The document discusses potential media institutions to distribute a new magazine. It considers Prometheus Global Media first due to their distribution of Billboard magazine, which focuses on hip-hop/pop like the new magazine. However, reviews found issues with Prometheus' management. The document then explores Bauer Media as another option, as they distribute a wide range of genres, though few hip-hop brands. Bauer receives better overall reviews than Prometheus.

1. Q.3 What kind of media institution
might distribute your media
product.
By Joe Hennessy

2.  To determine who would distribute my magazine, I need to
recognise that I would have to choose someone who would
promote my genre well and would distribute it on a large scale. I
would have published some of the articles online as a weekly
subscription. So who ever I choose would have to have an
element of help there too. This could be by promoting that the
magazine has an online feature, or it could simply host the
servers for the magazine. I would also want to work with an
institution that is fairly large so my magazine will reach out to
more people. However, I do recognise that there is a small
possibility for a new magazine brand to be taken upon by large
companies like Bauer. Although, I would like to aim high to
benefit the brand.
What I need to know.

3.  I have chose Prometheus Global Media as a potential
distributor as they distribute a magazine which I did
my research of real media about, this was Billboard.
Billboard is a hip-hop/ pop magazine and the hip-hop
element is what I have based my magazine, partially,
around. I looked online for reviews on the company
and found that a frequently occurring topic is that the
management is not that good and only 36% of people
would recommend to a friend.
Prometheus Global Media

4.  After looking at the pros and cons for Prometheus, I
decided to do some more research upon another
institution called Bauer. This is a well-known and widely
used company which deals with a range of genres form
Folk to Pop. It does, however, have a minority of hip-hop
brands. This could be either because they haven’t been
given the opportunity or they may just not promote to that
type of audience. No matter either reason, I would still
attempt to use this institution as they have an (overall)
better review/ rating than Prometheus.
Bauer Media