Emotions and Marketing Strategy- Cosnumer Behavior
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Emotions and Marketing Strategy- Cosnumer Behavior We all experience hundreds of emotions and there are no words to explain all of them Emotion can be positive an negative ; they can give happiness or unhappiness and discomfort.
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The document discusses the relationship between emotions and marketing. It notes that the brain has two hemispheres - the left, which controls logical functions like numbers and reading, and the right, which controls creative and emotional functions like art and music. It then lists eight universal human emotions and argues that advertising should aim to target our emotions rather than just our logical thinking. The conclusion stresses the importance of considering people's emotions when creating marketing campaigns.
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- Objectives of focusing positively on messages, identifying team feelings, and understanding relationship impacts.
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- Multiple strategies and steps for enhancing emotional intelligence, such as self-awareness, empathy, focusing on responses rather than impulses, and volunteering to increase sensitivity.
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Their goal as a company as they are treating water is to be able to throw out sewage and wastewater to the ocean, without harming the marine life in it (IVAR,2021). While they also recycle the wastes that comes in every day. This makes them able to produce biogas and fertilizer.
We contacted the company via the email ivar@ivar.no and Mr Audun Roalkvam Head of recycling department at IVAR. At the Head office of IVAR at Mariero in Stavanger he gave us a brief interview. During this interview he gave us the answears for our most important questions. This report will proceed further in the light of factual insights provided by Mr Audun.
Why IVAR?
There was a bit confusion to select in between various restaurants, mega grocery stores or wastage management companies. After some initial discussion with the team, we decided to form a list of different interrelated questions regarding food wastage and we went to Rema 1000, Coop Mega, and Kiwi on the first outdoor visit and they gave us some emails to contact to right person in the company. We sent them emails with our questions but still could not get the answers. However, meanwhile we decided to finalize the one restaurant which may be popular and having a good traffic of customers as the food wastage could be a mandatory problem for them. Hence, we explored Villa 22, Olivia Torget, Egon Stavanger and Harry Pepper. After few hours of Intractive interview sessions with the staff and concerned person, we ended up concluding that they were doing their best to minimize food wastage. We came to know that it is a legal practice to throw the partially eaten or even the untouched food coming from the customer’s table so we can't do much about that, and regarding the food which is left behind is the refrigerator and can get expired within few days, they answered that our professional chefs are intelligent enough hence they know how precisely they can get the most out of it before it gets expired. Conversely, we were not satisfied on this response because it is nearly impossible to have a that precise check and balance in the inventory which is fragile as we also found a verbal evidence from other restaurants that they said we encourage our working staff to take that food which is going get expired within few days and it is not required anymore. That was where we ended up concluding that our first question is not worth anymore to work on it so it led us to reconsider our second question on how to improve food waste more efficiently with digitalization
E Scooters in Scandinavia and Sustainability
This article describes the result on how electrical scooters and their swappable batteries have an impact on the environment. One of the leading companies, called TIER, has been selected for the analysis and exploration of the sustainability proposition. There will be an in-depth analysis of both circular and linear economies in terms of the company's perspective. The research is based on both theories from different articles, but also by an anonymous survey sent out to people.
Through the survey, it’s been observed an insight into how important sustainability and the environment are for the individual. Furthermore, the various answers in the survey stated that many chose to use electric scooters both because of accessibility, but also because of the environment. All this related to linear and circular economy, shows that TIER has thought about reuse by using reusable swappable batteries.
The conclusion that was drawn in this text is that for many, climate, environment and sustainability are important facts when it comes to everyday choices. Using recycling, instead of throwing away products, is important. Furthermore, one can then see that the survey corresponds with much of the theoretical basis.
The Great Leader Muhammad Ali Jinnah
The Great Leader Muhammad Ali Jinnah
This presentation was a project of History of Sub Continent. Dr Zabir Saeed Badar are supporting the "batch of 2019 BBA (Hons) Semester 7"
Sir Syed Ahmed Khan Bahadur -History of Pakistan
Sir Syed Ahmed Khan was an Indian scholar and reformist who founded the Muhammadan Anglo-Oriental College, which later developed into the Aligarh Muslim University. He realized the importance of education for Muslims and opened several schools and societies. In 1877, he established the Muhammadan Anglo-Oriental College, which aimed to modernize Muslims through Western education while preserving their Islamic and cultural identity. Through his writings and educational initiatives, Sir Syed strived to improve relations between Muslims and the British and promote unity between the two communities.
Pakistan Resolution 1940 -History of Pakistan
Pakistan Resolution 1940 -History of Pakistan
This Documentary was a project of History of Sub Continent. Dr Zabir Saeed Badar are supporting the "batch of 2019 BBA (Hons) Semester 7"
Rise of Mughal Empire (1625-1707)- History of SubContinent
Rise of Mughal Empire (1625-1707)- History of SubContinent
This Documentary was a project of History of Sub Continent. Dr Zabir Saeed Badar are supporting the "batch of 2019 BBA (Hons) Semester 7".
Decline of Mughals (1707-1857) -History of SubContinent
Decline of Mughals (1707-1857) -History of SubContinent
This Documentary was a project of History of Sub Continent. Dr Zabir Saeed Badar are supporting the "batch of 2019 BBA (Hons) Semester 7".
All the footage is recorded in Lahore Museum, Mall Road Lahore.
BBA Semester 7 (Batch 2015-2019)
GroupMembers:
Syed Aqib Ali
Mudassar Ahmad
Rizwan Naseer
Muhammad Huzaifa
Nimra Shafiq
Special Thanks to Prof. Zabir Saeed Badar.
You can watch a detailed video here:
https://www.youtube.com/watch?v=_WF-tvxlflk&t=26s
Allama Muhammad Iqbal as a Dreamer of Pakistan- History of SubContinent
Allama Muhammad Iqbal as a Dreamer of Pakistan- History of SubContinent
Sir Muhammad Iqbal (November 9, 1877 – April 21, 1938), widely known as Allama Iqbal, was a Muslim poet and philosopher . He became the national poet of Pakistan. He is also known as the poet of East. He wrote poetry in Urdu and Persian. His poetry is considered to be revolutionary.[1] His vision of an independent state for the Muslims of British India was a starting point for the creation of Pakistan. He is commonly referred to as Dr Allama Iqbal.
East Pakistan Separation- History of SubContinent
East Pakistan Separation- History of SubContinent
Political system in Pakistan broke down in 1971 because of output failure arising out of conflict among East and West Pakistan.
Though separation of East Pakistan occurred in 1971, the separation’s elements had begun to work with the emergence of Pakistan in 1947. Following were the main causes of the separation of East Pakistan.
General Muhammad Zia Ul Haq - Dictatorship in Pakistan
General Muhammad Zia Ul Haq - Dictatorship in Pakistan
Zia was born in Jalandhar, British India, in 1924 as the second child of Muhammad Akbar, who worked in the Army GHQ in Delhi and Selma, prior to the liberation of Pakistan from British colonial rule in 1947.
He completed his initial education in Selma and then attended St. Stephen's College, Delhi for his graduate degree. After graduation from St. Xavier College, Zia joined the British Indian Army in 1943.
Zulfiqar Ali Bhutto- A Politician
In 1957, Zulfikar Ali Bhutto became the youngest
member of Pakistan's delegation to the United Nations.
As his father was politically active, Bhutto had learned
politics and its affairs from very early age.
In 1958, he became Pakistan’s youngest cabinet
minister. He was assigned ministry of Water and
Power.
He was then given ministry of Commerce,
Communication and Industry.
Close and trustworthy to Ayub Khan.
Indus Water Treaty and Oil Exploration Agreement.
1963, Bhutto became Foreign Minister.
Ashoka- The Great _History of Subcontinent
Ashoka- The Great _History of Subcontinent
Ashoka, sometimes Ashoka the Great, was an Indian emperor of the Maurya Dynasty, who ruled almost all of the Indian subcontinent from c. 268 to 232 BCE.
This Documentary was a project of History of Sub Continent. Dr Zabir Saeed Badar are supporting the "batch of 2019 BBA (hons) Semester 7".
BBA Semester 7 (Batch 2015-2019)
GroupMembers:
Hamza Walayat
Muhammad Usman
Muhammad Zeeshan
Mian Umer
Rana Furqan
Touqeer Ashraf
Perception and Marketing- Consumer Behavior
A research technique that enables marketers to plot graphically consumers’ perceptions concerning product attributes of specific brands.
Perception and Marketing- Consumer Behavior
Learning, Memory and Retrieval
A High–Involvement Learning Situation is one in which the consumer is motivated to process or learn the material.
A Low–Involvement Learning Situation is one in which the consumer has a little or no motivation to process or learn the material.
Exposure, Attention and Interpretation -Consumer Behavior
Exposure, Attention and Interpretation -Consumer Behavior
Exposure provides consumers with the opportunity to pay attention to available information but in no way guarantees it.
Exposure
Kinds of Exposure
Examples of exposure
Attention
Kinds of Attention
Examples of Attention
Interpretation
Kinds of Interpretation
Examples of Interpretation
Attitude - Consumer Behavior
An attitude is a hypothetical construct
that represents an individual's degree of
like or dislike for an item.
Types of Attitude
Functions of Attitude
Elements of Attitude
Theories of Attitude
Measuring Sources of Brand Equity -Brand Management
Measuring the sources of brand equity.
The use of social media platforms and websites to promote a product or service. (Wikipedia)
Refers to techniques that target social networks and applications to spread brand awareness or promote particular products. (Techopedia)
Social Media Marketing - Brand Management
Social media marketing refers to using social media platforms like Facebook, Twitter, and Instagram to promote products and services. It involves creating a social media strategy to engage customers and spread brand awareness using various social media techniques and channels. Businesses of all sizes can use Facebook's advertising and analytics tools to set goals, create ads, and measure the results of their social media campaigns.
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KNOWLEDGE BASED ENTREPRENEURSHIP - ALT Business Plan59cc9dee8.pdf
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Decline of Mughals (1707-1857) -History of SubContinent
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Allama Muhammad Iqbal as a Dreamer of Pakistan- History of SubContinent
General Muhammad Zia Ul Haq - Dictatorship in Pakistan
General Muhammad Zia Ul Haq - Dictatorship in Pakistan
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Measuring Sources of Brand Equity -Brand Management
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Top digital marketing institutein noida
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Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Emotions and Marketing Strategy- Cosnumer Behavior
- 1. The Way of those on whom You have bestowed Your Grace, not (the way) of those who earned Your Anger, nor of those who went astray. (The Qur'an- Surah Al- Fatihah)”
- 2. Group Members • Abdullah 1069 • Hamza 1079 • Zain 1115 Presentation Topic Emotions and Marketing Strategy
- 3. What are Emotions? • We all experience hundreds of emotions and there are no words to explain all of them • Emotion can be positive an negative ; they can give happiness or unhappiness and discomfort.
- 4. Human Emotions • Emotion plays a bigger part in the decision making process than your decision to buy or not?
- 5. Emotions are about • I am laughing, I am crying, I am enjoying, I am sad, I am upset, I am interesting, I am looking, I am hearing, I am speaking, I am showing, I am..,,,,, Feeling, Love, Anger, Fear, Disgust
- 6. Exhibit 1.0 Eight Families of Emotions
- 7. Emotional Marketing • Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.
- 8. Consumer Emotions Defined • Emotions are bodily changes, together with mental change, influencing one’s decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior.
- 9. Add on Emotional Marketing
- 10. Marketing Strategy • A marketing strategy is a business's overall plan for reaching people and turning them into customers of the product or service that the business provides.
- 11. Digital Marketing Digital marketing is the marketing of products or services using digital technologie s, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
- 13. Relationship Marketing Relationship marketing is about forming long-term relationships with customers. Rather than trying to encourage a one- time sale.
- 15. Direct Marketing Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites