The document summarizes feedback received from the creator's target audiences on a documentary and promotional materials. The primary audience of 16-25 year olds found the documentary too slow paced and did not feel they learned anything new. However, the secondary audience of 30-60 year olds had a more positive response, with half saying they would recommend it. Both audiences provided feedback on how to improve the magazine article and radio advert to better promote the documentary. The creator learned they need to work on the pacing and making sure information is new to attract their primary audience.

1. Evaluation question 3
What have you learnt form your audience feedback?

2. What have you learnt form your audience feedback?
 I showed ten members of my primary target audience (16 – 25
year olds) my documentary then asked then 11 questions about
what they though about it.
 Overall I found my primary target audience thought my
documentary was educational and informative however it did not
give out any new information. When asked the question ‘did you
learn something you didn’t know before?’ most people said ‘no, it
had lots of information but I didn’t learn anything I didn’t already
know’. I did not find this too surprising because I got my
information from the news, which is where most people go their
information.

3.  I then asked the question ‘after watching this
documentary, would you recommend it to a friend?’
about half of those asked said no. I then asked the
question ‘how is the pacing? (Too slow, quick or just
right)’. 7 out of the 10 asked said it was too slow. I
think this explains why over half said no. At first I was
quite surprised that over half said they would not
recommend it to a friend but after looking at other
questions I understand why they would not recommend
it.

4.  My documentary didn’t have an on – screen presenter,
I did this because sometimes I think the presenter
distracts from the message of the documentary. I asked
my target audience ‘would you prefer an on – screen
presenter?’ from this most people said yes they would.
I was not expecting this because I personally do not
like presenter in documentaries.

5.  I then showed four members of my secondary audience
(30 – 60) the same 11 questions. I was expecting a big
difference from the primary and secondary audience
responses. When I asked them if they thought the
documentary was informative and educational, 4 out of
10 said it was informative and educational saying ‘there
were more facts and statistics about the public opinion
rather than the refugees’. This surprised me as I tried to
include different facts and figures about refugees.

6.  I then asked them ‘after watching this documentary
would you recommend it to a friend?’ 6 out of 10 people
said they would. I then looked at the response to ‘how
is the pacing? (Too quick, slow or just right)’ I found 3
out of 4 said the pacing was just right. This surprised
me because with my primary audience most people
would not recommend it because the pacing was too
slow. However a small majority said they would
recommend it but the pacing was good so I do not
understand why some of them would not recommend it.

7.  I asked my secondary target audience ‘would you
prefer an on – screen presenter?’ 1 out of 4 said yes
they would prefer an on – screen presenter. I then
asked why, the one that said yes said ‘it would make it
more interesting’ the other three said ‘it made them
concentrate more on the topic’. I found this surprising
because I expected the results to be more like what my
primary audience thought.

8.  I then showed my primary audience my magazine double
page spread and asked them six questions. Firstly I asked
them ‘after reading this article, would you watch the
documentary?’ I found 8 out of 10 people said yes they
would watch the documentary after reading the article.
They said the question and answer at the end was useful
and helped them to understand what the documentary
was about and why the filmmakers decided to make it
What have you learnt form your audience feedback?

9.  I asked if the article was appropriate, the response was
good. 8 out of 10 said the article was appropriate, this ties
in with the answer to the first question because if they
think the article was appropriate then they would watch
the documentary. So this response did not surprise me.

10.  Then I asked ‘do you think the images are relevant for the
topic?’ 6 out of 10 said they do think the images were
relevant because it shows what is in the documentary.
This did not surprise me because I think the images were
relevant and they do show what was in the documentary.


11.  I went back to my secondary audience, showed them the
double page spread and asked them six questions. I asked
them ‘after reading the article, would you watch the
documentary?’ 2 out of 4 said they would watch it, this
surprised me because I thought the results would be
similar to the primary audience’s results. I asked them
why and they said ‘it doesn’t really entice me to want to
read it’.

12.  The next question I asked was ‘is the article appropriate?’
I found all 4 of them said it was appropriate. I then asked
why, ‘it was relevant to the topic and said what the
audience can expect.’ I was happy with this feedback
because it showed that my magazine article was
appropriate and it helped make the audience watch the
documentary.

13.  1 out of 4 said the images were appropriate for the
double page spread. When asked why, they said ‘the
images did not link with the article and are do not show
anything about refugees’. I understood why the feedback
is this.


14.  I played my radio advert to my primary audience and
asked them 5 questions. My first question was ‘was the
music appropriate?’ 8 out of 10 said it was appropriate
for the topic. The other 2 said it made the advert sound
too sad and slow. This did not surprise me, as I had been
concerned whether the music was too sad for the advert.
What have you learnt form your audience feedback?

15.  I then asked ‘is it clear when the documentary is on?’ 6
out of 10 said it was clear that when the documentary is
on. The other 4 said because it was only said once they
didn’t hear when it was on.


16.  When I asked ‘did you get enough information about
what the documentary is about?’ 4 out of 10 said yes
there was enough information. I then asked them why
some said ‘it was very vague and they didn’t understand
what the documentary was about’. This was
disappointing because I wanted the audience to know
and understand what the documentary was showing