The document provides feedback from focus groups on a documentary, radio trailer, and magazine spread created to educate about the dangers of violent video games. The feedback was mostly positive: the documentary was informative and engaging, though some felt it could improve sound quality. The radio trailer effectively promoted the documentary but had more mixed reviews than the documentary. The magazine spread also successfully promoted the documentary but could have been more engaging through changes to the article language or images. Overall, the products fulfilled their purpose of promotion and education, but some elements like the radio trailer and magazine could be strengthened further.

1. QUESTION 3 - WHAT HAVE
YOU LEARNT FROM YOUR
AUDIENCE FEEDBACK
By Joe Bodfish

2. Feedback: Documentary
• After completing our main product and ancillary tasks
(documentary, radio trailer and a TV Listings magazine
double page spread) we held several focus groups and
questionnaire to gather feedback from our target audience
on our products. We first gave a questionnaire to 11
people from our target audience this included 6 female
and 5 male students. The questionnaire was about the
documentary and featured nine questions. These
questions focused around the enjoyment of the
documentary, factual importance of the documentary and
suitability for the target audience.

3. Question 1 - Are you Male or Female
• This was a simple question to find out how gender may
affect our results as males are our primary target
audience due to in our research discovering these are the
people most likely to play violent video games.
5
7
Are you Male or Female?
Male
Female

4. Question 2 – Is the Documentary
Informative
• This question was important to see if the documentary was for filling it
purpose in educating the target audience. From these results we can
see that there was a very positive reaction with all 12 people feeling
the documentary was either vey informative or informative. This
shows we succeed in educating the audience on the dangers of
violent video games making the documentary more professional as it
is a common code to help make the audience understand the
topic/subject.
0
2
4
6
8
10
12
Strongly Agree Agree Disagree Strongly
Disagree
The documentary is
informative

5. Question 3 – Did you Learn Something
• This question was again important, his is because as previously
stated a professional high quality documentary's educate the
audience. Therefore this question shows us if the target audience did
learn anything new about violent video games and the negative
effects they can have. As can be seen this was again overwhelming
positive as every audience member said they did learn something.
This means the documentary did for fill its purpose of educating the
audience.
Did you learn something?
Yes
No

6. Question 4 – The language used is
Suitable
• This question was intended for the target audience as we felt it was
extremely important that the language used in the documentary
directly engages the target audience. This will attract them to watch
the rest of the documentary. To engage the target audience the
language had to be suited to them, this meant the style of voice over
and words used had to be understandable for the target audience. As
can be seen this was again a very positive reaction with the target
audience themselves stating the language was suited to them.
0
1
2
3
4
5
6
7
8
9
10
Strongly Agree Agree Disagree Strongly Disagree
The Language used is Suitable

7. Question 5– Did the documentary keep
your interest all the way through?
• This question was important as despite a documentary needing to be
factual to educate the audience it is primarily a source of
entertainment and should satisfy and keep the target audience
interest throughout. Most people felt the documentary did keep their
interest however a small amount disagreed. This is concerning as our
documentary failed to interest all of our target audience. meaning our
product did not fully for fill its purpose.
92%
8%
Did the documentary keep your
interest all the way through?
Yes
No

8. Question 6 - Was the Music Suitable?
• The music used is important to keep the viewer engaged.
It should also attract the target audience by being music
they often listen to, however it should not be distracting.
As can be seen our results show that most believed the
music was suitable, however 17 percent felt it wasn't. This
means the music may have not engaged the target
audience or was distracting. This should be improved as
the music is a crucial part of the documentary.

9. Question 7 - Did you like the Narrator we
Used?
• The narrator is a vey important part of the documentary as
this is the voice that guides the audience through the
documentary. For these reasons a voice over should be
clear and informative. Everyone said they liked the voice
over showing that he gives information clearly and is
appealing to our target audience. This is overwhelming
positive and allows our documentary to be informative
and professional.

10. Question 8 - What would you Rate the
Documentary?
• We simply asked the target audience to rate our
documentary out of 10. As can be seen 6 people rated it 9
and 5 rated it 10. this is again very positive with all of the
target audience scoring the documentary high. this shows
that through codes and conventions we made a
successful documentary.

11. Question 9 - would you show the Documentary
to a Family Member or Friend?
• This question shows us if our documentary can engage audiences
outside the target audience. This is because if shown to family and
friends the target audience can clearly appeal to a wide range
audience. Our results show a positive to mixed reaction, with one
quarter saying that would not show to family or friends. this shows us
that our documentary may be able to engage a wider audience but
not everyone showed by the mixed reaction.

12. • The feedback was very positive showing us that our main
product has for filled its purpose of entertaining and
informing the target audience. However the documentary
was not perfect as when asking the people who took the
questionnaire what they would change a large majority
said sound levels could be improved. This is an important
point as sound is crucial to making the documentary
appear professional. Another improvement suggested
was the inclusion of a case study. this could include a real
life case where video games have lead to violent
behavior. We feel this would have been a good addition to
shock the audience and add a more factual basis to the
documentary.

13. Radio Trailer: Feedback
• The radio trailer was one of the ancillary tasks we had to
produce. The radio trailer we found during our research
should be around 30 seconds long and use a range of
codes and conventions such as music and voice over to
engage a target audience. The purpose of a radio trailer is
to promote the documentary and give an insight into what
the documentary may include. We asked 10 people from
our target audience 7 male and 3 female five questions on
the quality, enjoyment and suitability of the radio trailer.

14. Question 1 - The radio trailer was
proffessinal
• This question immediately sees if the radio trailer seemed professional to the
target audience, this is important as if it does not the target audience are
much less likely to watch the documentary as they will also feel that is
unprofessional. As can be seen 4 people strongly agreed with the statement,
4 agreed and 2 people disagreed. This shows that most felt positive about the
trailer however the degree to how much they felt the radio trailer was
professional is mixed. This may be due to different tastes but neither the less
shows more could be done to improve the trailer and therefore improve the
promotion for the main product.

15. Question 2 - The background music was
Suitable
• The music much like for the documentary is very important for
engaging the target audience. Therefore it should be a style of music
the target audience know so they are instantly engaged. However it
should not distract them from the important information within the
trailer such as dates and times. The music is even more important in
the radio trailer than in the documentary as there are no visual aids to
attract the target audience. As can be seen most people felt positively
that the music was suitable however 2 people didn't. this again shows
a positive to a mixed reaction. This may be due to the target audience
having different music tastes making it hard to make the music
suitable for everyone.

16. Question 3 - The Radio Trailer was
interesting through out
• It is important that the radio trailer remains enjoyable through out to
engage the audience. this is needed so that al relevant and important
information can be given to better promote the main product. A
majority agreed with this statement however there was some mixed
reactions with three person strongly agreeing and two disagreeing.
The radio trailer may need to utilize more sound effects or other
interesting noises to ensure everyone finds the trailer interesting
through out.

17. Question 4 - The language used was
Suitable
• The language used in the radio trailer is important as it needs to be
understandable yet engaging for the target audience. this can be
done through the use of slang or phrases which directly relate to the
target audience. It is important as the audience need to understand
the trailer so they can know where to watch the documentary for the
radio trailer to successfully act as a promotion tool. As can be seen
the audience reacted very positive to the language used as most
agreed or strongly agreed. I feel we therefore successfully used
language to attract and engage the target audience.

18. Question 5 - The Topics raised in the
Radio Trailer were Relevant
• It is important that the radio trailer remains constantly
focused on engaging the target audience and promoting
the documentary. For this reason all information must be
relevant to the documentary for the radio trailer to keep
the interest of the target audience and to promote the
documentary in a short 30 seconds. As can be seen every
thought the radio trailer remained relevant and therefore
helped successfully promote and attract the target
audience.

19. • From the feedback given I feel the radio trailer was also
successful as most feedback was positive. However
compared to the documentary feedback was more mixed,
this may be due to the difficulty to satisfy a whole target
audience within 30 seconds without the help of visual
aids. I would in future set out more time to create the radio
trailer so it can effectively engage the target audience.
Some of the audience suggested improvements could be
made to the amount of sound effects. Some felt more
sound effects would make the trailer more entertaining
and keep their attention. This would allow the trailer to be
more successful as it would further engage and attract the
target audience. Despite this the radio trailer did for fill its
purpose as it effectively promoted the documentary.

20. Magazine double page spread: Feedback
• The double page spread was the second ancillary task we
had to produce. During our research we found magazine
double page spread could be a effective way of advertise
and promoting the documentary if a appropriate use of a
range of codes and conventions such as mastheads and
colours to engage a target audience were used. The
purpose of a magazine double page spread is to promote
the documentary and give an insight into what the
documentary may include. We asked 10 people from our
target audience 8 male and 2 female five questions on the
quality, enjoyment and suitability of the magazine double
page spread.

21. Question 1 - The Magazine Grabbed your
Attention
• It is important that the magazine effectively and instantly grabs the
reader attention this is so they are not distracted and will read the
article, therefore promoting the main product. this could be done
through the use of large mastheads, bright colours and interesting
images. The audience gave us a mainly positive reaction. I believe we
effectively used codes and conventions to grab the audiences
attention shown through their feedback, however a more powerful font
may have been more engaging to ensure all target audience member
felt the magazine grabbed their attention.

22. Question 2 - The language of the Article
was appropriate
• The language used in the article is important to engage the target
audience. the language needs to be suited to the target audiences
reading and speaking style. This is so they don't get bored while
reading the article; suitable language is therefore used to effectively
engage the reader and help promote the documentary be displaying
the content of what happens in the documentary. the feedback was
very mixed upon how suitable the article was. This may be due to
some of the target audience wanting a professional formal style and
others preferring a more laidback fun approach. It is therefore hard to
satisfy all the target audience and this needs to be improved.

23. Question 3 - The Colours are Apropiate
• Colour is a very important aspect of the double page spread, it can be
used to attract the target audience and reflect the style of the ancillary
and main product. We used reds, blacks and whites. This was done
so the white and black would look formal and professional which
would contrast with the bright red. The bright red grabs the audiences
attention and also reflects on the blood and gore in violent video
games. The feedback suggests that the colours were very
appropriate. This is because of their professional but eye grabbing
effect and symbolism of blood and gore from our topic.

24. Question 4 - The images are Appropriate
• The images we used were taken directly from the documentary; this
therefore shows the audience the quality of the documentary as well
as what may be included in the documentary. This therefore
effectively promotes the documentary as it is offering direct insight
into the sort of images and events which take place within the main
product. The feedback suggests a positive reaction to the images
used with some mixed opinion. we felt using two images would allow
the target audience a clear insight into the documentary but the mixed
opinion may come from some people feeling the use of one large
image is more appropriate as this is a common code of magazine
double page spreads.

25. Question 5 - The Magazine Looked
Professinal
• We are directly asking the target audience if they felt the magazine
looked professional, as it is important it does as if it does not it gives
the audience the impression the documentary will also not be
professional. This therefore stops the magazine effectively advertising
the main product and does not allow the double page spread to for fill
its purpose. The feedback was very positive and therefore this shows
us that the magazine can for fill its purpose as it allows the magazine
to attract and engage the target audience.

26. • From the feedback given I feel the magazine double page
spread was also very successful as most feedback was
positive. Compared to the documentary feedback was more
mixed, however the feedback was more positive than the radio
trailer. this may be due to the fact it is harder to engage a entire
target audeince without the use of video or sound. I would in
future try to write a more engaging article to satiisfy a larger
majority of the target audience. Some of the audience
suggested improvements could be made to the use of images
and instead of having two medium sized images either follow
convention and use one large image or break the codes of
double page spread and use lots of smaller images to offer a
even greater insight into the documenatry. This would allow the
magazine to be more successful as it would further engage and
attract the target audience. Despite this the magazine double
page spread did for fill its purpose as it effectively promoted the
documentary.