IPC would be the best media institution to distribute the magazine. IPC distributes over 60 brands including music magazines like NME. They helped NME gain over 1 million weekly readers and it is the longest published magazine. IPC could help the magazine gain popularity like NME since they have the same music genre. IPC distributes magazines across the UK and publishes magazines for a long time.

1. Evaluation question 3
What type of media institution might
distribute my magazine and why?

2. IPC
• IPC distributes over 60 media brands such as NME and non music
magazines like rugby world or country life. A good example is that IPC help
NME get over one million fans every week and is the longest published
and most weekly magazine in the world.
• IPC could be a good distributer for my company as it has had helped other
magazine companies like NME get their magazine popularity and NME has
the same sort of genre as me. This is the sort of distributer my magazine is
for as it helps sell more magazine across all of the UK and would publish
your magazine for a long time.

3. Bauer
• Bauer media reaches over nineteen million UK adults and have over eighty
media brands from radio and TV like heat, closer, 105.4 and many more.
The company also distributes Kerrang, Q and MOJO music magazines and
these are also have similar genres in there magazine. If I was to distribute
my magazine, Bauer would be able he promote my new magazine through
radio and TV. This would make customers more aware of my new
magazine and possibly sell more of my new magazine.

4. Advertising
• There are many different ways that I could advertise and promote my
product but I could make it a downloadable magazine on the e-readers or
to advertise my product I could put up posters in cities/towns or give a
free issue out when people go to the cinemas to make the audience aware
of the new magazine or maybe even Bluetooth when customers go past
Bluetooth zones and get an advert about the magazine.

5. Conclusion
• I am going to go with IPC media distributer as they already distribute
music magazine and hot popular the magazine is now and advertise on
many different media types and would help advertise my new magazine
and help my sales. IPC also distribute the same type of genre like pop
stories and singers in the magazines.