Emotions in Marketing

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This document discusses how emotions can be used in marketing. It defines consumer emotions as bodily and mental changes that influence decisions, sometimes outside normal patterns, especially regarding buying behavior. It also explains that there are hundreds of emotions that are difficult to explain with words alone, and identifies eight main families of emotions. The document advises that emotional triggers can be used to evoke feelings in target audiences and encourage action through marketing messages, specifically discussing the emotions of fear, anger, love, enjoyment, and surprise.

Business Technology Health & Medicine

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Advertising is the method used by business, companies and other organizations to promote their goods and services to the public. The activity or profession of producing advertisements for commercial products or services. Designed in a way so as to create a positive image of the individuals who use certain products. Advertising agencies and companies use different types of advertising appeals to influence the purchasing decisions of people .

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