This document discusses emotional appeals in advertising. It defines emotional appeal as a technique where advertisers try to play on audiences' emotions rather than provide rational information. Emotional appeals work by building favorable attitudes towards brands and appealing to prejudices. While effective rhetorically, they are not considered strong logical arguments. The document argues that emotional appeals are often effective because thinking requires more energy than passive states, and people's brains are idle 95% of the time, making them more susceptible to emotional messaging. Advertisers use emotional appeals to touch on audiences' soft spots and desires.

1. Prepared by : Nidhi Jasani
Paper : Mass Media and Communication
Enrolment number : 14101018
Department of English M.K.B. University
Email : nidhijasani15@gmail.com
What is Emotional Appeal?

3. Emotional
Appeal
Personal
Appeal
Social
Appeal
Fear
Appeal
Humor
Appeal
Sex
Appeal
Music
Appeals
Scarcity
Appeals
Rational
Appeals
Some important Appeals

4. This relates to the customers’
social and/or psychological
needs for purchasing a product
or service. This appeal is so
effective because many
consumers’ motives for purchase
decisions are emotional. Many
advertisers believe an emotional
appeal to work better at selling
brands that do not differ
markedly from competing brands

5.  Emotional appeals are
advertising technique in
which the advertiser
tries to play with the
emotion of often lieu of
information that might
appeal to an audience’s
rationality.

6.  Use of emotional appeal in
advertising, build a favorable attit
ude towards a brand.
 In debating terms, emotional
appeals are often effective as a
rhetorical device, but are generally
considered simple or dishonest as
a logical argument, since they
often appeal to the prejudices of
listeners rather than offer a sober
assessment of a situation.
Dose Emotional Appeals work in Advertise?

8.  Thinking is a laborious task. Experts in
neuroscience say that the mere act of thinking burns
three times more calories than a less-challenging
task like watching TV. The experts also note that the
human brain runs on idle in a non-thinking state 95
percent of the time. Marketers clearly don't bet their
budgets on consumers being asleep at the switch 95
percent of the time. The stats strongly suggest,
however, that people are more susceptible to
emotional appeals because their brains are in an
idle, subliminal state most of the time.(IUP Journal of Brand
Management)

10.  Many brand of baby product appeals to
parents and encourage them to buy their
product , if they wish to see their child happy
and comfortable.

11.  It means that we are lost our mind in this
appeal. Because when we are watching any
advertisement related to nation or state at that
time we never think.

12.  Advertiser catch the mines point of consumer.
 They create deep desire in mind of customer,
with the use of emotional attack.
 Indirectly advertise spell the very soft part of
human mind, by saying that if you love….
 But now people also stared thinking rationally.
 No doubt that advertise touches emotion of
audience, they also want to buy product. But
money is problem.