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Task 8 – Focus Group Audiences Results



 For this task, I am writing up the feedback in which I received from my
focus group - the audience/students whom I questioned – which tells me
  and gives me ideas as to what I should include within my magazine to
         target and attract my specific chosen target audience…



 The questions I asked and the answers I got in return are shown
                             below:



 What specific images/image would you like to see featured on the front
 cover?
    The students who took part in my focus group stated that they would
    most like and prefer to see one main image of an attractive ‘artist’ who
    is fashionable and well known to dominate the front cover.
    Furthermore, it would most likely be a medium close up to emphasise
    the happy expression on the artists face.

 Furthermore, what images would tend to attract you?
   The participators answered with suggestions such as: a medium close
   up of an attractive, appealing and iconic musical figure in the music
   industry which links to the pop/chart music genre. In addition, within
   the magazine they’d like to see a variety of shots, backgrounds, effects
   that are fashionably editing as well as the clothing to fit the modern
   style.

 What coverlines/sell lines on the front coverwould interest or attract
 you?
   The majority of my focus group said they’d like to see coverlines/sell
   lines in which advertise fashion, the charts, lyrics, pull quotes from
   artists included in the magazine. Furthermore, they’d like to see
   appropriate coverlines about a particular artist which could interest
   the consumers and make them want to buy it to find out more info.
Task 8 – Focus Group Audiences Results

What colour scheme would you think best suits this genre music or like
to see within the front cover and throughout the magazine?
   The audience was split between a bright colour scheme and a dull
   colour scheme due to the fact that they said the bright colours such as
   blue, pink and white will reinforce quite a young generation the pop
   genre, however, the dull colours such as black, red and white could
   emphasise professionalism and modern music. Furthermore, white is a
   definite colour due to the fact it suggests freshness which is my aim.

What articles within the magazine would interest you the most?
The focus group decided that articles including interviews, gossip, fashion,
image consistence will interest them most because it’s a wide range. One
consistent answer was articles based on gigs/concerts.

My music magazine is based on pop/chart music, therefore, do you think
any of the following would be a suitable name for my magazine:
diversity, hip parade, tune trends, tempo, beat? If so state which one?
   Each student within my focus group agreed that they all fitted in with
   the genre of music for my magazine title; furthermore, the graph shows
   more accurate statistics…
Task 8 – Focus Group Audiences Results

What type of language do you think will be most appropriate, formal or
informal?
   The majority of the focus group agreed that the magazine should be
   based around informal language because they think it’ll be more
   appropriate for the genre of music and would be more chatty and
   direct towards my specific target audience which would set the correct
   tone throughout of the magazine.

Do you think including information such as latest fashion
trends/clothing will be a good idea to include within the magazine?
   The answer was pretty much 50/50 as half of the focus group thought
   it would be appropriate and interesting for the target audience as
   that’s the type of information they’d like to be kept updated on also;
   however, it wouldn’t take the focus away from the music target. On the
   other hand, the other half disagreed and thought it may take the focus
   away from the music and the purpose of buying a music magazine was
   for the music and not anything else.

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Task 8 focus group answers

  • 1. Task 8 – Focus Group Audiences Results For this task, I am writing up the feedback in which I received from my focus group - the audience/students whom I questioned – which tells me and gives me ideas as to what I should include within my magazine to target and attract my specific chosen target audience… The questions I asked and the answers I got in return are shown below: What specific images/image would you like to see featured on the front cover? The students who took part in my focus group stated that they would most like and prefer to see one main image of an attractive ‘artist’ who is fashionable and well known to dominate the front cover. Furthermore, it would most likely be a medium close up to emphasise the happy expression on the artists face. Furthermore, what images would tend to attract you? The participators answered with suggestions such as: a medium close up of an attractive, appealing and iconic musical figure in the music industry which links to the pop/chart music genre. In addition, within the magazine they’d like to see a variety of shots, backgrounds, effects that are fashionably editing as well as the clothing to fit the modern style. What coverlines/sell lines on the front coverwould interest or attract you? The majority of my focus group said they’d like to see coverlines/sell lines in which advertise fashion, the charts, lyrics, pull quotes from artists included in the magazine. Furthermore, they’d like to see appropriate coverlines about a particular artist which could interest the consumers and make them want to buy it to find out more info.
  • 2. Task 8 – Focus Group Audiences Results What colour scheme would you think best suits this genre music or like to see within the front cover and throughout the magazine? The audience was split between a bright colour scheme and a dull colour scheme due to the fact that they said the bright colours such as blue, pink and white will reinforce quite a young generation the pop genre, however, the dull colours such as black, red and white could emphasise professionalism and modern music. Furthermore, white is a definite colour due to the fact it suggests freshness which is my aim. What articles within the magazine would interest you the most? The focus group decided that articles including interviews, gossip, fashion, image consistence will interest them most because it’s a wide range. One consistent answer was articles based on gigs/concerts. My music magazine is based on pop/chart music, therefore, do you think any of the following would be a suitable name for my magazine: diversity, hip parade, tune trends, tempo, beat? If so state which one? Each student within my focus group agreed that they all fitted in with the genre of music for my magazine title; furthermore, the graph shows more accurate statistics…
  • 3. Task 8 – Focus Group Audiences Results What type of language do you think will be most appropriate, formal or informal? The majority of the focus group agreed that the magazine should be based around informal language because they think it’ll be more appropriate for the genre of music and would be more chatty and direct towards my specific target audience which would set the correct tone throughout of the magazine. Do you think including information such as latest fashion trends/clothing will be a good idea to include within the magazine? The answer was pretty much 50/50 as half of the focus group thought it would be appropriate and interesting for the target audience as that’s the type of information they’d like to be kept updated on also; however, it wouldn’t take the focus away from the music target. On the other hand, the other half disagreed and thought it may take the focus away from the music and the purpose of buying a music magazine was for the music and not anything else.