1. Target Audience
Mutual Experiences
Musical Tastes
Other Interests In Types
Of Media
Fashion

2. Target Audience Survey
In order to connect with my target
audience a decided to utilise one of the
most versatile accessible and universal
forms of communication currently
available today namely Facebook. I
spooled through my friends list
analysing posts that would indicate they
where ‘’into’’ the musical genre I intend
to base my music magazine around I
also ensured that my candidates
differed in terms of age and the
educational institution they attend as
this increases the probability of
attaining varied results this screenshot
taken from Facebook’s Messenger app
gives the candidates a brief and
courteous introduction to the concept
and what is being asked of them should
they choose to participate.

3. Questions
If I can establish what
existing products are
enjoyed, appreciated and
ultimately bought by my
target market I can then
analyse these products
conventions, layout and
content mirror these
features ( whilst still
remaining unique ) thus
creating a viable product.
By identifying
what my
potential
readership want
at such an early
stage I can
constantly cater
to there desires
throughout the
construction
process.
Naturally relevance
is key when
designing a music
magazine of a
specific genre
therefore the
artists mentioned
and artists befitting
of the metal genre
and its many sub
genres will be the
only music
featured as that’s
what my target
audience want.
Establishing a price
range when planning
to develop any
product is key when
trying to avoid pricing
yourself out of the
market or making a
loss therefore this
information is
arguably the most
valuable information
this survey has
provided because
knowing a customer's

4. Response 1
Kerrang and
Rocksound are both
highly reputable
names in the
Alternative Scene
therefore drawing
inspiration from
there house styles,
layout etc. could
prove beneficial.
The response
‘’good bands’’ is
extremely vague
and arguable a
useless response as
what is regarded as
a ‘’good band’’ is
completely
subjective from one
person to the next
however who this
candidate regards
as good bands is
revealed later in
there response.
From this
candidates response
it is clear that this
person has become
acclimatised to the
convention of a
magazine being eye
catching in terms of
its colour scheme
therefore this person
and the rest of my
audience expect
nothing less from a
professional
All of the artists
mentioned by
this candidate fit
under the
metal/metalcore
umbrella in terms
of musical genre
this gives me an
indication of the
specifics type(s)
of music my
audience are
interested in and
therefore wish to
read about.
From my own
knowledge I am
aware that £2.20
is the retail price
of a copy of
Kerrang
therefore in order
for my product to
be competitive it
should match the
price of Kerrang
or ideally beat it..

5. Response 2
Much like my first
candidate, candidate
2 also enjoys the
likes of Kerrang and
Rocksound this
further sways my
decision to draw a
great deal of
inspiration from
them as it seem to
be what people who
enjoy metal and
meataleque music
are reading.
Candidate 2’s
response of ‘’men’’
suggests that my
target audience
possesses a sense
of humour
consequently the
use of tongue in
cheek humour may
be appropriate on
the other hand this
may be an indication
that primarily content
featuring male artists
would be
appreciated.
The suggestion of red and
black could be a colour
scheme very applicable to
this magazine considering
the genre it is based
around (heavy metal) as
the imagery that comes
with heavy metal such as
the deepest recesses of
hell and the dark side of life
etc. is heavily associated
with this colour scheme.
Once again
household names in
the
metalcore/screamo
scene have been
mentioned this
consistent theme
within my target
audience’s specific
musical interests will
greatly influence the
artists featured within
the final product.
Similarly to Candidate 1 this
candidate is willing to spend
within the region of £2 on the
magazine however this
candidate demonstrates an
element of flexibility this may be
due to differing financial
circumstances

6. Response 3
This candidate makes
the third reference to
Kerrang and Rocksound
therefore with this in
mind I am confident that
utilising these magazines
as my main source of
inspiration will enhance
the magazine in terms of
suitability and quality.
Candidate 3’s
response to Question
2 is the most useful
response to that
question by far as it
provides me with
extremely specific
details regarding what
she wants from the
magazine i.e. album
reviews and
articles/information
regarding her favourite
artists which are in
fact arguable
conventions within
music magazine
content.
Once again the dark
sinister combination of
red and black seems to
be a favourite amongst
my target audience this
may well once again be
due to its relevance to
the darker nature of
heavy music however it
may just be Candidate 3
not being able to think of
anything for that
particular question
consequently she
rephrased Candidate 2’s
aTnhsew meru.sic my target
audience seem to favour
shies away from the
more traditional forms of
metal and there
respective artists i.e.
Metallica , Iron Maiden
or Pantera and instead
focuses on more modern
metal more specifically
metalcore and screamo
acts with British
metalcore band Asking
Alexandria being
mentioned by all three
candidates my target
audience’s enthusiasm
for new music is due to
there age as they span

7. Audience Stereotype
Meet Brian aged 17 Brian is a full time student studying
for a diploma in Music, Music is his passion, Music is his
life. Brian enjoys socialising with friends, jamming with
his best mate Neil and above all else……. Listening to
METAL! Brian feels an immense amount of pride to be
part of his chosen scene and relishes the hate he and his
friends receive for being different because metal stands
for three things. Rebellion, long hair and freedom Brian's
taste for freedom comes across in his style with his entire
wardrobe consisting of black skinny jeans, band merch
and biker jackets this guys so metal Slipknot wanna see
him live! He’s a Dragonforce of nature and you better
Bring Him His Horizon because he ain’t reading no Of
Mice & Men why don’t you Ask Alexandria who the hell
he is because he puts the B into Rock star and his last
words will be probably be a power chord ……………….
Its Brian ladies and gentlemen.