My magazine would be distributed in music stores like HMV as well as large supermarkets to increase availability. It would also be available online and via download to match my target audience's technology usage. To boost popularity, I would consider releasing a companion album. Top of the Pops magazine is similar but publishes different genres so they may help promote my magazine. IPC Media would be a suitable publisher as they are well-known and my genre would fill a gap, and they could help improve my magazine.