The document discusses potential media institutions that could distribute a proposed hip-hop magazine. The NorthStar Group, an existing publisher of the hip-hop magazine The Source, is identified as a good fit given their experience and understanding of the target audience. Additionally, the well-known Bauer Music Group is mentioned as they already publish over 300 magazines across different genres and demographics. The magazine would be distributed digitally through websites and apps like iTunes, as well as in print through traditional retail channels and subscriptions. A QR code on the cover would also allow readers to easily access the digital content online.

1. QUESTION 3
What kind of media institution might distribute your media?

2. THE NORTHEASTER GROUP
The NorthStar Group’ which is based in New York is most likely to
publish my magazine as they already publish The Source, an existing,
well-known and successful hip-hop magazine. These magazines fits into
my genre of music; therefore I feel my magazine will be successful with
this publishing company as they have previous experience and
background knowledge on how to sell hip-hop magazines. This is
potentially beneficial for my magazine, as The ‘NorthStar Group’
already know what is successful for my magazine and what the target
audience want from my magazine. They also know what appeals to my
target audience from past experience as they are a publishing company
with a good reputation that have the same fan base as my magazine.
Moreover this company is American, which allows me to have a larger
target audience due to the U.S having a large population. Furthermore
as the majority of the artists featured in my magazine are American, it
is more likely that the residents of the U.S are familiar with these hip-
hop artists. Not only will my magazine be published in the U.S.A, but it
will also be published in the U.K., as there is a growing interest into hip-
hop culture and music.

3. BAUER MUSIC GROUP
Another publishing company that I believe will be interested in
my hip-hop magazine is the well-known “Bauer music group”.
This company publishes other 300 magazines in 15 different
countries including well-known music magazines such as ‘Kerang’
and ‘MOJO’. I believe my magazine will benefit from this
publishing company as they already have large background
knowledge on publishing magazines aimed at all different age
groups. Furthermore as this company is well known for its
professional and high quality magazines it will help ensure my
target readers that they are receiving a magazine of a high
standard.

4. My magazine will get distributed in three ways, digitally,
manually and through the use of a QR code. My magazine will be
available in a paper version which will be manually distributed to
readers through the use of selling it in shops or posting it out to
subscribers.
The QR code is placed on the front cover of my magazine. When
scanned it will direct the reader straight to my digital content,
which is the magazine’s website- underground.com. This could
also act as a unique selling point too for my magazine in order to
potentially increase my sales compared to other hip-hop
magazines in the market. I believe the use of a QR code is ideal
for my magazine as my primary audience consists of young
people. By having an audience of young people it is likely they
will own a smart phone’s and be familiar with these QE codes,
meaning they can interact with the magazine through the use of
this code.

5. I would also use music download site such as ‘I Tunes’ to distribute my
magazine for those who which to receive it digitally. By using this download
site to distribute my magazine it will make it more ideal for the reader as they
will be able to receive the monthly issue, on portable platforms such as their I-
phone or I-pod/Pad, which means the magazine can be read wherever they
wish to read it due to having it digitally with them. This means my magazine
is available on a variety of media platforms giving it more access to a larger
about of readers as it can be distributed in many ways to suit their personal
needs.