider audience and we can simply log online to see
our calculated data. Our questionnaire had six
questions and we received six online responses. The
lack of responses does make it slightly less
representative than we would have liked however I still
used these results as a basis when making certain
decisions when producing my poster. I decided to
make my poster non-gender specific as my response
was 50/50. In question two 4/6 respondents ranked
how much attention they pay to promotional posters
as 8/10. This proved to me that if my poster didn’t
meet audience preferences and be visually attractive it
is likely to be unsuccessful. The rest of my questions
provided me with unanimous results which lead me to
make the following decisions: I would use one big
image instead of lots of little ones, use pictures of the
artist rather than clipart or cartoons, only include a
very small amount of text and finally use a mixture of
both dark and light colours to create contrast and a
genre-appropriate house style.

4. MUSIC VIDEO QUESTIONNAIRE:
Sarah and I produced a questionnaire in order to
explore our potential target audience by
researching who watches music videos and
how/where they watch them. We gave our
questionnaire to 30 people, males and females
with the hope of gathering some results which
will help us produce the best, most popular
music video possible. We came up with 10
questions and used the answers to discover the
ages, gender and employment so we can tailor
our content accordingly. We also asked
questions regarding how people access music
videos so we can publish and promote it
accordingly. The main decisions we made from
the questionnaire was regarding where we would
publish our video. We asked the question ‘where
do you watch music videos?’ and we allowed the
people answering our questionnaire to give more
than answer. The options were internet, TV and
other. Internet gained 27 votes; TV received 12
and one person ticked other. I think that these
results show that we must design our music
video and ancillary tasks to be promoted and
sold online, this means all production must be in
high definition and shot to fit a large screen
effectively.

5. MUSIC VIDEO DRAFT 1 FOCUS GROUP:
Once we had produced the first draft of our music video we
decided to interview two members of our target audience to see if
there was any stand out issues or suggestions they had with any
aspects of it, whether that be to do with editing, shot types or
overall style. Ultimately I think that this focus group was hugely
beneficial. It helped us notice minor flaws that had went unnoticed
and that we could rectify to increase the quality of our music
video.
We were advised to:
•Remove the shot of the plane in the middle of the video as this
may confuse the narrative for some people
•Slow down a shot of the Empire State Building at 2:00 as it was
unclear for certain members of the audience
•A few initial shots used of the man walking around did appear
slightly shaky so these could potentially be replaced
•Re-film the lip singing of ‘the tallest of the towers’ as it was
noticeably out of time
•Certain shots of St James’ Park showed little relevance and
therefore could risk causing confusing therefore these few shots
could be taken out
•A few shots at 2:38 could be timed slightly slower or faster to
benefit the timing with the soundtrack fitting with the video.
We were also given some positives from these interviews:
•Locations were well thought out and detailed which helped the
narrative of the video flow
•Clean and professional-looking shots that were filmed well

6. MUSIC VIDEO DRAFT 2 QUESTIONNAIRE:
After producing a second draft of our music
video we decided to distribute paper copies
of a qualitative questionnaire in order to
receive any more essential feedback. We
gave our Draft 2 Questionnaire to 30 A Level
Students and a couple of students who are
currently studying media at university. The
dominant feedback we received is that the
narrative was not clear enough. After
watching our video many people asked us to
clarify what the story was about and after we
briefly explained they found the story did
make sense. The answers to the 'is there
anything you would change' question were
all very similar. The feedback was to
basically add some more footage to
emphasise the face that the man is studying
in Newcastle and that he misses home. To
do this we shot another filming day (Day 11)
at Newcastle University and featured
signage and other obvious indicators that he
is studying here. This has definitely helped
clarify the brief narrative within our video.