IPC Media would be the best media institution to distribute my alternative/rock magazine. IPC Media publishes over 60 media brands across multiple platforms, reaching over 25 million users globally each month. While Bauer Media also publishes magazines, IPC Media would have less competition as it only publishes one similar indie/rock magazine, NME, as opposed to Bauer's more successful music magazines. IPC Media also engages with audiences that align with my magazine's mixed gender content, reaching two-thirds of its 26 million UK users who are women and over 40% who are men.
GALENKAMP, Imke (Immy) Catharina (nee Noorman) – “I lift up my eyes to the mountains ---where does my help come from? My help comes from the Lord, the Maker of heaven and earth.” Psalm121:1-2. Immy was called home to be with her Lord on Thursday, October 25, 2012, she was in her 83rd year. Beloved wife of Chris for 55 years. Predeceased by daughter Harriet (2004). Dear mother of Liz (Lambe
rt) Sikkema, Tineke (Wayne) Houtby, Harold (Joy) Galenkamp and Mike (Coreen) Galenkamp. She had 11 grandchildren and 5 great-grandchildren.
GALENKAMP, Imke (Immy) Catharina (nee Noorman) – “I lift up my eyes to the mountains ---where does my help come from? My help comes from the Lord, the Maker of heaven and earth.” Psalm121:1-2. Immy was called home to be with her Lord on Thursday, October 25, 2012, she was in her 83rd year. Beloved wife of Chris for 55 years. Predeceased by daughter Harriet (2004). Dear mother of Liz (Lambe
rt) Sikkema, Tineke (Wayne) Houtby, Harold (Joy) Galenkamp and Mike (Coreen) Galenkamp. She had 11 grandchildren and 5 great-grandchildren.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
1. What kind of media institution might
distribute your media products and
why?
2. Media Institute?
A media institute is an established and often a profit based
organisation that deal with the creation, distribution of
advertising, entertainment and information services of media
products. It also describes the people who have a role in the
production process of media texts, especially the companies
or organizations they represent.
3. Bauer Media – Bauer Media Group
My magazine is a alternative/rock magazine.
I have looked into Bauer media as ‘kerrang’ a similar rock magazine are
published by Bauer and are extremely successful in the
This company are Europe's largest privately owned publisher group and
offers over 300 magazines in 15 countries. Bauer not only offer
magazines but online, TV, radio stations.
Bauer media joined the group in 2008 so have been a successful running
publishers for 6 years.
An issue with publishing MY magazine with Bauer is that they also publish
very successful music magazines similar to my own. These are Kerrang, Q
and MOJO. This means that there will be a lot of competition within the
media group and no gap in that market.
4. IPC Media
However, IPC media publishing has more than 60 iconic media brands and creates content
for multiple platforms including; print, online, mobile, tablets.
IPC media is the UK’s leading consumer magazine publisher and its portfolio of websites
reach over 25 million users global every month.
I have chosen this intuition to consider to distribute my magazine as the only other
music magazine especially similar to mine is NME. This is an indie/rock magazine and so
offers a slightly different alternative to my own. This means that there will be a gap in the
market for an audience for my media product and therefore will be more likely to sell.
I also think that IPC media will be a good publisher for my magazine as within my product it
features a female artist as displayed on the cover and article about her, combined with my
DPS of a boy band so appeals to both male and females. IPC engage with 26 million UK, two
thirds of these being women and over 40% being men. This means that because of the
content within my magazine and it being mixed gender, IPC will be a more appropriate
publisher due to the people it reaches in the UK.
5. My magazine will be available to buy in a music store. This is
because it will attract people interested in music and so has a
more likely chance of being sold. Although a supermarket may
have more footfall, meaning more people will see it or walk by it,
there is a smaller percentage that will actually be interested in
music magazines. This is because most people go to the
supermarket to shop for food.
So by selling at a music store most of my target audiences aim will
be to look at the magazines being sold.