This document discusses potential media institutions to distribute a media product. It suggests that the product could be distributed through social media websites, music stores, newsagents, concerts and festivals. Music stores and distributors like HMV, JD and Beur Media are specifically mentioned as they distribute similar magazines. Beur Media is highlighted as a good option as it manages over 600 magazines worldwide, including some iconic music magazines that have a similar target audience. Time Inc is also proposed as a suitable UK-based distributor that has experience distributing magazines like NME to the target audience.

1. What kind of media institution
might distribute your media product
and why?
As Media Evaluation- Paida Mapfeka

2. I believe my trailer can be distributed on an number of different platforms for
example;
 Social media websites
 Music stores
 Newsagents/convenient stores
 Gigs and festivals
Because of web 2.0 digital publishing has become more popular with 17% of
magazines now also available online along with the physical print. This would
be better because now spend most of their time online; which means it
would become prolific.
Gigs and festivals are a good way to distribute, because my target audience
would be there because of the artists and type of music.( For example V-fest
Glastonbury and Love-box).
I believe music stores such as HMV would be a good way to distribute my
magazine, also stores like JD; because they distribute a similar magazine
called RWD

3. RWD Magazine

4. Beur Media
This is a good example of a company that would distribute my product;
the company manages more 600 magazines around the world. They
manage some iconic magazine such as Kerrang!, MOJO and Q.
Beur also distribute Empire and Heat magazine which are very iconic in
the movie magazine sector.
These magazine all have similar target audience and also similar stay
out which means that my magazine could thrive under Beur as it is
very similar to other media products.
In general Beur is the best distributor of my magazine because of our
target audience and style and it seems to know where to send
magazines as other products have thrived under their ditribution.

6. Time Inc (Previously known as IPC)
Media
I believe they would be a good company to
distribute my magazine, mainly because they are
based in the UK in which my target audience is
based.
They have distributed a very popular magazine in
NME which also has similar target audience.
This company would help appeal to my target
audience here in the UK, and because of the
success it has had with NME I think it would good.

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