Presentation given at a B-School in New Delhi . This presentation talks about how brands use emotional marketing to drive consumer habit changes.

1. Emotional Marketing

2. You are going to see
something remarkable

4. Millions of Dead Women
In 1920’s he told women
that smoking was ‘all right’
and that it actually helped
them :
1. Stay Fit
2. Be happier

5. https://www.youtube.com/watch?v=nsy9v1zp2Gs
Telling stories that people want to
believe in is a powerful way to create
an emotional connect

6. Source IPA Data Bank
https://www.youtube.com/watch?v=nsy9v1zp2Gs

7. Most
successful
brands in
history have
used
emotional
marketing to
create a
consumer
market for
itself

8. Fear!

9. Communication that ‘amuses’ us catches our eye faster. We connect with it at a
sublimal level

10. The surprise twist in the tale

11. Anger

12. Inspire to do greater things

13. Makes us laugh and feel better

14. Digital is the new emotional marketing battleground

15. Brands are still trying to figure out
specific hooks to get the digital
audience to emotionally connect with
the brand

16. Allow your customers to connect with your product
through emotions rather than features.
Apple celebrates those who think differently, and encourages us to
do the same.
Google’s apps are so useful they actually help to
save lives.
Lego helps children express their imagination and
feel proud of their creations.
P&G reminds us that our mothers are the pillars in our
lives
UPS doesn’t simply deliver our packages; they deliver
joy and happiness

18. Thank you