The document discusses feedback received from audiences on three media projects: a radio trailer, TV listings magazine spread, and documentary. Feedback on the radio trailer was positive, with 80% interested in the topic and finding the narrator exciting. Feedback on the TV listings spread found the text stood out and was eye-catching. The documentary focus group provided feedback that the interviews and visuals engaged them and the music suited the tone. Minor improvements were made based on feedback received.

1. Nathan Green A2 Media
What Have You Learned From Your Audience Feedback?
What Have You Learned From Your Audience Feedback?
The Radio Trailer Feedback
With the radio trailer feedback we decided to have a showing of the
trailer where we would ask a group of ten people 10 questions based on their
thoughts about the trailer. We originally made a draft copy of our Questionnaire
and made a few alterations to it as one of the questions wasn’t clear enough and
the other didn’t offer great feedback.
Question 1 & 2- “If you heard this advert would it interest you”? Why?
From the people we asked, 80% of people said that it would interest them. This
helps see that a short snappy documentary is attracting the correct audiences
and engaging their interest. The second question we asked was why? A common
response was that it was simply different and offered content that people are
quite interested in. Furthermore the people we got to answer the questionnaire
are intrigued as to what is going on in the music industry.
Question 3- “Does the audio sound smooth?”
Yes
No
Yes
No

2. Nathan Green A2 Media
What Have You Learned From Your Audience Feedback?
From the people we asked, nobody said that the audio wasn’t smooth. I was
glade to hear that the audio came out okay and there weren’t any problems that
people had with it. This question needed to be asked due to the fact if there was a
problem that we didn’t pick up on; it could’ve ruined the whole radio trailer.
Question 4- “How would you rate the narrator in terms of being exciting and
interesting”?
Thankfully a common response was good and great. 50% on both meant that
people didn’t find themselves board at any point during the trailer and equally
found the content ‘exciting’. I was very pleased to see that 100% had a positive
feedback in terms of how the narrator was.
Question 5- “Did we provide enough information on when and where it is
available?”
It’s defiantly vital that a documentary can offer enough information to people
and equally made them know when it’s being shown. Within a radio trailer it is
Terrible
Not Bad
Good
Great
Yes
No

3. Nathan Green A2 Media
What Have You Learned From Your Audience Feedback?
harder due to the fact that we can’t physically show them when and where. So by
keeping them engaged until the very end is important, as that’s when they can
find out that information. The feedback we got was positive and everybody was
clear on when and where to watch the documentary.
Question 6- “Who would you say this documentary is aimed at based on this
advert?”
The feedback we got was mainly young adults. That is the target audience that
we’re aiming towards. Thankfully within the radio advert it clearly reflects that
given the response we’ve had from this questionnaire.
Question 7- “Was it clear what the topic was about?”
90% of people said that the it was clear what the topic was about. This is very
positive as the good majority of people understood the content of the radio
trailer and would decide if it takes their appeal. The 10% did mention that we
could’ve had further information on the documentary itself and the topics being
explored. However with that being said a good majority of people should
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Young
Adults
Teenagers Older Younger
People
16-25
Yes
No

4. Nathan Green A2 Media
What Have You Learned From Your Audience Feedback?
understand the content of the trailer and despite maybe losing some viewers, we
didn’t want to extend the trailer any longer as it might have got less interesting
and equally people may have been less inclined to be engaged within the content.
Question 8 -“Overall what improvements could be made?”
We had mixed responses upon asking this question, which is good to have in
better the product. Furthermore I was happy we had useful information rather
then people just being plight to its ‘perfect’. The most common response was
different music and to use more facts and quotes. Following on from that 2
people said more information as well as 2 people saying nothing. Finally 1
person did actually say less information. From these contrasting answers we
deiced as group that the content was fine and couldn’t change the music within
the trailer due to it having a clear link in brand Identity with the documentary.
Question 9- “After listening to this would you watch the documentary?”
These results show that 80% of people would watch the documentary after
listening to the trailer. This is very positive, as again it is the mass majority of
people whom reflected the feedback.
Question 10- “What would you rate our topic?”
We asked the people to rate our topic on a scale of 1-5 (5 being high and 1 being
low). The main response we got was 5 with the second being 4. This is very
useful and important information that we learnt about our topic. From this we
can clearly see that people are rating it quite highly and from the previous
questions can clearly see that they’re interested within the topic.
Yes
No

5. Nathan Green A2 Media
What Have You Learned From Your Audience Feedback?
Online Survey Monkey-TVListings Magazine
We used online software called Survey Monkey to form a feedback from our
target audience on our TV Listings Magazine (Double Page Spread). We got 3
responses from a total of 10 questions.
From this question we can
clearly see that the text stands
out and equally understand that
people are going to be noticing
the content from a far, which
should lure them into reading the
article.
Following on from the previous
question, 100% people responded
yes to the question if they thought it
was eye catching. This helps, as we
don’t need to include any additional
content to make it more eye
catching.
From this question we had a
range of answers that are
hard to commit to an
overrule response. The
person who quoted that it
was “Bad”, was too limited
on detail to improve and
actually didn’t highlight
why. This is partly due to
the wording of the question.

6. Nathan Green A2 Media
What Have You Learned From Your Audience Feedback?
100% of people understood the topic of the
documentary, which implied that it was made very
clear in the Listings Magazine. This was a good
response which meant that we successes in
achieving awareness of content.
100% of people also said yes. The feedback from
this is impressing positive and meant that people
where interested within the content and wanted to
continuing reading onwards.
Our feedback from this question was very positive,
which meant that the images where clear and
engaging for the reader. This is very important as
the images themselves play a huge part in
attracting interest and engaging people to read the
article.
The majority of people said yes, which implies
that our feedback was positive and people
could see the Double Page article within the
Radio Times magazine. Despite somebody
saying that they could kind of see our
magazine in The Radio Times may suggest that
they could see our documentary within
another TV Listings Magazine but not one as
well known as The Radio Times.
Due to this being the main
intention of making this article, it
clearly shows that we suited the
correct codes and conventions
and made it look professional

7. Nathan Green A2 Media
What Have You Learned From Your Audience Feedback?
enough to get away with it being a real show.
Being as we had mainly a
response of both 4 and 5, we are
happy that Double Page Spread
was up to high standards.
The common response
informed that the text was
clear and easy enough to
read. The two responses we
had where positive whilst
clearly understanding what
mainly went well in our
product. However we did get
a result, which was hard to
fully understand what was
meant by it. ‘Nothing could
refer to both good and bad
or either. With that being
said that response wasn’t at any use to apply feedback too.
The Documentary-FocusGroup
We asked a male and a female young adult 10 questions to do with our
documentary to have a better understanding of improvement. We sat both of
them down and let them watch the documentary and take any notes if they
needed too. We then asked then went through each of the questions.
The feedback we got from this
was all positive, which entailed
the vox pop interviews being very
engaging as they had people of a
similar age. This helps them
relate themselves to the content
of the documentary. Another
positive feedback was how the
narrator was very engaging and

8. Nathan Green A2 Media
What Have You Learned From Your Audience Feedback?
made the documentary interesting to watch.
From this we found out that the
shots we took where very well
done as well as the way in which
we shown them. Incorporating
them into our interviews made it
more visually pleasing and
equally engaging. Also we where
pleased with how our focus
group liked the range of shots we
used and added into our
documentary.
The rhetorical questions helped
made our focus group actually
think about the last time they
bought a CD. From this question
we also found out that its not a
question that they think about
everyday and it does make them
think about it.
Our focus group agreed that it
was informative and was made
more engaging through the likes
of visual means such as the
animation of the pie chart shown
on screen during the
presentation of percentages.
One comment was on our expert
interviews and how that brought
a real range of different peoples
opinions together. Furthering
that point on how we also had an
artist to voice his own opinion on
the matter. Another positive
feedback was with the change in
music to suit the tone of the

9. Nathan Green A2 Media
What Have You Learned From Your Audience Feedback?
content. That was used well and seen to break up the normality of the
documentary, which furthered the inertest and engaged them to the content
more.
The music was seen to be
suited as well as it being
upbeat. This suggests that the
music made the documentary
more entertaining to watch as
it simply kept the viewer
interested.
The feedback we from our focus
group quoted that it did flow
like a real life documentary and
was seen to be like this due to
the fast peace in terms of
editing and transitioning of the
shots.
Overall the feedback we got
quoted that it was really clear
during our interviews with the
exception of one vox pop, which
they couldn’t quite hear so well.
With that feedback we soon
used audio gain in Premiere Pro
and heightened the sound
during the vox pop interviews.
The text on screen was clear and
easy to read but our focus group
also said that it wasn’t boring
text either. They went on to say
how due to this they where
actually interested more into

10. Nathan Green A2 Media
What Have You Learned From Your Audience Feedback?
what the text was saying due to the font shown on screen.
Our focus group said that they
believe that the CD is slowly
dying out and is becoming more
of a novelty just like Vinyl. In
addition to that they feel that
there will still be people whom
are willing to try and keep it
alive.
Overall by carrying out audience feedback, we had a much clearly insight into
what needed improving and equally what has worked well throughout our three
products. We made changes that suited the criticism they came back with.
However if we felt that it would’ve made the product too far fetched (not how we
wanted it), they we didn’t make the change. These slight changes that we didn’t
appeal where only from a small section off our feedback, which we felt didn’t
compete with the overall majority. The changes we did make however made the
product even better. The sound levels during our vox pop interviews from our
documentary where increased and where much easier to hear then before. I
learnt that by carrying out an example questionnaire before giving it to the
larger audiences, worked well and should’ve been applied to all of the feedback
questions we carried out. The plan for the radio trailer questionnaire had no
faults in terms of answers due to this whereas the others I felt could’ve been
clearer questions, which would’ve lead to more developed answers.