Organization / Workplace

Location

Occupation

Industry

Advertising / Marketing / PR

About

Actively 'rocking the boat' and challenging the 'norm' since 1995: I am a creative and commercially focused General Manager & Senior Marketer; with a career split equally between client-side and agency businesses. My career has been spent mainly within the EMEA region; where I have conceived and executed brand positioning, multi-channel marketing campaigns and business growth, in particular, within the lifestyle, youth and entertainment industries. In both my roles as a department head, and agency management, I have championed, and been an early pioneer of an integrated approach to marketing solutions; by combining traditional marketing techniques, brand experience and content driven ...