The document discusses potential media institutions to distribute a new pop music magazine. Bauer is suggested as they are the largest distributor in Europe, reaching over 300 magazines across 15 countries daily, allowing wide reach. IPC is also proposed as they distribute a variety of magazines, including some popular with the target audience, and have a long history distributing the successful NME magazine. Apple is mentioned as a distributor as the target audience uses Apple products, so an app version could expand the magazine's reach alongside physical copies.